Pitch Please podcast

36:39

Rocket Fuel Ep #10 – Building Your Dream Team: Hiring for Startup Success In this episode of Pitch Please, Mike Thibodeau explores one of the most crucial aspects of startup growth: assembling your dream team. Joining him is Farial Karbasi, founder and CEO of HRXconnect, a seasoned expert in hiring and team-building for startups. Together, they dive into the strategies, challenges, and frameworks that can help founders hire their first employees, attract top talent, and retain them to scale their ventures. With insights drawn from over a decade of experience, Farial shares actionable advice for startups navigating the early stages of hiring, from defining roles to ensuring cultural alignment. They discuss key considerations like when to hire generalists vs. specialists, how to leverage contractors, and the importance of building an environment where employees thrive. In This Episode, You’ll Learn: • Early-Stage Hiring Tips: How to define roles, avoid misalignment, and set the foundation for a strong team. • Generalists vs. Specialists: Deciding which type of hire is best for your startup’s current needs. • Attracting Top Talent: Practical strategies for standing out as a startup and competing for the best candidates. • Employee vs. Contractor: When to hire full-time employees, work with contractors, or outsource. • Retention Done Right: How to onboard and keep employees motivated, even in a fast-paced, ever-changing environment. Chapters 00:00 - Assembling the Dream Team 02:30 - Defining Roles and Expectations 04:17 - Qualities to Look for in Hires 07:35 - Avoiding Unrealistic Expectations 11:31 - Hiring Employees vs. Contractors 15:12 - Clarity and Communication in the Hiring Process 18:58 - Transitioning from Founder-led Hiring 21:30 - Choosing Between Employees, Contractors, and Outsourcing 26:08 - Attracting and Retaining Talent 29:02 - Avoiding Pitfalls in Retention 33:00 - Taking Care of Mental Health 35:42 - Continuous Iteration for Success More About Farial Karbasi Farial has always been passionate about helping businesses thrive by creating stronger, higher-performing and more engaged teams and cultures. She has spent the past 8 years building the proven frameworks and strategies to achieve this and decided to launch her own business, HRXconnect, to really help more businesses who are looking to significantly improve their HR strategies, grow their business, and improve overall company culture but don't have this expertise internally. More About HRXconnect HRXconnect works with owner-operated businesses that have grown to the point where building a solid HR foundation is essential to attract and keep top talent, strengthen their team and culture, and achieve long-term success. Relying on finance or other departments to manage HR is no longer practical. Many of these businesses don’t have the time or expertise to create a proper HR function, so they hire us to not only design and manage an HR strategy that fits their needs but also to act as their HR team. Whether it’s navigating complex employment issues, developing workplace policies, or fostering inclusive environments, HRXconnect provides hands-on support and strategic guidance. Our goal is to empower organizations with the tools and expertise needed to build a thriving workforce while focusing on long-term, sustainable growth. Want to Connect? Farial: https://www.linkedin.com/in/farial-k/ HRXconnect: https://www.linkedin.com/company/hrxc/ Want to Learn More? Struggling to build your dream team? HRXconnect offers personalized hiring and HR solutions to help startups navigate early-stage growth. From defining roles to implementing retention strategies, their team works with you to create the foundation for long-term success. Visit HRXconnect to learn more about their startup-focused services.…

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Nourishing Energy for a Healthier You: The Benny Story — Founder Stories Ep #79 49:08

17 weeks fa49:08

49:08

In this episode of Pitch Please, Mike Thibodeau sits down with Paige and Julie, co-founders of Benny, a health-driven brand reimagining energy drinks. Unlike conventional options, Benny’s products combine yerba mate and adaptogens to deliver a steady, jitter-free boost. Paige and Julie share how they transformed their passion for wellness into a purpose-led brand, creating a product that not only energizes but also supports focus and overall health. They discuss the realities of launching a beverage startup, from navigating ingredient sourcing and Health Canada regulations to developing a strong co-founder relationship and scaling Benny’s retail presence to over 500 stores in Canada within the first year. This episode provides a behind-the-scenes look at CPG innovation, brand-building, and standing out in a competitive market. In This Episode, You’ll Learn: - Health-First Innovation: How Benny’s unique ingredients deliver clean energy without the crash. - Building a Beverage Brand from Scratch: Key lessons on product development, ingredient sourcing, and regulatory compliance. - Strengthening Co-Founder Dynamics: The importance of a balanced partnership and mutual trust as young entrepreneurs. - Retail Success: How Benny quickly secured retail space at stores like Healthy Planet and expanded its footprint. Takeaways - Paige has always been interested in startups and entrepreneurship. - Julie started a plant-based food blog during COVID, which sparked her entrepreneurial journey. - Both founders faced health challenges that influenced their product development. - Benny aims to provide a nourishing alternative to traditional energy drinks. - Yerba mate offers a sustainable energy boost without jitters. - Adaptogens help the body adapt to stress and improve cognitive function. - The founders emphasize the importance of collaboration in entrepreneurship. - They started recipe testing in a home kitchen before scaling up. - Benny's product line focuses on flavor and efficacy. - Continuous improvement is key in product development. Things don't have to be perfect when starting a business. - Jumping head first into challenges can lead to valuable learning. - Navigating food regulations can be simpler than expected. - Asking questions and seeking advice is crucial for founders. - Brand evolution is essential to connect with consumers. Chapters 00:00 - Introduction to Benny and Founders' Backgrounds 03:04 - Julie’s Journey: From Plant-Based Food Blog to Benny 05:54 - Paige’s Entrepreneurial Spirit and Early Career 08:50 - The Reconnection: How Paige and Julie Became Co-Founders 12:00 - The Birth of Benny: Concept and Development 14:57 - Understanding Yerba Mate and Adaptogens 18:01 - From Kitchen Experiments to Product Launch 20:59 - Benny's Product Line and Future Innovations 27:41 - The Journey of Product Development 30:10 - Navigating Regulations in Food and Beverage 34:35 - Brand Evolution and Market Positioning 38:46 - Highlights of the Founding Journey 41:35 - Where to Find Benny and Future Plans 45:55 - Advice for Aspiring Founders More About Paige and Julie Paige and Julie co-founded Benny with a mission to create a clean energy drink powered by yerba mate and adaptogens. Dedicated to health and wellness, they’re challenging the norms of the energy drink market with a focus on sustainable, plant-based ingredients. About Benny Benny is a health-focused energy brand offering clean, plant-powered drinks made with yerba mate and adaptogens. Designed to provide lasting energy without jitters, Benny products are available online and in over 500 stores across Canada. Discover more at DrinkBenny.com. Want to Connect? Paige: https://www.linkedin.com/in/paige-cey/ Julie: https://www.linkedin.com/in/julie-letizia-297102150/ Experience a new kind of energy! Visit DrinkBenny.com to find Benny in a store near you or shop online. Follow Benny on Instagram and TikTok for updates and wellness tips.…

