25. Emotional Drivers, Stressors, Worries, and Fears In And Out of Work

WTF Did I Just Read? Tech Sales & Marketing Edition

In this episode of WTFDIJR, Chris and Dani are uncovering:

The need for authenticity and thoughtfulness in these professional engagements. A significant part of the conversation revolves around the emotional aspects of decision-making in security and tech industries, with Chris sharing insights from his experiences.

Key takeaways:

• Authenticity in Vendor-CISO Relationship: Dani and Chris stress the importance of genuine, respectful engagement between vendors and CISOs. They argue that authentic interactions are more likely to yield fruitful relationships and successful business outcomes.
• Understanding Your Audience: The episode emphasizes the value of researching and understanding the person you're contacting. This approach not only improves the quality of interactions but also demonstrates respect and consideration.
• Value of Human Connection: Central to the episode is the idea that humanizing business interactions is key to building meaningful and productive relationships in the tech industry. Dani and Chris underline that seeing each other as individuals, rather than just business prospects, can significantly enhance professional engagements.

Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/

Victim of a crappy marketing or sales message?

Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 [e-mail]. We will provide an alternative and better approach live on the show.