Understanding The Demand Side With The Re-Wired Group’s Bob Moesta Customer Conversations podcast

Contenuto fornito da Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Customer Conversations »
Understanding the Demand Side with The Re-Wired Group’s Bob Moesta

4y ago 50:36

MP3•Pagina principale dell'episodio

Bob is the President and CEO of the Rewired Group, a pioneer of Jobs to Be Done, the author of the Jobs to be Done Handbook and his latest work Demand Side Sales. On this week's episode of Customer Conversations, Stuart and Bob cover

Defining and applying the demand side
Where to start with identifying the “struggling moment”
The limitations of correlation in assessing customer behavior
An atomistic approach to the customers buying timeline
Trading off money, time and knowledge
What causes the transition from passive to active looking

Resources:

Demand Side Sales, by Bob Moesta - https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q
The Jobs-To-Be-Done Handbook, by Bob Moesta - https://www.amazon.com/Jobs-be-Done-Handbook-techniques-application/dp/1499339232
Shape Up, by Ryan Singer - https://basecamp.com/shapeup
Jobs-To-Be-Done Radio - http://jobstobedone.org/topics/radio/
The Disruptive Voice Podcast - https://www.hbs.edu/forum-for-growth-and-innovation/podcasts/disruptive-voice/Pages/default.aspx

Connecting with Bob:

Connect with Bob on Youtube - https://www.youtube.com/user/bmoesta/videos
Connect with Bob on LinkedIn - https://www.linkedin.com/in/bobmoesta/

28 episodi

#Tech #Sean Boyce And Stuart Balcombe #Sean Boyce #Stuart Balcombe