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Rocket Fuel Ep #9 — Unlocking Cash Flow: How Canadian Startups Can Thrive with SR&ED Credits 47:27

18 weeks fa47:27

47:27

Rocket Fuel Ep #9 – Unlocking Non-Dilutive Funding with SR&ED Credits In this episode of Pitch Please, Mike Thibodeau dives into the world of non-dilutive funding with Kevin, co-founder and CEO of Humi, and Ali, an expert in SR&ED (Scientific Research and Experimental Development) credits. For Canadian entrepreneurs, SR&ED credits are a game-changer—allowing companies to unlock cash flow, extend their runway, and reinvest in innovation without sacrificing equity. Kevin and Ali break down how founders can leverage SR&ED and other non-dilutive funding options, which have fueled thousands of businesses across diverse industries. With insights drawn from years of experience, they cover everything from funding through customer dollars to SR&ED eligibility criteria and documentation requirements. They discuss common mistakes, how to streamline the SR&ED process, and why proactive planning can maximize funding and minimize operational strain. In This Episode, You’ll Learn: • Types of Non-Dilutive Funding: Why customer-funded revenue and SR&ED credits are often better alternatives than equity or debt financing. • SR&ED Eligibility Explained: What qualifies as eligible R&D activities and why companies from diverse sectors—tech, food and beverage, manufacturing, and more—can benefit. • The Documentation Process: Essential steps for successful SR&ED claims, including employee tracking and expenditure documentation. • Working with SR&ED Experts: Tips for selecting the right partner to streamline the process and maximize your refund. • Customer Funding vs. SR&ED Credits: Kevin and Ali explain how customer dollars and SR&ED refunds work as non-dilutive funding sources to drive growth without diluting ownership. Chapters 00:00 - Unlocking Cash Flow: The Essence of Startup Funding 02:46 - Understanding Non-Dilutive Funding and Customer Outcomes 05:56 - The SR&ED Program: A Canadian Advantage 08:55 - Eligibility and Scope of SR&ED for Businesses 14:54 - Navigating the Application Process 23:35 - The Importance of Trust in Consultancy 26:51 - Essential Documentation 30:51 - Proactive Strategies for Funding 33:02 - Navigating the SR&ED Landscape as an Entrepreneur 35:54 - Understanding Refund Timing and Budgeting 38:39 - What Expenses are Covered? 43:05 - Final Thoughts and Resources More About Ali Ali Afshar is Humi's SR&ED director with extensive experience in navigating Canada’s SR&ED (Scientific Research and Experimental Development) tax incentive program. With a solid engineering background, Ali brings a unique technical perspective to the field, helping companies in various industries maximize their tax credits and funding opportunities. Throughout his career, Ali has successfully guided hundreds of companies and projects from initial assessment to claim submission, ensuring compliance while optimizing benefits. More About Humi Humi is the leading employment platform for Canadian businesses. We know running a business is more than just paperwork and tasks – we make it easy to care for businesses and those who bring them to life. We’re the best choice for supporting Canadian businesses in being better employers with payroll, HR, benefits and SR&ED. To learn more about Humi, visit humi.ca Want to Connect? LinkedIn: ⁠https://www.linkedin.com/company/humi-hr/⁠ Website: ⁠https://www.humi.ca/ Ali: https://www.linkedin.com/in/alireza-afshar-1401a514a/ Kevin: https://www.linkedin.com/in/kkliman/ Want to Learn More? Looking to maximize your SR&ED tax credits? Humi offers a comprehensive SR&ED solution to help Canadian businesses unlock up to 64% of their R&D spend. From technical reports to audit protection, Humi’s team of SR&ED experts ensures every claim is accurate and optimized for the best possible return. Visit Humi’s SR&ED page to learn how they can streamline your SR&ED process, integrate seamlessly with your payroll and HR, and support your growth with non-dilutive funding.…

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Breaking Barriers in FemTech and Menstrual Health: Enhancing Care for Women 39:12

19 weeks fa39:12

39:12

In this episode of Pitch Please, Mike Thibodeau sits down with Nadia Ladak, co-founder of Marlow, the innovative menstrual care brand known for launching the world’s first lubricated tampon. Nadia shares the journey of taking Marlow from a university capstone project to a Health Canada-approved product now available in Whole Foods, Healthy Planet, and on Amazon. Born out of a need for more comfortable, accessible period care, Marlow is setting a new standard in women’s health. This episode covers everything from breaking into the femtech space to navigating regulatory challenges and scaling a product-based startup in a market traditionally dominated by legacy brands. Nadia dives into how Marlow is building a supportive community around menstrual health through their TMI Club and social media presence, providing a platform to discuss reproductive health openly. In This Episode, You’ll Learn: • Innovating in Women’s Health: How Marlow's lubricated tampon addresses gaps in comfort and accessibility. • Navigating Health Regulations: Nadia shares insights on working with Health Canada to bring a medical-grade product to market. • Community-Building in Femtech: The importance of creating authentic conversations around menstrual health through initiatives like the TMI Club. • Lessons in Physical Product Development: Nadia’s key takeaways from developing a consumer product from scratch and securing retail partnerships. Chapters 00:00 - Introduction to Marlowe and Its Mission 03:01 - The Journey from Capstone Project to Startup 06:01 - Identifying the Problem in Menstrual Health 09:11 - The Role of Innovation in Women's Health Products 12:01 - Navigating Regulatory Challenges 15:13 - Building a Brand in a Competitive Market 18:02 - The Importance of Community and Networking 20:57 - Growth Strategies: From D2C to Amazon and Retail 24:00 - Leveraging Social Media for Brand Awareness 27:02 - Future Plans and Expansion Strategies 29:55 - Advice for Aspiring Entrepreneurs About Nadia Nadia Ladak is the co-founder and CEO of Marlow, a FemTech and women’s health startup offering the first lubricated tampon for smoother and more comfortable insertion. Nadia has raised $1.2 million in funding to fuel the brand’s growth and $700,000 in non-dilutive grants, including from the Entrepreneurship World Cup, the Visa She’s Next Grant Program, and Pepsi Co Stacy's Rise Program. She is a member of the G20 Young Entrepreneur Alliance where she works with government leaders to advocate for policy related to youth entrepreneurship. She is also the program marketing officer at Startup Canada, Canada’s national ecosystem organization supporting early stage entrepreneurs. As a public speaker with the Canadian Youth Speakers Bureau, she has delivered over 100 keynote presentations globally across different universities, high schools, and business conferences. In 2023, Nadia appeared on the Forbes 30 Under 30 list, season 18 of CBC’s Dragon’s Den, and was awarded the YWCA Young Woman of Distinction. Outside of her work at Marlow, Nadia is the co-chair of the Catalyst Council, the junior board at Holland Bloorview Children’s Hospital and an entrepreneur in residence at her alma mater, the Ivey Business School at Western University. About Marlow Marlow is a FemTech brand leading the next wave of menstrual wellness through innovative, sustainable, and comfortable period care, starting with the first lubricated tampon for smoother and more comfortable insertion. The product is sold on Amazon and in over 200 retail locations including Whole Foods. Beyond the product, the team has built a viral following of over 80,000 individuals through their educational social media content called "The TMI Club". Want to Connect? ⁠https://www.wearemarlow.com/⁠ ⁠https://www.instagram.com/marlow/⁠ ⁠https://www.tiktok.com/@wearemarlow⁠ ⁠Shop Marlow on Amazon⁠ Follow the behind the scenes by subscribing to her weekly newsletter, A Founder's Diary: ⁠https://beacons.ai/nadialadak⁠…

