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Episode 16: Trent Innes – Xero (part two)
Manage episode 344109880 series 3161040
Is marketing bland? How do you stand out and create stories that work with your customers? Dave and Trent chat: Rapha cycling; what successful companies do today; trust; values; how has Dave's career shaped his views of business and marketing?; three things to focus on for day one to get culture and growth right; gender diversity; Australia's tax structure and how it fosters (or doesn't foster) a great start-up ecosystem; content and comms in new global markets; the time capsule: marketing in five years, Xero in five years, Dave in five years.
See omnystudio.com/listener for privacy information.
24 episodi
Manage episode 344109880 series 3161040
Is marketing bland? How do you stand out and create stories that work with your customers? Dave and Trent chat: Rapha cycling; what successful companies do today; trust; values; how has Dave's career shaped his views of business and marketing?; three things to focus on for day one to get culture and growth right; gender diversity; Australia's tax structure and how it fosters (or doesn't foster) a great start-up ecosystem; content and comms in new global markets; the time capsule: marketing in five years, Xero in five years, Dave in five years.
See omnystudio.com/listener for privacy information.
24 episodi
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