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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Sports Desk Episode 203
Manage episode 347706019 series 1391390
Contenuto fornito da Reduced Lunch Podcast and Freddy Bricks. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Reduced Lunch Podcast and Freddy Bricks o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
On this episode Dee & Black discuss & debate the latest topics & stories from the world of sports! IT'S Rivalry Week in College Football! FSU vs UF, Michigan vs Ohio St, USC vs Notre Dame, plus so much more! Enjoy!
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287 episodi
Manage episode 347706019 series 1391390
Contenuto fornito da Reduced Lunch Podcast and Freddy Bricks. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Reduced Lunch Podcast and Freddy Bricks o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
On this episode Dee & Black discuss & debate the latest topics & stories from the world of sports! IT'S Rivalry Week in College Football! FSU vs UF, Michigan vs Ohio St, USC vs Notre Dame, plus so much more! Enjoy!
…
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287 episodi
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×On this episode Dee & Black congratulate The New NBA Champion Denver Nuggets, also the guys discuss where do the Miami Heat go from here, plus so much more, Enjoy!
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1 The Sports Desk Episode 229 1:11:33
1:11:33
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On episode 229, listen as Dee & Black discuss the 2023 NBA Finals as the Denver Nuggets lead 2-1 going into a crucial game 4. Also the guys discuss the potentially new stadium for the city of Jacksonville, plus so much more, Enjoy!
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1 The Sports Desk Episode 228 1:06:15
1:06:15
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On this episode Dee & Black discuss the fall out from The Boston Celtics failing to complete the historic comeback in game 7 VS The Miami Heat, also the guys preview the 2023 NBA Finals, enjoy!
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1 The Sports Desk Episode 227 1:24:07
1:24:07
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Listen as Dee & Black discuss the fall of 2023 Los Angeles Lakers. Also the guys pay respects to Jim Brown & salute Carmelo Anthony's great basketball career, Stayme7o & Enjoy!
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1 The Sports Desk Episode 226 1:35:12
1:35:12
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Listen as Dee & Black breakdown the current state of the 2023 NBA Playoffs & Ja Morant plus so much more, enjoy!
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1 The Sports Desk Episode 225 1:09:03
1:09:03
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The Sports Desk Episode 225, Enjoy!
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1 The Sports Desk Episode 224 1:58:34
1:58:34
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On this episode listen as your favorite Sportsologist debate and breakdown the first round of the 2023 NBA Playoffs, Tank's big win over King Ryan Garcia and a full breakdown of what the Jaguars should do in the 2023 NFL Draft, Enjoy!
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1 The Sports Desk Episode 223 1:27:51
1:27:51
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Listen as Dee and Black breakdown the start of the 2023 NBA Playoffs, plus so much more! Enjoy!
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1 The Sports Desk Episode 222 1:06:16
1:06:16
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On this episode Dee & Black talk UFC 287, The brawl in Minnesota, The NBA Play-in Tournament & The 2023 NBA Playoffs, plus so much more, enjoy!
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1 The Sports Desk Episode 221 1:38:37
1:38:37
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On this episode Dee & Black discuss how great Wrestlemania 39 was, also the guys speak on the Angle Reese controversy, also the Men's NCAA National Championship & the NBA Playoff picture, plus so much more! Enjoy!
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1 The Sports Desk Episode 220 1:33:35
1:33:35
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On this episode listen as Dee & Black breakdown this years Wrestlemania, also listen as your favorite Sportsologist talk the current NBA playoff standings, Lamar Jackson, The NCAA Mens Final 4, plus so much more! Enjoy!
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1 The Sports Desk Episode 219 1:29:45
1:29:45
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On this episode Dee & Black talk about the hottest stories in sports! Is Lamar Jackson being made an example? Will Aaron Rodgers be a Jet? Did the Chicago Bears make the right decision? Will the Lakers make the playoffs? Also listen as the guys predict the 2023 NCAA Tournament Final 4! Plus So Much More, Enjoy!!!…
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1 The Sports Desk Episode 218 1:31:48
1:31:48
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Listen as Dee & Black discuss Jon Jones being crowned "The Baddest Man On The Planet" also is Anthony Richardson going #1 in this years NFL Draft? The guys also talk Ja Morant, the New York Knicks & the Phoenix Suns Vs Dallas Mavericks, enjoy!
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1 The Sports Desk Episode 217 1:14:00
1:14:00
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On this episode Dee & Black discuss the return of the GOAT Jon "Bones" Jones as he is set to become the UFC Heavyweight Champion? Also the guys talk Dame Lillard scoring 71, Wrestlemania 38 & Jake Paul's first loss, plus so much more! Enjoy!
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1 The Sports Desk Episode 216 1:02:39
1:02:39
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On episode #216 of The Sports Desk! Dee & Black discuss NBA All-Star Weekend 2023! Also did Eric Bieniemy make a big mistake leaving the Chiefs for the Commanders? And will Russel Westbrook And Kevin Love make their new teams that much better? Enjoy!
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