Pitch Please

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Rocket Fuel Ep #8 – Elevator to Exit: Crafting Pitches that Get You Funded 57:35

20 weeks fa57:35

57:35

In this episode of Pitch Please, Mike Thibodeau teams up with Will Greenblatt, co-founder of OutLoud Speaker School, to unpack the art of pitching that takes founders from an elevator pitch to a successful exit. Will, with a background in acting and coaching startup founders, has helped companies raise millions by honing their storytelling and delivery skills. In this episode, he shares insider tips on how to captivate investors, build confidence, and avoid common pitching pitfalls. Will’s insights come from years of experience working with entrepreneurs in top accelerators like Techstars and Founder Institute, where he's helped founders raise over $350 million in funding. This episode breaks down the elements of a perfect pitch and how to develop stage presence that gets results. In This Episode, You’ll Learn: • Creating a Compelling Founder Story: How to craft a personal story that resonates with investors and creates emotional buy-in. • The Perfect Pitch Structure: What information you should include in your elevator pitch, and how to expand it for longer investor presentations. • Body Language and Vocal Tone: How your physical presence and vocal delivery can influence an investor’s decision. • Answering Investor Questions: Strategies to handle tough questions and maintain control during the Q&A session. Takeaways • Not all pitches are crafted equal; understanding this is crucial. • A pitch should be a conversation, not a monologue. • Your voice, face, and body must tell the same story. • Investors are often investing in the founder, not just the idea. • Simplicity is key; avoid overwhelming your audience with information. • Your unique story is your greatest asset in pitching. Chapters 00:00 - Introduction to Crafting Successful Pitches 03:05 - Will's Unique Journey to Entrepreneurship 06:43 - The Art of Pitching: Teaching vs. Acting 08:32 - Key Components of a Powerful Pitch 10:23 - The Importance of Delivery in Pitching 12:10 - Engaging Your Audience: The Role of Energy 13:28 - Building Connection Through Storytelling 16:29 - The Founder Story: Why It Matters 19:43 - Investors and the Human Element 23:31 - Common Pitfalls in Pitching 27:30 - Preparation and Presentation: The Day of the Pitch 34:19 - Overcoming Stage Fright and Building Confidence 39:51 - Audience Engagement Techniques 42:36 - Handling Q&A: The Importance of Authenticity 53:58 - Final Thoughts and Key Takeaways About Will Will Greenblatt started acting in film and TV at the age of seven, starring in The Homecoming with Oscar® winner Anne Bancroft. He graduated from the National Theatre School of Canada in 2010, but the toxic environment of the program left him jaded, so he quit acting. He moved to Spain where he discovered his love for teaching English, and then dived into the world of entrepreneurship, co-founding a startup in China. He founded OutLoud Speakers School in 2017, teaching public speaking & communication skills to entrepreneurs and executives. He has repeatedly spoken and coached at Google, Wayfair, Boston Dynamics, TechStars, Founder Institute and Ericsson, as well as providing coaching to over 4500 individuals virtually worldwide. Will’s clients have won numerous pitch competitions, got deals on Dragon’s Den, and raised over $350 million USD in investment. He’s also a nominee for both “Newcomer of The Year” by the Speaker Awards & “Highest Rated Mentor” (Global Startup Mentor Awards) and he was called “Canada’s best pitch coach” (Jordan Jocius, Founder Institute Waterloo). About Speaking Heroes (OutLoud) Speaking Heroes (formerly OutLoud) is a community for solopreneurs to develop their storytelling & communication skills with expert coaching, homework assignments, & peer feedback. Want to Get Involved? Speaking Heroes community: https://www.skool.com/speakingheroes/aboutWill's LinkedIn: https://www.linkedin.com/in/willgreenblatt/Will's newsletter The Greenblast: https://greenblast.beehiiv.com/…

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Making Golf More Fun & Less Intimidating for Women with Michelle Choi from Bov Active - Founder Stories Ep #77 38:36

