Where + How to Use Testimonials You've Collected

Talk Copy to Me | Content + Copywriting Podcast

Are your testimonials gathering dust?
We've been talking about social proof in the last few episodes of Talk Copy to me, and if you've been following along, you likely collected social proof and you've organized it so you know exactly where to grab it when you're ready to use it.
And now? Now it's time to use those testimonials.
In this episode of Talk Copy to Me, I'm going to talk about how to use testimonials to build trust and credibility. You'll learn how to strategically place them on your website, use them on social media and in your emails, and ways to use testimonials that you may not have even considered before.
Whether you're a seasoned entrepreneur or just starting out, this episode provides valuable insights to help you use the testimonials you've collected as powerful marketing tools for your business.
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EPISODE 131.
Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-testimonials/
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Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:
https://erinollila.ck.page/3ee1bb13e9

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Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads, and LinkedIn.

Want to keep talking copy? Send me a text message!