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How COVID is Changing Consumer Behavior and What You Can Do to Adapt with Rifle Hughes of JPG Resources

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Manage episode 268979657 series 1318952
Contenuto fornito da Food Marketing Nerds and Blue Bear Creative. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Food Marketing Nerds and Blue Bear Creative o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Today we’re sitting down with Rifle Hughes, Strategy and Innovation Business Partner at JPG Resources. Rifle has spent over 20 years helping companies build strong connections between brands and consumers. He’s worked with a range of companies within the industry, from start-ups to heavy hitters like Nestlé, Hormel, and Pepsi.

Rifle and I discuss how COVID is influencing consumer behavior, and how both CPG and restaurant brands should adapt.

In this episode, you’ll hear:

  • What consumer behaviors will likely have the most staying power in a post-pandemic world.
  • How restaurants are bringing the on-premise experience to their customers' homes.
  • What factors to consider before investing more into your e-commerce presence, and lot’s more.

Recommended Resources:

Connect with Rifle Hughes on LinkedIn

Edmund Hillary: A Biography by Michael Gill

  continue reading

66 episodi

Artwork
iconCondividi
 
Manage episode 268979657 series 1318952
Contenuto fornito da Food Marketing Nerds and Blue Bear Creative. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Food Marketing Nerds and Blue Bear Creative o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Today we’re sitting down with Rifle Hughes, Strategy and Innovation Business Partner at JPG Resources. Rifle has spent over 20 years helping companies build strong connections between brands and consumers. He’s worked with a range of companies within the industry, from start-ups to heavy hitters like Nestlé, Hormel, and Pepsi.

Rifle and I discuss how COVID is influencing consumer behavior, and how both CPG and restaurant brands should adapt.

In this episode, you’ll hear:

  • What consumer behaviors will likely have the most staying power in a post-pandemic world.
  • How restaurants are bringing the on-premise experience to their customers' homes.
  • What factors to consider before investing more into your e-commerce presence, and lot’s more.

Recommended Resources:

Connect with Rifle Hughes on LinkedIn

Edmund Hillary: A Biography by Michael Gill

  continue reading

66 episodi

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