20 weeks fa38:36

38:36

In this episode of Pitch Please, Mike Thibodeau sits down with Michelle Choi, founder of Bov Active, to discuss her inspiring journey of launching a women's golf athleisure brand from scratch. With no prior experience in fashion, Michelle turned her passion for golf and fashion into a business that’s empowering women to embrace the sport and feel confident on the golf course. Michelle shares the unique challenges of building a physical product in a tech-dominated startup world, how she discovered gaps in the market for women’s golf wear, and the community-first approach that sets Bov Active apart. From pop-up events to the creation of Sip and Swing, Michelle dives into the strategy behind her brand’s growth, her mission to make golf more inclusive, and how she’s working to expand her reach through wholesale. In This Episode, You’ll Learn: • From IT to Athleisure: How Michelle transitioned from IT project management to building a fashion brand. • Identifying Market Gaps: The lack of stylish and functional golf wear for women in North America and how Bov Active fills this void. • Community and Empowerment: The role of events like Sip and Swing in fostering a supportive community for women in golf. • Fashion as a Business: The challenges and successes Michelle faced in navigating supply chains, manufacturing, and marketing for a physical product. Takeaways • Michelle always aspired to be an entrepreneur, influenced by her parents. • The pandemic highlighted a gap in the golf fashion market for women. • Bov Active aims to empower women to participate in golf. • Community building is essential for the brand's success. • Michelle had no prior experience in fashion or marketing. • The first batch of products was overproduced, leading to challenges. • Finding the right manufacturer was crucial for product development. • Versatile and timeless fashion is key to sustainability. • Lower minimum order quantities (MOQ) can help test products effectively. • Storytelling and personal connection are vital for brand growth. Chapters 00:00 - Introduction to Bov Active and Its Mission 03:02 - Michelle's Journey from IT to Entrepreneurship 06:02 - Identifying Market Gaps in Golf Fashion 08:57 - Building a Community Around Golf for Women 11:53 - The Challenges of Starting an Athleisure Brand 15:11 - Navigating the Fashion Industry Without Experience 17:51 - The Importance of Versatile and Timeless Fashion 21:11 - Future Plans for Bov Active 24:13 - Key Takeaways for Aspiring Entrepreneurs About Michelle Michelle Choi is the founder of Bov Active, a women’s golf athleisure brand redefining golf and tennis wear for the modern, active woman. After a career in IT project management at one of Canada’s Big 5 banks, she turned her side hustle into a full-time passion. Featured in the media as a golf fashion expert, Michelle has experience running storefronts and hosting pop-up, while fostering a community of women through events and collaborations. Bov Active’s mission is to make golf more approachable and enjoyable, offering versatile, confidence-boosting designs that empower women on and off the course, while building a supportive and inclusive community around the sport. About Bov Active Bov Active is a women’s golf athleisure brand offering versatile, fashion-forward pieces that effortlessly transition from the golf course and tennis court to everyday wear. Our mission is to empower women by providing stylish, functional apparel that boosts confidence in a traditionally male-dominated sport. We aim to inspire more women to take up golf, embrace an active lifestyle, and feel confident in their game, on and off the course. Want to Connect? Michelle: https://www.linkedin.com/in/michellechoi-bovactive/ Bov Active: https://www.linkedin.com/company/bovactive/ Website: https://bovactive.com/ Want to get Involved? Follow along our journey on Instagram, TikTok @bovactive Shop with the code "PITCHPLEASE" to get 15% off your order…

Pitch Please

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Empowering Those on Their Breast Cancer Journey with Conversational AI — Founder Stories Ep #76 50:48

21 weeks fa50:48

50:48

In this episode of Pitch Please , Mike Thibodeau speaks with Ellyn Winters , co-founder of AskEllyn.ai , about her incredible journey from facing a breast cancer diagnosis to creating a groundbreaking AI companion for others going through the same experience. After undergoing treatment, Ellyn turned her personal experience into something positive by developing a platform that provides emotional and practical support for breast cancer patients. AskEllyn.ai offers real-time advice and empathy, making it easier for patients and caregivers to navigate their journey. In This Episode, You’ll Learn: • Accidental Foundership: How Ellyn’s personal cancer battle inspired her to build a life-changing AI companion without any technical background. • Bridging the Emotional Support Gap: Why the emotional trauma of breast cancer goes largely unaddressed and how AskEllyn.ai provides much-needed emotional care. • Non-Medical, Lived Experience: Ellyn explains how AskEllyn.ai gives users a sense of real companionship, blending AI technology with the nuances of her personal cancer journey. • Scaling the Impossible: The challenges of scaling a nonprofit healthcare solution while keeping it free for users and balancing compassion with business growth. Episode Takeaways • Ellyn's journey from cancer diagnosis to creating AskEllyn was unexpected. • The emotional support aspect of cancer care is often overlooked. • AskEllyn provides a unique blend of AI technology and personal experience. • The AI companion is designed to be a safe space for users. • Ellyn emphasizes the importance of lived experience in healthcare solutions. • The project aims to remain free for users to ensure accessibility. • Feedback from users highlights the impact of AskEllyn on their journeys. • Ellyn's story reflects resilience and the power of community support. • The future of AskEllyn includes potential partnerships with healthcare providers. • Ellyn encourages others to share their stories and support the initiative. Chapters 00:00 - Introduction to AskEllyn and Its Creator 02:04 - The Journey of Writing a Book 05:52 - The Emotional Impact of Breast Cancer 10:02 - The Birth of AskEllyn 12:42 - The Role of AskEllyn in Patient Support 19:53 - The Unique Features of AskEllyn 23:39 - Future Aspirations for AskEllyn 25:29 - Challenges of Foundership 35:34 - Memorable Experiences and Feedback 38:29 - Looking Ahead: What's Next for AskEllyn About Ellyn Ellyn Winters-Robinson is an in-demand speaker, women’s health advocate, professional communicator and a globally recognized health rebel. She is the author of the best-selling book "Flat Please Hold the Shame," a girlfriend’s companion guide for those on the breast cancer journey. She is also the co-creator of AskEllyn.ai, the world’s first conversational AI companion for those on the breast cancer journey. With Dense Breasts Canada and award-winning photographer Hilary Gauld, Ellyn also co-produced I WANT YOU TO KNOW, a celebrated photo essay showing the diverse faces and stories of 31 individuals on the breast cancer journey. Ellyn’s story and AskEllyn.ai have been featured in People Magazine, Chatelaine Magazine, the Globe and Mail, CTV National News and Your Morning, and Fast Company. About AskEllyn.ai AskEllyn.ai is the world’s first AI companion for those on the breast cancer journey. Blending the power of OpenAI’s knowledge of the world with the lived experience of a breast cancer survivor, AskEllyn is there at 2 am in the morning, and in any language to offer support. She is non-medical, completely private, and will always be free forever to those who need her. Want to Connect? Visit and chat with AskEllyn at http://www.askellyn.ai Follow Ellyn on Instagram @flatplease Partner with us to bring AskEllyn to the world https://askellyn.ai/partner-to-keep-askellyn-free/ Connect with Ellyn directly ellyn@lyndallproject.com…

