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[Masterclass] 5 - Craft Compelling Ads: Copywriting and Design Best Practices
Manage episode 371206495 series 3483711
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In the world of advertising, the right words and visuals can make all the difference. A copy that resonates and a visually appealing design not only demands attention but also delivers results.
In this episode, we'll discuss strategies and best practices in crafting your campaign materials that can elevate your LinkedIn and captivate your target audience.
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
Mentioned Resources:
Breakthrough Advertising by Eugene M. Schwartz
Confessions of an Advertising Man by David Ogilvy
Ogilvy on Advertising by David Ogilvy
The Adweek Copywriting Handbook by Joseph Sugarman
Non-Designer's Design Book by Robin Williams
Ways to Connect:
LinkedIn: https://www.linkedin.com/in/anthonyblatner/
Website: https://speedworksocial.com/
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Timestamps Audio:
01:18 - Strong copywriting is the foundation of marketing
03:00 - Different categories of creative strategy
04:41 - Key elements of high-performing LinkedIn Ad
05:47 - Pros start with the copy: Headline and Body Copy
07:53 - Design principles for eye-catching LinkedIn ads
10:43 - Video Ads for brand awareness
12:17 - 5 common mistakes to avoid in your LinkedIn ad creative
14:59 - Creative research on the company page on LinkedIn
15:44 - AI prompts for generating creative work ideas
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