))
How to build a content engine for Dark Social - with Chris Walker
Manage episode 423581943 series 3579554
Contenuto fornito da Erik Jacobson and Erik Jacobson from Hatch. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Erik Jacobson and Erik Jacobson from Hatch o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) and Erik Jacobson (CEO @ Hatch) share the playbook on how to build a content engine for Dark Social in 2024.
Here's what we covered:
- Chris’s content background
- Why organic social content is the #1 driver for effective marketing today
- How Dark Social works to build trust
- The content engine playbook
- Why a recurring live event is ideal
- How to get better at producing quality content
- Running an efficient content production process
- AI use cases in the content process
- How to pitch this strategy to your leadership team
- Creating your own podcast vs. podcast guesting
- Strategies to grow a podcast
__
Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.
To learn more, go to www.hatch.fm.
13 episodi
Condividi