Pitch Please

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Rocket Fuel Ep #7 – From Burnout to Balance: Mental Health Tips for Entrepreneurs and Startup Teams 52:48

22 weeks fa52:48

52:48

From Burnout to Balance: Mental Health Tips for Entrepreneurs and Startup Teams – In this special episode of Pitch Please, Mike Thibodeau sits down with Mike Stroh, founder of Starts With Me, to tackle the critical issue of managing mental health in high-pressure, fast-paced environments like startups. With World Mental Health Day approaching on Thursday, October 10, 2024, this conversation offers practical insights for entrepreneurs, founders, and professionals working in demanding roles. Mike Stroh, who has overcome personal struggles with addiction and mental illness, shares his journey from battling his own challenges to founding a company that helps organizations support employee mental well-being. He discusses the importance of maintaining a balance between work and personal life, recognizing burnout, and how leaders can foster a culture of compassion and responsibility. In This Episode, You’ll Learn: • Understanding Burnout and Balance: Mike explains what burnout is, how it manifests, and the importance of finding your baseline for mental well-being. • Signs of Burnout: Learn how to identify physical, emotional, and behavioral signs of burnout, both in yourself and your colleagues. • Practical Mental Health Strategies: From sleep and exercise to managing internal dialogue, Mike shares actionable steps for improving mental health and preventing burnout. • Company Culture and Mental Health: Hear Mike’s advice on how companies and leaders can create a supportive environment for employees while balancing business demands. Key Takeaways: • Self-Compassion and Honesty: Mike emphasizes the importance of being honest with yourself about your limits and practicing self-compassion to avoid burnout. • Finding Your Baseline: The idea of establishing a personal baseline for stress, sleep, and well-being is central to maintaining mental health. • Creating a Culture of Support: Leaders and founders can set the tone by fostering a culture that values both compassion and responsibility. Chapters 00:00 - Introduction to Mental Health in Fast-Paced Environments 07:20 - Understanding Burnout and Balance 15:22 - Identifying Signs of Burnout 19:04 - Strategies for Maintaining Mental Health 30:59 - Implementing Change for Better Mental Health 49:13 - First Steps Towards Mental Wellness More About Mike Over the last 10+ years Mike has presented to over 100,000 people in live audiences discussing workplace mental health, k-12 education, and how to create mentally healthy teams that are connected, effective and purpose driven. He is regularly featured on Canadian National News discussing a variety of mental health and addiction related topics. In 2019 Mike received the innovative Exemplary Practice Award in Student Leadership and Mental Health from the Toronto Catholic District School Board and was chosen by Arc'teryx as one of their distinguished Global Problem Solvers for his use of design thinking in k-12 education and workplace mental health. Over the years Starts With Me has worked with some of the world's biggest brands like Amazon, Hyundai, McKesson, the City of Toronto, and Canada's largest school boards. Mike has a masters in counselling psychology, is a registered psychotherapist and works as a therapist in private practice. Want to Connect? Website : startswithme.ca Personal Website : mikestroh.com Email: mike@startswithme.ca Resources for Founders • Compassion vs Responsibility at Amazon Toronto HQ • Why Empathy is Bad for Workplace Mental Health Want to get involved? Learn more about Starts With Me and their mental health solutions for organizations. Watch Mike’s insightful discussions on mental health and burnout on YouTube and follow him on LinkedIn for more tips on balancing mental health in the workplace.…

Pitch Please

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How PointClickCare Became Canada’s Leading Cloud Healthcare Platform w/ Mike Wessinger 59:06

22 weeks fa59:06

59:06

Scaling Healthcare Technology: Lessons from Mike Wessinger’s Journey with PointClickCare – In this episode of Pitch Please, Mike Thibodeau sits down with Mike Wessinger, co-founder and executive chair of the board at PointClickCare, Canada's leading cloud-based healthcare software provider and one of the country's most valuable HealthTech companies. Mike Wessinger shares his journey from starting a company in the highly regulated long-term care sector to scaling PointClickCare to over 2,000 employees, serving more than 27,000 customers. He dives into the challenges of navigating healthcare tech, the importance of culture, and how focusing on customer satisfaction helped PointClickCare achieve sustainable growth. Wessinger also discusses how the company’s product market fit strategy evolved, the importance of understanding regulatory landscapes, and how PointClickCare has maintained its strong culture through various growth stages. In This Episode, You’ll Learn: • Mike’s Entrepreneurial Background: How Mike and his brother started PointClickCare and scaled it to become a healthcare tech leader. • The Importance of Customer Satisfaction: Why customer delight has always been central to PointClickCare’s growth strategy. • Regulatory Challenges in Healthcare: How navigating regulations across provinces and states shaped PointClickCare’s product market fit. • The Role of Culture in Scaling a Business: Insights on maintaining company culture while growing from a small startup to over 2,000 employees. Chapters 00:00 - Introduction to PointClickCare and Mike Wessinger 02:52 - The Journey into Long-Term Care Technology 06:12 - Identifying Market Opportunities and Challenges 08:59 - Building a Technical Foundation with Family 12:04 - Navigating Product Market Fit 14:56 - The Importance of Customer Delight 18:11 - The Role of Culture in Scaling a Company 21:03 - Bootstrapping vs. Fundraising Strategies 24:00 - Challenges and Opportunities in Health Tech 26:51 - The Canadian Tech Ecosystem and C100 30:01 - Advice for Aspiring Entrepreneurs 32:50 - Closing Thoughts and Future Outlook More About Mike Wessinger Mike Wessinger is PointClickCare’s Co-Founder and Executive Chair of the Board. Prior to taking on the role of Executive Chair, Mike served as PointClickCare’s Chief Executive Officer from 1995 to 2021. Mike’s vision and leadership established PointClickCare as the first cloud-based health information system for the senior care industry. Relentless in his pursuit to disrupt the healthcare status quo, Mike’s forward-thinking vision drove the organization to break silos across the healthcare ecosystem, creating North America’s largest care collaboration network. In his role as Executive Chair, Mike continues to champion corporate culture, enhance governance, recruit diverse talent, and partner both internally and externally to solve critical healthcare challenges and propel PointClickCare forward as a world-class organization. Outside of PointClickCare, Mike serves on the Ontario Health Data Council and is also Co-Chair of the C100 board of directors, where he actively leverages his years of experience to coach and mentor leaders at the helm of rapidly scaling tech companies. In 2024, Mike received the degree of Doctor of Laws, honoris causa from York University. More About PointClickCare PointClickCare is a leading healthcare technology platform enabling meaningful care collaboration and real‐time patient insights. More than 27,000 long‐term and post‐acute care providers, 3,600 ambulatory clinics, 2,800 hospitals, 350 risk-bearing providers, 70 state and government agencies, and every major U.S. health plan use PointClickCare for care collaboration and value‐based care delivery for millions across North America. Want to Connect? Mike: https://www.linkedin.com/in/mikewessinger/ Website: https://pointclickcare.com/ LinkedIn: https://ca.linkedin.com/company/pointclickcare Instagram: https://www.instagram.com/lifeatpointclickcare/…

