Being Choosable Without a USP with Belinda Weaver

Talk Copy to Me | Content + Copywriting Podcast

Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable.
Instead of obsessing over what makes you different from everyone else, learn how to showcase your passion, process, and personality to create meaningful connections with your ideal clients.

Belinda and I will explore some practical strategies for leveraging your existing qualities to become more appealing to your target audience. We'll discuss the myth of needing a perfect USP, share tips for introverts to stand out authentically, and offer insights on balancing professionalism with personality in your marketing.
Whether you're a small business owner, freelancer, or marketing professional yourself, this episode provides valuable advice on how to become the obvious choice for your ideal clients without the pressure of defining a unique selling proposition.

Key topics include:

• The concept of "choosability" and its importance in marketing
• Practical ways to showcase passion, process, and personality in your business
• How to create connection points with potential clients
• Strategies for quiet personalities to shine in their marketing
• Balancing professionalism with authentic personality

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EPISODE 135.
Read the show notes and view the full transcript here:
https://erinollila.com/being-choosable-unique-selling-proposition-usp/
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Learn more about our guest expert, Belinda Weaver
Belinda Weaver is a copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. She believes the whole point of being your own boss is to create a job that’s better than the one you left.

With 13 years in the business of writing, Belinda has courses, coaching and mentoring that builds skills and confidence so more writers can ditch hustle and burnout and enjoy the journey of their work.

An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)… Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd.

Find out your copy biz shortcut so you can focus on the actions that will accelerate your business growth. Then, reach out to Belinda on Instagram and LinkedIn.

Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram,

Want to keep talking copy? Send me a text message!