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Control Your Crowd With Podcast Interview Marketing: Part 1
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In this first installment of a three-part series, we hear from Interview Valet founder Tom Schwab and Operations Manager Jessica Morgan on the ways that podcast interview marketing allows you to command control of your audience, thereby controlling your lead generation pipeline with sales qualified leads.
This episode sets the stage for understanding how controlling the right elements in your interviews can drastically enhance your impact. Tom explains the importance of speaking directly to a tailored audience, ensuring that every word and message is strategically targeted to engage and convert. Together they explore methodologies for identifying your ideal client profiles, leveraging thorough market research, and making the most of podcast metrics to maximize engagement. By focusing on the audience that matters, Tom argues, you can transform passive listeners into active, engaged leads, setting the stage for the next episode on controlling conversions.
Timestamps From This Episode
[02:01] Identifying the right audience and the significance of targeting qualified buyers.
[06:55] Strategies for identifying the right audience through data and host relevance.
[12:06] Understanding the significance and impact of podcast metrics.
[18:06] How controlling your audience, controls your downline to conversions and conversations.
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