PicsArt: What acquiring 1 billion users teaches you about retention

Retention Masterclass

Contenuto fornito da John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

4y ago 43:27

MP3•Pagina principale dell'episodio

What does acquiring a billion users teach you about retention?

In this episode of Retention Masterclass Peggy Anne Salz and I chat about PicsArt, which is a true global phenomenon. It’s in the top .1% of apps in terms of installs, it’s hugely popular, and people have used it to create and share over 100 million pictures and images.

But before you get a billion users, you have to start with one. And that means you need a value proposition that works, a funnel that’s solid, and a user experience that delivers. So we chat with Jeff Roberto, VP of Growth Marketing, to learn more about how PicsArt has become a global phenomenon … with serious staying power.

Somehow, PicsArt, which is now about 7 or 8 years old … has 150M regular active users … and is still growing! In the fast-paced mobile ecosystem, that's impressive.

26 episodi

#Business #Marketing #John Koetsier, Peggy Anne Salz #John Koetsier #Peggy Anne Salz