#3 The Ins & Outs of Strategic Brand Design with Campbell Butler from DesignStudio
Manage episode 269081278 series 2773834
Campbell Butler, the Creative Director at DesignStudio, shares his insights about brand design, and rebranding projects at large; The importance of company-wide buy-ins, why design needs to create friction, and the impact of brand consistency on a consumer’s perspective.
14 episodi