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Contenuto fornito da Sean Thomas Kane. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Sean Thomas Kane o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Contenuto fornito da Sean Thomas Kane. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Sean Thomas Kane o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
This podcast is a broadcasted version of Seán Kane's Wednesday Blog. Covering topics from history to natural history, astronomy, and language, the Wednesday Blog offers listeners a thoughtful reflection in the middle of each week.
Contenuto fornito da Sean Thomas Kane. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Sean Thomas Kane o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
This podcast is a broadcasted version of Seán Kane's Wednesday Blog. Covering topics from history to natural history, astronomy, and language, the Wednesday Blog offers listeners a thoughtful reflection in the middle of each week.
This week, how numbers are both a universal language and symbols representing deeper meaning. --- Click here to support the Wednesday Blog: https://www.patreon.com/sthosdkane
This week, I discuss how my experience working with genealogy databases helped prepare me to be a professional researcher. --- Click here to support the Wednesday Blog: https://www.patreon.com/sthosdkane
This week, some thoughts on the divestment of our social media attention and why I choose to use different platforms for different sorts of messages. --- Click here to support the Wednesday Blog: https://www.patreon.com/sthosdkane Photo of the author by Hariprasad Ashwene, 2024.
This week, looking ahead to the next 25 years here are three things that I hope we see become ordinary things by 2050. --- Click here to support the Wednesday Blog : https://wwww.patreon.com/sthosdkane
This week, to begin Season 5, I discuss some hopes of mine for the first quarter of the twenty-first century through reflections on three things that I imagined might be possible twenty-five years ago. --- Click here to support the Wednesday Blog : https://www.patreon.com/sthosdkane
Season 4 Finale: This week, to celebrate Christmas I’ve decided to write a bit about naming conventions that I’ve come across, and to explain why I use my full name professionally. Nollaig shona daoibh | Merry Christmas! --- Click Here to Support the Wednesday Blog : https://www.patreon.com/sthosdkane…
This week, for my birthday I want to write to you about my belief in all of us and how democracy remains our best hope. --- Click here to support the Wednesday Blog : https://www.patreon.com/sthosdkane
This week, how the same tools can be used to weave a variety of different stories. --- Click here to support the Wednesday Blog : https://www.patreon.com/sthosdkane
This week, some notes on the story I released here last week, more about Carruthers Smith and the other stories who populate that tale. --- Click here to support the Wednesday Blog: https://www.patreon.com/sthosdkane
This week, a story about excess and secrets all in a museum built by an old reclusive Gilded Age tycoon named Carruthers Smith. --- Click here to support the Wednesday Blog: https://www.patreon.com/sthosdkane The episode artwork this week was generated by Dreamstudio. I really need to get back to sketching.…
This week, some words on the places I visited and the people I met on this North American Tour I finished on Sunday. --- Click here to support the Wednesday Blog : https://www.patreon.com/sthosdkane
This week, to start November, a realization I had recently about how to overcome less severe colds. --- Click here to support the Wednesday Blog : https://www.patreon.com/sthosdkane Photo: a moose diorama on display at the Academy of Natural Sciences of Drexel University in Philadelphia taken by the author in August 2022.…
This week, I have a spooky short story for you, based on an experience I had over the summer. --- Click here to support the Wednesday Blog : https://www.patreon.com/sthosdkane Photo: an empty corridor in the Paris Métro as seen by the author on the evening when this spooky story takes place.
This week, some words about silence in communication. --- Click here to support the Wednesday Blog : https://www.patreon.com/sthosdkane Photo: the poster for the new film "Lee" which is discussed in this episode.
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