Student Success Story: Cassie Belcher

Destroy The Hairdresser

In this episode, Cassie Belcher, a salon owner, sits down with hosts Cyd and David to discuss her journey in the hairdressing industry. She shares her experience working at a large salon in California and her decision to leave and start her own business after changes in ownership led to an unsatisfactory work environment.

Cassie highlights the importance of having a coach to navigate the challenges of transitioning from a hairdresser to a salon owner. With the guidance of her coach, Kate, Cassie was able to open her own salon, Sanctuary, in San Francisco within six months. She emphasizes the significance of taking risks and accepting impermanence in business decisions.

Cassie discusses the positive impact of implementing transparent and easy-to-understand business methods, particularly for Gen Z hairdressers, and the clients' favorable responses to her business model. She made the choice to go gratuity-free at her salon and received various reactions from her clients and staff.

Sanctuary provides a safe and inclusive space for both clients and staff, catering to the queer community and young professionals in San Francisco. Cassie plans to raise prices, reduce her workdays, and prioritize mentoring and coaching her team. She also shares her experience of nurturing a new member and encourages open communication with clients to ensure continuity of service.

The hosts commend Cassie's boldness and influence, expressing pride and admiration for her accomplishments. Cassie's story serves as an inspiration for aspiring salon owners, demonstrating that with the right mindset, guidance, and willingness to take risks, one can succeed in the hairdressing industry while creating a supportive and inclusive environment for both clients and staff.