))
B2C Lessons on How to Explode B2B Growth Partnerships
Manage episode 435842868 series 3526193
Contenuto fornito da Steven MacDonald. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Steven MacDonald o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
💡 Shaun Rowan-Popoff, SVP of Marketing at Green Dot Corporation , shares insights on bridging B2C lessons into the realm of B2B marketing to foster impactful growth partnerships. She delves into the significance of aligning with business partners’ goals, maintaining brand relevance, and elevating executives as thought leaders within their respective industries.💡
"B2B partnerships are important because there is the relevance of your brand that you want to continue to elevate, and the right partnerships can position and move your brand with a specific company to the next level." - Shaun Rowan-Popoff
Shaun Rowan-Popoff’s insights delve into how critical it is to cultivate strong B2B partnerships. She emphasizes that building these relationships can significantly boost brand relevance and drive long-term success. She also highlights the importance of aligning business strategies with a solid brand foundation, which is key to achieving sustainable growth.
Follow Shaun Rowan-Popoff on LinkedIn
Follow host Steve MacDonald on LinkedIn
125 episodi
Condividi
