Growing Your Brand on LinkedIn in 2022

Copper State of Mind: public relations, media, and marketing in Arizona

LinkedIn continues to gain importance as the primary social network for business professionals. New features and content types are being added on a regular basis, and the overall "tone" of the platform has shifted toward a mix of personal and professional content.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of LinkedIn as a content platform and why all business leaders should have a LinkedIn strategy in 2022.

Connect with Abbie on LinkedIn: https://www.linkedin.com/in/abbiesfink

Connect with Adrian on LinkedIn: https://www.linkedin.com/in/adrianmcintyre/

Read Abbie Fink's blog post for this episode: "Grow Your Brand on LinkedIn"

If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”

Additional Resources

• "What Should Your Business Post on LinkedIn?" by Justin Liggin
• "How to Wow Your Audience with LinkedIn Video" by Autumn Jarrett
• "LinkedIn Most Popular Social Media Network for Fortune 500 companies" by Abbie Fink
• "How to do Digital Communications like a Pro" by Autumn Jarrett

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.