Episode 129: Claire Granlund (Johnny Blood ADE Event)

Podcast Series

Roberto Ingram here and I am delighted to have back on the the podcast Claire Granlund - uniter, collaborator, content creator, curator and Dj. I've known Claire for Years now, and the journey has been nothing short of amazing. Now, the stars have aligned, and we're reuniting at the ADE Amsterdam music event for a special collaboration with Johnny Blood, the fashion-forward brand, led by the talented duo, Lizzy & Maaike. Claire's not just curating the Nocturnal Muse but her own creative platform Sisukas, I'm honored that she's invited me to spin some tunes alongside many other incredible talents.
JOHNNY BLOOD is a fashion brand with a poetic voice and a strong connection with club culture. It provides an ethically unisex collection to open-minded individuals, making them feel connected and unique. As its atelier is situated in the building of the renowned techno club De School its location couldn’t be a greater source of inspiration and connectedness with its audience. The building has plenty of creatives from photography, musicians, hair artists, ceramic artists to woodworkers that regularly organize collective events. The collectiveness really came to the surface during corona time when you could see all of them finding creative ways to help each other. In that time the founders of Johnny Blood also allowed me to set-up SISUKAS and organize dj streams in their space. SISUKAS was a safe haven for artists and a breath of air during the pandemic for DJs and upcoming talent. It was a place of inspiration, connecting people, and finding new talents. Many of the talents that I scouted during that time are now playing in the best underground clubs around the world (Berghain). Music has always influenced fashion as well as the other way around, think about Paradise Garage, Studio 54, Blitz in London as well as Woodstock in the 70s. In a way it’s also how my connection started with one of the founders of Johnny Blood; Lizzy was my booker when I started working as a model in 2009. Next to the fact that we got along, it was music that brought us together. We would run into each at illegal raves in Amsterdam when this was still happening at a large scale in the Netherlands. But it was also the time that the renowned Club 11 just closed down and when nightclub Trouw opened in a massive industrial building. This club did not only put Amsterdam on the map for the electronic underground scene worldwide, but also created a place for people to connect, make friends and network that are valuable to this day. To all great things comes an end, but luckily just like the follow-up of Club 11, the team behind Trouw opened up a new club De School. All the clubs are unique in their own way, but all of them have the perfect ingredients for open mindedness and curation of the best underground music. So now this is a closed loop and we want to take the opportunity to create something similar with the event for Johnny Blood in the building of De School, while bringing together Art, Music and Fashion. Claire Granlund.
Johnny Blood - Fashion Brand https://bit.ly/46zpxpx. Playlist https://bit.ly/3Q5vZPM
Claire Granlund
All-round creative - Soundcloud - Instagram - Linkedin
Nocturnal Muse - https://bit.ly/3rN3DQJ ADE Event
Decisive Series - Linketree - https://linktr.ee/Decisiveseries
Photos by Carlos Victimo - https://bit.ly/3rBfGkd
podcast host, created, curated, edited, mixed and mastered by Roberto Ingram