Episode 20: Rob Turner's Passion for Print Helped Sactown Magazine to Not Only Survive But Thrive.

Bite Sized Finance

Step into the world of print passion and perseverance with Rob Turner, Sactown Magazine's co-founder and publisher, as he recounts the enthralling saga of bringing a city magazine to life amidst the digital revolution. From an unexpected car accident catapulting his career to an ambitious return to his roots in Sacramento, Rob's story is one of unwavering vision, entrepreneurial spirit and a love for his home town. Our conversation charts his path from a UC Davis alum to a magazine owner, alongside his wife and business partner, Elyssa Lee. We explore the challenges of starting a print publication when the world is going digital, revealing the relentless drive that have defined Rob's personal and professional journey. We discuss the gritty reality of launching Sactown Magazine on the cusp of the Great Recession. It's a tale of initial triumphs quickly tempered by economic turmoil, yet marked by a resilience that saw the magazine emerge stronger and more connected to the Sacramento community than ever before. The story isn't just about surviving; it's about thriving against the odds, adapting content to stay relevant, and harnessing the power of local, quality storytelling to captivate and engage a city on the rise. Rob shares the tactical shifts in editorial direction and the serendipitous growth spurred by a competing publication's end. This chapter of Sactown's chronicle is a testament to adaptability, strategic opportunity, and the enduring allure of a magazine deeply committed to its city's narrative. This is an episode that celebrates the resilience of local journalism and the unique charm of city magazines in fostering community pride. To learn more about SACTOWN Magazine visit: https://www.sactownmag.com/ For more information on what we provide at Captrust visit www.captrust.com. You can contact me, Kelly Brothers, through the show at: [e-mail] To reach me at Captrust visit www.captrust.com/locations/sacramento-ca/