279 Inside a Farm Marketing School Coaching Call with Alan Laird

My Digital Farmer Podcast

September 18, 2024

What if you could brainstorm your personal marketing strategy for a new enterprise in a 1:1 call with another farmer? Well, that's exactly what happens in today's podcast. You get to be a fly on the wall, listening in on my monthly Farm Marketing School Zoom call, that turned into a 1:1 coaching call with one of the members. This month, Allan Laird was in the hot seat, and he and I work out how to build up a clientele for his goat's milk soap line. This is a brand new enterprise for him and he wasn't sure how to get started. So we built out his short term game plan in under an hour, so he has clear marching orders. If you've ever wondered what should you be working on first, second, third -- this is an episode for you. You'll hear the familiar themes from this podcast showing up in this case study. It's also loaded with tons of little nuggets and ideas that you can surely apply to your farm enterprise.

By the way, I help farmers put these kinds of strategies together in Farm Marketing School. Join me inside my monthly membership this fall and winter as we decide what your strategy will look like, and then start buidiing the different parts of your machine so they all work together. Get your marketing machine DONE!

Podcast Guest: Who is Allan Laird?

Allan Laird returned to his farm roots after retiring from a 46-year career in public safety. Together with his wife, Sue, he now tends to 10 acres where they raise Highland cattle, various poultry, and maintain sustainable pasturelands. Committed to sustainable farming, they render fat by-products from their hogs into lard, which they use to craft goat milk soap. What began as a hobby for friends and family is now evolving into a promising business venture.

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

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Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

Join my CSA Academy Library -- this is my digital cooking resource library that I provide for my CSA members to help them learn how to become a better home chef and cook the CSA way. It includes a Beginner's Guide to CSA mini-course, Vegetable University (A to Z video tutorials for every veggie); Canning Club (canning videos); Exit Strategy videos; Instant Pot tutorial, and my Recipes and Resources pages (with weekly CSA box recipes and unboxing videos). Farmers can subscribe for a monthly fee to have access to these resources to help them support their own CSA members.

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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at [e-mail].

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