Elevating Business Events: Insights on Live Entertainment with Sarah James of Live Nation

Production Value Matters: The Business Event Podcast

In this episode of Production Value Matters, host Matthew Byrne is joined by Sarah James, Director of Sales for Live Nation Special Events in Austin and San Antonio. Sarah, with her extensive background in the hospitality and events industry, offers a wealth of knowledge on incorporating live entertainment into business events.

Join them as they discuss:

• Sarah's journey from hotel catering to Live Nation events
• Trends in live entertainment for corporate events
• Strategies for aligning entertainment with event objectives
• Navigating the challenges of booking top-tier talent
• Measuring ROI for live entertainment at business events
• The future of live entertainment in the corporate world
  

Sarah James brings a unique perspective, having transitioned from the hotel industry to the world of live entertainment. She shares practical advice for event planners at all levels, from those just starting to work with local bands to those looking to book major acts for large-scale corporate events.

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Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/sarahjames1

Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events