176: The Newsletter Profit System: Make Money Every Time You Publish

Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Hey there! Destini here, and today I want to get real with you about something I struggled with for a long time - my weekly newsletter. For years, I dreaded hitting that 'send' button.
I was following all the standard advice. Promote one piece of content, add a single call-to-action, nurture your audience. But let me tell you, it wasn't delivering results. I wasn't seeing any return on my investment, and I knew something had to change.

So, I put on my university marketing professor hat and dove into a 6-month research study. I wanted to uncover what those best-in-class email newsletter operators were doing that all of us in the creator niche hadn't mastered yet. And wow, did I learn some game-changing stuff!
I developed what I now call my "Newsletter Profit System," and it's completely transformed how I approach my weekly emails. Now, every time I hit publish, I'm actually making money - whether it's from my own digital products, affiliate income, sponsorships, or even attracting new coaching clients.
In this episode, I'm breaking it all down for you. I'll show you why that old-school newsletter advice falls short, and how diversifying your content can turn your newsletter into something your subscribers can't wait to open (and maybe even save in a special folder - yeah, that's the kind of feedback I'm getting now!).
So, if you're ready to stop dreading your newsletter and start profiting from it, you're in the right place!
Key Points:

• [00:00:56] The limitations of following standard newsletter advice
• [03:03] Insights from Destini's 6-month research study on successful newsletters
• [05:36] Why offering multiple pieces of content is crucial for engagement
• [07:48] Examples of diverse content to include in your newsletter
• [12:20] How to measure the success of your revamped newsletter strategy

Mentioned in this episode:

• Newsletter Profit Club: https://destinicopp.com/profit
• Creator's MBA Newsletter Examples: https://newsletter.destinicopp.com/profile
• HobbyScool Newsletter Examples: https://newsletter.hobbyscool.com/profile
• Podcast Show Notes: https://www.destinicopp.com/podcast/newsletter

Apply to work with me here: https://destinicopp.com/apply