Pitch Please

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Building Canada’s #1 Employment Platform: Kevin’s Journey with Humi 39:49

23 weeks fa39:49

39:49

Revolutionizing Employee Management: Kevin's Vision for Canadian SMBs with Humi – In this episode of Pitch Please , Mike Thibodeau sits down with Kevin , founder of Humi , to explore the all-in-one platform transforming employee management for Canadian businesses. Kevin shares his entrepreneurial journey from humble beginnings, running side hustles in high school to leading a venture-backed, YC-graduated startup. Humi simplifies employment management for Canadian small and medium-sized businesses (SMBs), covering payroll, HR, onboarding, offboarding, and performance management—all in one. Kevin dives into the problem-solving mentality that led to Humi’s creation and why focusing on Canadian businesses has been the key to their growth. Kevin explains why the employee experience matters more than ever, and how Humi’s features—from automated payroll to benefits integration—are designed to save companies time and mitigate risk. Whether you're an entrepreneur, business owner, or someone looking to hear a great Canadian founder story, this episode provides valuable insights and solutions for building a business that is simplifying payroll, HR, and employee management. In This Episode, You’ll Learn: • Kevin’s Entrepreneurial Background : How his early hustle and entrepreneurial spirit shaped his journey to building Humi. • The Importance of Employee Management : Kevin breaks down why effective payroll, onboarding, and HR are crucial for company success. • How Humi Solves SMB Challenges : Discover how Humi’s all-in-one platform tackles everything from payroll compliance to employee performance tracking. • Why Focus on Canadian SMBs : Kevin explains why Humi’s platform is built specifically for the nuances of the Canadian market. Key Takeaways: • The Employee Management Solution : Kevin discusses how Humi integrates payroll, HR, benefits, and more to create a seamless experience for businesses. • Tailored to Canadian Businesses : With a focus on Canadian companies, Humi’s platform provides solutions designed specifically for Canada’s employment landscape. • Innovative Solutions : Features like the newly launched SR&ED automation for R&D tax credit claims further streamline operations for growing businesses. Chapters 00:00 - Introduction to Kevin and Humi 02:54 - Kevin's Entrepreneurial Journey 05:45 - The Birth of Humi 09:04 - Understanding the Employee Management Landscape 12:00 - Humi's Unique Value Proposition 14:47 - Navigating the Canadian Market 18:07 - Challenges and Triumphs in Building Humi 20:59 - The Importance of Trust in Business 24:10 - AI's Role in Employee Management 26:59 - Future Innovations and Product Development 29:49 - Closing Thoughts and Advice for Entrepreneurs More About Kevin Kevin Kliman is the CEO and a cofounder of Humi, the leading best-in-one employment solution for Canadian businesses. He’s passionate about enriching Canada’s tech talent pool, reinvesting back into the community, and helping Canadian companies take better care of their people. Kevin has always had an entrepreneurial spirit, using it to continue driving Humi’s journey of building the infrastructure of Canada’s economy alongside 140+ Humigos More About Humi Humi is the leading employment platform for Canadian businesses. We know running a business is more than just paperwork and tasks – we make it easy to care for businesses and those who bring them to life. We’re the best choice for supporting Canadian businesses in being better employers with payroll, HR, benefits and SR&ED. To learn more about Humi, visit humi.ca Want to Connect? Looking to streamline your employee management processes? Visit Humi to see how they can help with payroll, HR, and compliance needs for Canadian businesses. Stay updated on Kevin’s journey and the latest innovations by following Humi through their website and LinkedIn. LinkedIn: https://www.linkedin.com/company/humi-hr/ Website: https://www.humi.ca/…

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Rocket Fuel Ep #6: Investing in Women – Strategies for Female Founders to Thrive 40:40

