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Just Stop Talking

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Manage episode 411735706 series 1428215
Contenuto fornito da David C. Baker and Blair Enns, David C. Baker, and Blair Enns. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da David C. Baker and Blair Enns, David C. Baker, and Blair Enns o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

The fact that sales people tend to talk too much is nothing new, but Blair has observed in recent client work just how profound of an effect this pervasive problem has on sales outcomes.

Links

“How and When to Talk About Your Firm”

“Replacing Presentations With Conversations”

  continue reading

207 episodi

Artwork
iconCondividi
 
Manage episode 411735706 series 1428215
Contenuto fornito da David C. Baker and Blair Enns, David C. Baker, and Blair Enns. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da David C. Baker and Blair Enns, David C. Baker, and Blair Enns o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

The fact that sales people tend to talk too much is nothing new, but Blair has observed in recent client work just how profound of an effect this pervasive problem has on sales outcomes.

Links

“How and When to Talk About Your Firm”

“Replacing Presentations With Conversations”

  continue reading

207 episodi

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2Bobs—with David C. Baker and Blair Enns
2Bobs—with David C. Baker and Blair Enns podcast artwork
 
In Blair's experience, the most common reason a lead generation plan doesn’t get executed is it doesn’t recognize and leverage the strengths or motivations of the individuals executing. LINKS "The Best Lead Generation Plan" article by Blair Enns for WinWithoutPitching.com "The Rungs You Can Reach on the Ladder of Lead Generation" 2Bobs episode…
 
2
2Bobs—with David C. Baker and Blair Enns
2Bobs—with David C. Baker and Blair Enns podcast artwork
 
David describes the differences in what kind of people principals should hire during the early stage of their creative firm’s development when it’s all about “what we can afford,” the middle stage when it’s about “what we need,” and then the later days of an agency when it’s about “what we can learn.” LINKS “How Your Hiring Strategies Change” by David C. Baker for punctuation.com “The Problem of Standards” by David Maister…
 
2
2Bobs—with David C. Baker and Blair Enns
2Bobs—with David C. Baker and Blair Enns podcast artwork
 
Blair interviews David on his recent article about the idea that expertise does involve supplying answers, eventually, but mainly expertise is about asking the right questions, first, and then offering a few answers after the truth surfaces. Links “Expertise Is Mainly About Asking Great Questions” by David C. Baker on Punctuation.com…
 
2
2Bobs—with David C. Baker and Blair Enns
2Bobs—with David C. Baker and Blair Enns podcast artwork
 
Blair sees four common behaviors when business owners are looking to get deals moving in times of economic decline, stagnation, or uncertainty that end up doing long term harm to their positioning and pricing. LINKS "Four Ways to Commodify Your Offering" by Blair Enns on WinWithoutPitching.com "Phase Your Client Engagements" 2Bobs episode…
 
2
2Bobs—with David C. Baker and Blair Enns
2Bobs—with David C. Baker and Blair Enns podcast artwork
 
Every few years we’re told that we need to move on from using email newsletters as a part of our marketing platform. And David says that advice has always been wrong. Links David’s article on Punctuation.com (subscribe to his newsletter at the bottom of the page) “Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It” by Rand Fishkin…
 
2
2Bobs—with David C. Baker and Blair Enns
2Bobs—with David C. Baker and Blair Enns podcast artwork
 
Pricing is a prison cell of our own making. And it’s cultural. Blair has come up with a series of prompts as a creative exercise to help us all move into a realm of higher pricing. Links “Creating a Culture of Premium Pricing” by Blair Enns at WinWithoutPitching.com “Have we Hit Peak Strategy?” “Be the Client You Want to See in the World”…
 
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