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37 - Test the Ideas No One Else Will - with Rory Sutherland and Maddie Croucher
Manage episode 299755859 series 2969305
In this episode, Rory Sutherland and Maddie Croucher, marketing experts and behavioral scientists, join host Trevor Bragdon. Rory and Maddie both work for the global advertising and marketing agency, Ogilvy. They discuss why counterintuitive ideas sometimes work, building trust with donors, and creating a culture of innovation.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/
To learn more about fundraising and our training visit: 7FigureFundraising.com
49 episodi
Manage episode 299755859 series 2969305
In this episode, Rory Sutherland and Maddie Croucher, marketing experts and behavioral scientists, join host Trevor Bragdon. Rory and Maddie both work for the global advertising and marketing agency, Ogilvy. They discuss why counterintuitive ideas sometimes work, building trust with donors, and creating a culture of innovation.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/
To learn more about fundraising and our training visit: 7FigureFundraising.com
49 episodi
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