Authentic Marketing in Small Town Real Estate: Insights from Brittany Widrig

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In this engaging episode of Total Agent Access, Colin Breadner sits down with Brittany Widrig, a dynamic realtor based in Whitehorse, Yukon. Brittany shares her unique journey into the real estate industry and offers an inside look at the evolving perceptions of the field. She dives deep into her first year as a young agent, highlighting the challenges she faced and the innovative strategies she employed to overcome them.

Listeners will gain valuable insights into Brittany’s lead generation techniques, including the effective use of videos, open houses, and the lead generation platform Street Text. Brittany emphasizes the significant role of mentorship, the importance of scripting and phone calls, and the structured systems she has implemented to scale her team successfully.

The conversation also explores the critical role of authentic social media presence for real estate agents in small towns. Brittany and Colin discuss the best platforms for real estate marketing, the transformative power of personal development, and the benefits of maintaining a consistent morning routine. The episode wraps up with Brittany’s inspiring advice on persistence and the importance of continuously planting seeds for future success.

Tune in to discover practical tips and motivational insights that can help you thrive in the real estate industry, no matter where you are on your journey.
Links:
Instagram: @brittanywidrigrealestate
Street Text: streettext.com
Takeaways:
Takeaways
🔥The perception of real estate has shifted from simply selling houses to focusing on sales and marketing, building connections, and making dreams happen.
🔥Challenges for young agents include being taken seriously, building a brand, and gaining the trust of clients.
🔥Overcoming these challenges involves getting out there, learning from peers and mentors, and developing strong scripting and phone call skills.
🔥Effective lead generation strategies include using videos, hosting open houses, and utilizing lead generation platforms like Street Text.
🔥Building a successful team requires letting go of control, implementing systems, and leveraging technology like CRM platforms.
🔥Video marketing is a powerful tool for showcasing personality, building connections, and attracting clients.
🔥Showing up authentically on social media is important for real estate agents in small towns.
🔥Facebook Marketplace and Instagram are effective platforms for real estate marketing.
🔥Personal development and a morning routine can contribute to success in the real estate industry.
🔥Consistency and planting seeds through measurable activities are key to achieving goals.
🔥Don't give up and believe in yourself.