YouNow Share Its Sure-Fire Strategy To Inspire Creators To Create Mobile Presence podcast

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YouNow Share Its Sure-Fire Strategy To Inspire Creators To Create

3y ago 30:18

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Social apps and platforms thrive and grow when community members create and share. But how can marketers encourage expression, and what are the best ways to incentivize action, drive loyalty, and fuel the fandom that brings creators and audiences close together? In episode #451, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Rory Geoghegan, Head of Product at YouNow, a live-streaming platform that lets people stream, connect and interact in real-time. Rory shares how deep personalization and catering content and “broadcast reports” to individual creators drove a double-digit increase in the number of weekly active users. He also talks about what users expect from social apps and the metrics that tell marketers their campaigns are hitting critical engagement and retention targets.

Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

… continue reading

546 episodi

#Business #Marketing #WMR.FM #App Marketing

Artwork

YouNow Share Its Sure-Fire Strategy To Inspire Creators To Create

Mobile Presence

published 3y ago

Condividi

MP3•Pagina principale dell'episodio

Contenuto fornito da WMR.FM. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da WMR.FM o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Social apps and platforms thrive and grow when community members create and share. But how can marketers encourage expression, and what are the best ways to incentivize action, drive loyalty, and fuel the fandom that brings creators and audiences close together? In episode #451, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Rory Geoghegan, Head of Product at YouNow, a live-streaming platform that lets people stream, connect and interact in real-time. Rory shares how deep personalization and catering content and “broadcast reports” to individual creators drove a double-digit increase in the number of weekly active users. He also talks about what users expect from social apps and the metrics that tell marketers their campaigns are hitting critical engagement and retention targets.

Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

… continue reading

546 episodi

#Business #Marketing #WMR.FM #App Marketing

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