24 weeks fa40:40

40:40

Empowering Female Founders: Closing the Funding Gap and Leveraging Resources – In this episode of Rocket Fuel , we five deep into the funding challenges faced by female founders with Landon Steele , founder of Steele Consulting Group . Landon shares her insights on the barriers to securing venture capital for women-led startups and practical ways to overcome them. Despite data showing that female-led companies are more profitable, only 2% of VC funding goes to all-female founding teams. Landon discusses how women can access non-dilutive funding, find supportive networks, and position themselves for growth. She highlights the role of peer support, incubators, and diverse investor pools in changing this narrative. In This Episode, You’ll Learn: The Gender Funding Gap : The challenges female founders face in securing VC funding, and how to break down the barriers. Strategies for Success : From joining incubators to accessing non-dilutive funding, Landon outlines actionable steps for women founders. Empowering Female Investors : Discover how programs like Women's Equity Lab and Startup Investors Lab are empowering women to become angel investors. Key Resources for Female Founders : Landon lists several more resources and links to the sources for all the statistics she mentions in this podcast episode in her recent blog post here . Key Takeaways: Women-Led Companies Perform : Female-led startups are more profitable and socially responsible, yet they receive only 2% of VC funding. Learn why female founders are a strong investment opportunity. Bridging the Gender Funding Gap : Increasing diversity among investors can lead to more equitable funding for women entrepreneurs. Actionable Resources Chapters: 00:00 – Introduction and Welcome 01:30 – Landon’s Journey: From Biotech to Consulting for Female Founders 04:47 – The Gender Funding Gap: Why Only 2% of VC Funding Goes to Female Founders 08:30 – Why Women-Led Startups Outperform: Data Behind the Profitability 12:50 – Bridging the Gap: The Importance of Diverse Investors in VC 18:13 – Key Resources for Female Founders: Incubators, Mentorship, and Funding 25:30 – Pathway to Silicon Valley: How to Get Silicon Valley Ready 27:58 – Show Her the Money Watch Parties: Supporting Female Founders 36:25 – Final Thoughts and Advice More About Landon Landon Steele, founder of Steele Consulting Group , is an innovative senior executive with over 30 years of experience in healthcare and biotech. She helps startups become "Silicon Valley Ready" by offering fractional COO services, advisory expertise, and business development consulting. Landon is an experienced angel investor and co-founder of the Startup Investors Lab , with a diverse portfolio of early-stage investments. She also serves on the board of the Canadian Women’s Network , helping Canadian female founders access Bay Area resources. Resources Overview for Female Founders ⁠ Pathway to Silicon Valley ⁠ : Helping Canadian women founders scale internationally. Event in Palo Alto, Nov. 18-20. ⁠ Show Her the Money ⁠ : Watch parties for this documentary on women entrepreneurs are happening in Vancouver and San Francisco. ⁠ Women's Equity Lab ⁠ : A growing network of women investors managing a growing portfolio of companies, with 76% led by women. ⁠ Spring Impact Capital ⁠ : Supporting underestimated founders through programs like ⁠ Right Fit Capital ⁠ and the ⁠ 2025 Women-Led Impact Investor Challenge ⁠ . The Call to Action Follow Landon on LinkedIn for announcements about the Show Her the Money watch parties. Sign up for her mailing list at www.steeleconsultinggroup.com for more resources. Interested in angel investing? Check out Startup Investors Lab or Women's Equity Lab . Landon is available for panels, speaking, or as an advisor—reach out for a free consultation and a 20% discount by mentioning Pitch Please! Want to Connect? Email: landon@steeleconsultinggroup.com Website: steeleconsultinggroup.com LinkedIn: Landon Steele Twitter: Landon Steele - Twitter…

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The Meerby Success Story: Transforming Retail Operations with Real-Time Data 59:38

24 weeks fa59:38

59:38

Revolutionizing Retail with Intelligent Solutions: The Story Behind Meerby – In this episode of Pitch Please, Mike Thibodeau speaks with Allan and Elizabeth, sibling co-founders of Meerby, an intelligent retail solution transforming the in-store customer experience. Drawing from their deep-rooted experience in the retail industry, Allan and Elizabeth developed Meerby to address common pain points in retail operations by optimizing staff deployment through real-time customer needs and data analytics. Discover how their passion for retail and innovation led to the creation of a solution now implemented in Canadian Tire and Tim Horton’s stores. In This Episode, You’ll Learn: • The Origin of Meerby: How growing up in the retail industry inspired Allan and Elizabeth to co-found Meerby, a tech solution designed to improve both customer and staff experiences in retail environments. • How Meerby Enhances Retail Operations: Meerby’s intelligent help button system uses advanced algorithms to optimize staff deployment, improving customer service and boosting staff morale by ensuring the right person is in the right place at the right time. • Data-Driven Decision Making: Learn how Meerby provides retail managers with real-time analytics and insights, helping them make informed decisions to improve store performance. Key Takeaways: • Innovative Retail Technology: Meerby is designed by retailers, for retailers, ensuring the technology works seamlessly from day one to address common operational challenges. • Empowering Staff, Not Replacing Them: Meerby’s solution focuses on enhancing human interaction in retail by supporting staff, rather than replacing them, in creating meaningful customer engagements. • Real-Time Benefits: With implementation in Canadian Tire and Tim Horton’s, Meerby has proven to improve key metrics like customer satisfaction and sales by ensuring staff is deployed more efficiently. Chapters: 00:00 – Introduction and Welcome 01:30 – Allan and Elizabeth’s Background: Growing Up in Retail 04:16 – Inspiration Behind Meerby: From Retail Pain Points to a Tech Solution 08:43 – How the Intelligent Help Button Works 12:11 – Creating a Better Experience for Customers and Staff 17:16 – Real-Time Analytics for Retail Managers 21:10 – Scaling Meerby to Other Retail and Restaurant Sectors 26:30 – Unique Features of Meerby: Staff and Customer Empowerment 33:50 – Advice for Entrepreneurs: Lessons Learned from Building Meerby 41:24 – Final Thoughts and Future Plans for Meerby More About Allan As the co-founder and president of Meerby and DynamicCXS, Allan has over two decades of experience leading retail teams at Canadian Tire. Passionate about innovation and enhancing the customer experience, Allan believes in the power of modern technology to support, rather than replace, retail staff. Through Meerby, he is focused on helping retailers optimize their operations and improve customer satisfaction. More About Elizabeth Elizabeth is the co-founder of Meerby and director of business operations at Canadian Tire. Growing up in a family business, she is dedicated to creating meaningful retail experiences for both customers and staff. Her leadership and operational expertise have been instrumental in designing Meerby’s technology to improve retail efficiency and staff engagement. More About Meerby Meerby is an intelligent retail solution that uses advanced algorithms and real-time data analytics to optimize staff deployment and improve the in-store customer experience. Deployed in Canadian Tire and Tim Horton’s stores, Meerby is scalable to various retail and restaurant environments, enhancing customer service and boosting store performance. Want to Connect? Website: www.meerby.com LinkedIn: https://www.linkedin.com/company/meerby/ Want to get Involved? Look for Meerby in a retailer near you! If you know someone looking to enhance customer experience or streamline retail operations, reach out for a live demo today.…

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Building Scalable HR Strategies for Startups with HRX Connect 31:36

