352: 11 “Made You Look” Secrets to Get Emails Opened and Read
Manage episode 416425900 series 2831096
On this episode, we welcome copywriter Donnie Bryant to the show. Agora Financial has called Donnie “one of the best email copywriters in the world today.” He’s generated over $130 million in revenue for his clients, with email as the primary driver.
Donnie has written an incredible new book called Subject Line Science – 11 “Made You Look” Secrets to Get Emails Opened and Read, and we’ll be discussing it on the podcast.
Here are some topics we’ll cover:
- A subject line’s 3 jobs – and why most experts only talk about one of them.
- The critical psychological trigger you need 95% of the time for your subject line to even have a prayer
- 11 “Made You Look” principles learned from selling $100M+ in products and services
- The Human Attention Algorithm and how to use subject lines to prioritize your message in your subscriber’s mind.
- And much, much more!
The post 352: 11 “Made You Look” Secrets to Get Emails Opened and Read first appeared on Persuasion by the Pint.
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