Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Manage episode 254907818 series 2629754
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1 36 - Tom Holland - Where do our ideas come from? 1:16:10
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Riproduci in seguito Riproduci in seguito Liste Like Like aggiuntoFor our recent "Philosophy Evening" this Summer, with regional events being hosted all over Norway, we got a digital visit from renown British historian, author and maker of documentaries, Tom Holland. Now you can listen to the full recording here, or watch the video here: https://youtu.be/Dq4IPV7gDAc He talked on the topic "Where do our ideas come from?". It's tempting to believe that all of the ideas that we cherish, from human dignity and equality, democracy, scientific methods, right to health and education, environmental care, progress, property rights, freedom of speech, etc, are ideas that were created ex nihilo during the Enlightenment, or at least are ideas that all rational human beings would discover if they only were left untouched by dogma and ideology. But is it really that simple? Holland first discovered that something radical had happened in the world of ideas, between our own age and the brutality of the Romans. The session ends with an interesting Q&A, where among others Holland suggest three possible outcomes from the current cultural crisis, his current standing with the Christian worldview and much more. (Some of the questions were accidentally muted, but you should be able to understand most of it from context.) Find Tom Holland's latest gem, "Dominion", here: https://smile.amazon.com/Dominion-Making-Western-Tom-Holland/dp/1408706954/…
1 35 - Hvordan kan noen tro på Gud? 1:08:52
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Riproduci in seguito Riproduci in seguito Liste Like Like aggiuntoFra livestream for Laget forrige uke. «Hvordan kan noen tro på Gud? Mange i vår kultur stiller seg uforstående til hvordan noen kan tro på Gud eller guder i en tid som vår. En tid hvor vi har fornuft og naturvitenskap. En tid hvor kloden er blitt brakt sammen, slik at kloke folk kan kommunisere og kunnskap kan deles i løpet av et øyeblikk. Men er det noe vi har gått glipp av, hvordan burde vi egentlig tenke om dette store spørsmålet, og hva vi kan lære av dem som har gått før oss?»…
1 31 - Skeptisk til Guds eksistens? 1:11:47
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Riproduci in seguito Riproduci in seguito Liste Like Like aggiunto 1 27 - Kan det eksistere godhet uten Gud? - Aristoteles vs. Nietzsche 1:05:09
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Riproduci in seguito Riproduci in seguito Liste Like Like aggiunto 1 25 - Stian Aarebrot & Didrik Søderlind - Presten og ateisten rir igjen 1:15:46
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Riproduci in seguito Riproduci in seguito Liste Like Like aggiunto 1 22 - Anders Kvellestad - Tro, tvil og teoretisk partikkelfysikk 1:02:13
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