25 weeks fa31:36

31:36

HR Strategy for Startups: Building People-First Foundations with HRX Connect – In this episode of Rocket Fuel on the Pitch Please podcast, Mike Thibodeau speaks with Farial Karbasi, founder of HRXconnect , a fractional HR and recruitment firm that specializes in helping startups and SMBs build high-performing teams and strong company cultures. With over eight years of experience in HR and a passion for empowering businesses, Farial shares how she has developed proven frameworks to help organizations grow sustainably while tackling complex HR challenges. In This Episode, You’ll Learn: The Importance of Fractional HR for Startups : How owner-operated businesses can leverage HR expertise to attract top talent, strengthen teams, and achieve long-term growth. Farial discusses why relying on finance or other departments to manage HR is no longer practical once a business reaches a certain stage. Navigating Complex Employment Issues : From compliance to workplace policies, HRXconnect provides hands-on support and strategic guidance, helping businesses build a solid HR foundation that allows them to thrive. Real-World Examples : Hear how startups and SMBs have worked with HRXconnect to create HR strategies that fit their needs, ultimately improving employee retention, engagement, and overall company culture. HRXconnect’s Tailored Approach : Farial explains how her company acts as an extension of a client’s business by providing HR expertise at a fraction of the cost of an in-house team. Whether businesses need a custom HR audit, recruitment help, or long-term HR support, HRXconnect offers the flexibility to scale as businesses grow. Key Takeaways: When to Start Thinking About HR : Startups should consider implementing HR solutions as early as five employees to avoid legal missteps, ensure compliance, and improve employee satisfaction. Building a People-First Culture : Farial highlights the importance of HR in fostering inclusive environments, developing workplace policies, and building a long-term strategy for business success. Custom, Scalable Solutions : HRXconnect tailors its HR strategies to each business’s unique needs, providing project-based or ongoing support as required. If you're an SMB or startup looking to enhance your HR strategy, tune in to learn how fractional HR services can help you grow a high-performing team and company culture. Chapters: 00:00 – Introduction and Overview 02:44 – Farial’s Founder Journey and HRX Connect's Origin 05:41 – HR for Startups: Why It’s Critical to Start Early 07:47 – What HRX Connect Can Help With: Onboarding, Policies, Legal Compliance 10:43 – Custom Solutions: How HRX Connect Supports Businesses of All Sizes 19:35 – Key HR Challenges and How to Address Them 25:32 – Exciting Developments at HRX Connect 29:00 – Advice for Founders: Why Investing in HR Early Pays Off More About Farial Karbasi Farial Karbasi, founder of HRXconnect , has spent the past 8 years helping businesses create stronger, higher-performing teams by developing proven HR frameworks. Her mission is to support startups and SMBs by providing them with the HR expertise they need to thrive, without the overhead of an in-house team. HRXconnect offers flexible, fractional HR services designed to grow alongside businesses. More About HRXconnect HRXconnect works with owner-operated businesses that have reached the stage where a strong HR foundation is essential to attract and retain top talent. Specializing in custom HR strategies, HRXconnect offers hands-on support with compliance, recruitment, policy development, and more, helping businesses build a thriving workforce and long-term success. Want to Get Involved? Ready to take your HR strategy to the next level? Book your free 15-minute consultation with HRXconnect today and get 10% off fractional HR services for 3 months or 50% off an HR audit. Let’s discuss how we can support your business!…

Pitch Please

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Rocket Fuel Ep #5: How SaaS Companies Can Accelerate Growth with Marketplaces & Reseller Channels 42:19

26 weeks fa42:19

42:19

Leveraging Marketplaces and Reseller Channels for SaaS Growth – In this episode of Rocket Fuel on the Pitch Please podcast, Mike Thibodeau is joined by Alexandre Pascal from WeTransact to discuss how SaaS companies can strategically use marketplaces like Microsoft, Google, and Amazon, along with reseller channels, to accelerate growth. If you’ve ever wondered when and how to tap into these sales ecosystems, this episode is packed with actionable insights to help you make informed decisions and maximize your SaaS product’s reach. In This Episode, You’ll Learn: • Marketplaces and Reseller Channels Explained: Discover what software marketplaces (like Microsoft Azure Marketplace) and reseller channels are and how they function differently from B2C app stores. • When to Leverage Marketplaces: Understand the best timing for SaaS startups to start using marketplaces and resellers as part of their growth strategy, especially once they have market fit. • The Benefits of Marketplace Listings: Learn how marketplaces can shorten your sales cycle, expand your customer base, and help you leverage pre-negotiated budgets. • Real-World Case Studies: Hear examples of SaaS companies that have used marketplaces and reseller channels to drive millions in revenue by scaling through partnerships. • How WeTransact Can Simplify Integration: Discover how WeTransact helps SaaS companies integrate into marketplaces in just five days, compared to the typical six-month technical process. If you’re a founder or sales leader at a SaaS company looking to expand your market reach and shorten sales cycles, this episode provides invaluable tips for integrating marketplaces and resellers into your go-to-market strategy. Key Takeaways: • Accelerating Growth Through Marketplaces: SaaS companies can fast-track sales and conversions by integrating into marketplaces, leveraging existing customer relationships of hyperscalers like Microsoft. • Reseller Channels for Scale: Utilizing resellers allows SaaS vendors to reach a wider audience while reducing customer acquisition costs and leveraging existing partnerships. • The Importance of Timing: Startups should focus on marketplaces after achieving product-market fit, but not too early when the product is still in flux. • Simplified Marketplace Integration: Platforms like WeTransact can drastically reduce the technical lift and complexity of listing on a marketplace. Chapters: 00:00 – Introduction and Overview 01:10 – Understanding Marketplaces and Reseller Channels for SaaS 05:35 – Key Benefits of Using Marketplaces for Growth 09:38 – When to Start Leveraging Marketplaces in Your Business 13:59 – The Challenges of Working with Resellers and Marketplaces 21:24 – Simplifying Marketplace Integration with WeTransact 30:11 – Real-World Examples of SaaS Success in Marketplaces 39:52 – Closing Thoughts on Marketplaces as Growth Engines More About Alexandre Alexandre has extensive experience working with SaaS startups, having spent eight years at Microsoft focused on Azure innovation. Now at WeTransact, he helps SaaS companies simplify marketplace integration and leverage reseller channels to accelerate growth. More About WeTransact WeTransact is a SaaS platform that streamlines the deal-making process for ISVs and startups in the Microsoft Marketplace. We create transactable offers within 5 days, close deals within 3 months, and unlock new Microsoft incentives. With a strong emphasis on driving revenue and growth, WeTransact provides GTM advisory and AI contact matching, helping businesses maximize profitability and expand their opportunities within the Microsoft ecosystem. Want to Connect? Alexandre: https://www.linkedin.com/in/alexandrepascalsaas/ WeTransact: https://www.linkedin.com/company/wetransactio/ Website: WeTransact.io Get Involved: Enjoy a 10% discount on WeTransact offers exclusively for Pitch Please listeners! Write to contact@wetransact.io to learn more.…

Pitch Please

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AI Hallucinations: Detecting and Managing Errors in Large Language Models (Key AI Insights for Businesses) 43:19

26 weeks fa43:19