Digital Marketing: Optimising the direct channel

Travel Market Life

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12M ago 20:41

MP3•Pagina principale dell'episodio

We’re joined by David Ohandjanian, CEO & Founder, Up Hotel Agency to look into hotel marketing and how to optimise direct bookings through the direct channel.

In conversation we look at

Changes in approach to direct bookings
Key to direct booking and marketing for the guest journey
Evolving roles of agencies and consultants
And how the website function has adapted to consumer expectation.

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Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/

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