Programmatic SEO w/ Zapier’s Former Lead SEO

Content and Conversation: Organic Growth Insights from Siege Media

Show Notes:

• 00:05: Welcome, Matt Bowers, SEO Consultant (Zapier and Zillow Alum)
• 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?
• 01:12: Do you believe there’s a minimum threshold of unique content that a programmatic page should have to be successful?
• 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?
• 20:04: Certain SERPs may not display programmatic page types. Do you think this reflects on the potential success of programmatic approaches?
• 22:44: What does an ideal programmatic deployment strategy look like?
• 26:34: What are the common mistakes in implementing programmatic?
• 34:04: How do you conduct keyword research for long-tail keywords, when keyword tools often show “no data” or “zero” for them?
• 38:14: What are your thoughts on using AI for those pages versus having a human in the loop?
• 44:30: Can you share any great examples of successful programmatic SEO?
• 45:39: Final tips, tricks, and insights from Matt Bowers
• 48:20: How to connect with Matt Bowers

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