E08 Jennifer Warnick: The birth of corporate storytelling


Manage episode 198021738 series 1943155
Creato da Words Work at Microsoft Podcast, Jennifer Bost, and Amy King, autore scoperto da Player FM e dalla nostra community - Il copyright è detenuto dall'editore, non da Player FM, e l'audio viene riprodotto direttamente dal suo server. Clicca sul pulsante Iscriviti per rimanere aggiornato su Player FM, o incolla l'URL del feed in un altra app per i podcast.
Laying down some story arcs with flat track roller and prolific writer, Jennifer Warnick, today on the pod. Tune in to hear how this journalist turned content strategist is using her storytelling superpower to help make sense of our world and to share that understanding with our partners and customers. Jennifer's been telling stories about the people and technology at the heart of Microsoft for nearly a decade. A former journalist, her colorful, human-focused news and features helped usher in a new era of corporate storytelling at Microsoft. One of these, “88 Acres: How Microsoft Quietly Built the City of the Future,” led to the creation of the company’s premiere storytelling platform, Microsoft Story Labs, where she worked as lead writer for nearly four years. She's currently working as a senior content and creative strategist for Microsoft Core Engineering Services and sharing her passion for storytelling through coaching, speaking, and workshops. And she first caught our eye when she published a story about the MyAnalytics app that Amy writes for. We were both charmed by Jennifer's use of a baseball metaphor to explain the app's benefits. On the Words Work At Microsoft Podcast, we chat about how Microsoft culture has evolved. Starting with the way we talk. In each episode, we interview someone within the Microsoft writing community, giving you an inside look at how we approach our work. And, hopefully, offering up a healthy dose of trips and tricks along the way. Special thanks to Sokolovsky Music for our funky background music: https://soundcloud.com/sokolovskymusic/funk-free-music

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