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Hook, Line and Sinker: Creating Compelling Live Shopping Experiences
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Join us for an energizing conversation about the power of live streaming and social commerce with Stephanie Garcia, live video strategist and founder of Light Camera Live. Stephanie shares her journey from digital agency veteran to live streaming consultant, and how becoming a mom inspired her to start using live video to showcase her skills and connect with potential clients.
We dive into best practices for creating compelling live shopping experiences, including tips on developing strong hooks to grab attention, importance of planning and run of show scripts, and leveraging visual, auditory and kinetic elements to maximize engagement. Stephanie emphasizes that it's not just about fancy gear but about creative gears in your mind to captivate audiences.
Key highlights include:
- How Stephanie went from using basic overlays for affiliate links to full video commerce production for brands.
- Ways for creators to monetize beyond selling products directly like offering production services.
- Why preparing run of show scripts is crucial even though live video feels off the cuff.
- Using camera movement, whispers, and voice modulation as auditory and kinetic hooks.
- Stephanie's recommendation for brands to start with a series of 4 live streams to build confidence and following.
With consumers craving authentic connection, live streaming offers a compelling way to blend entertainment and shopping. Stephanie emphasizes starting on social platforms like Instagram and TikTok where audiences are highly engaged.
We discuss the risks of relying on influencers without vetting their on-camera abilities. True creators with experience thriving on live platforms will drive the best results.
If you're looking to boost customer engagement through social commerce and video commerce, this episode is full of practical tips and inspiration. Learn how strategic live streaming can help brands turn browsers into buyers!
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.
Connect with Stephanie:
Facebook: https://www.facebook.com/heystephanieliu
Facebook Group: https://www.facebook.com/groups/smstrategist/
Instagram: https://instagram.com/heystephanielive
LinkedIn: https://www.linkedin.com/in/stephanie-liu
Twitter: https://www.twitter.com/heystephanie
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