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Contenuto fornito da Tom and IAB UK. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tom and IAB UK o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The science of sound, with Spotify's Marion Boeri
Manage episode 356667611 series 1934726
Contenuto fornito da Tom and IAB UK. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tom and IAB UK o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In 2022, Spotify Advertising published the first volume of 'Sonic Science' to demonstrate the power of audio by developing a deeper understanding of how audio content connects emotionally and physically with listeners. Last year’s research, which many listeners will have seen presented at IAB Engage 2022, explored how sound impacts the brain by measuring neural activity in real-time.
In this episode of The IAB UK Podcast, James speaks to Spotify's Global Thought Leadership Lead, Marion Boeri, to share an early look at the second volume of the research released this week. For part two, the focus has switched to tracking how audio makes us feel based on where we’re listening, how we’re feeling and what we’re doing at the time. From physiological data to electrodermal activity, this fascinating chat digs deep into the science behind why sound really is so powerful.
Explore the research in full at https://ads.spotify.com/en-GB/sonic-science/vol-2/
And watch Spotify's Sally Keane present Sonic Science Part 1 at Engage at https://youtu.be/AUtAYLasIkk
Hosted on Acast. See acast.com/privacy for more information.
224 episodi
Condividi
Manage episode 356667611 series 1934726
Contenuto fornito da Tom and IAB UK. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tom and IAB UK o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In 2022, Spotify Advertising published the first volume of 'Sonic Science' to demonstrate the power of audio by developing a deeper understanding of how audio content connects emotionally and physically with listeners. Last year’s research, which many listeners will have seen presented at IAB Engage 2022, explored how sound impacts the brain by measuring neural activity in real-time.
In this episode of The IAB UK Podcast, James speaks to Spotify's Global Thought Leadership Lead, Marion Boeri, to share an early look at the second volume of the research released this week. For part two, the focus has switched to tracking how audio makes us feel based on where we’re listening, how we’re feeling and what we’re doing at the time. From physiological data to electrodermal activity, this fascinating chat digs deep into the science behind why sound really is so powerful.
Explore the research in full at https://ads.spotify.com/en-GB/sonic-science/vol-2/
And watch Spotify's Sally Keane present Sonic Science Part 1 at Engage at https://youtu.be/AUtAYLasIkk
Hosted on Acast. See acast.com/privacy for more information.
224 episodi
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Simile a The IAB UK Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
Player FM - App Podcast
Vai offline con l'app Player FM !
Vai offline con l'app Player FM !
