Showtime! LinkedIn Video Ads Best Practices

LinkedIn Ads Radio

✨ Dive into our latest exploration, where we uncover everything in the world of LinkedIn video ads! From strategic insights and technical tips for effectively leveraging video ads to creative video ad ideas to measurement and optimization, this episode is your go-to source for planning and strategically creating your LinkedIn video ads.

📝Special Episode Links:

• Video Ad on LinkedIn
• Best Practices for Video Ads
• Retargeting for LinkedIn Ads
• LinkedIn’s Dwell Time
• Descript: Video Editor
• Canva
• We are Hiring! Be part of Speedwork

🔑 Key Takeaways:

• Understand the strategic applications of LinkedIn video ads, which are ideal for product demonstrations and tutorials but less effective for driving traffic or leads.
• Learn the importance of technical specifications, like recommended video lengths and the impact of thumbnails and captions on viewer engagement.
• Explore the common video ad pitfalls, functionality, and user experience.

🕒 Timestamps:

1:01 - New Companies Tab in LinkedIn Campaign Manager

2:46 - Retarget by Conversions API Data

3:35 - Video Prioritization on LinkedIn

5:05 - When Does Video Ad Work Best

7:41 - Common Video Ad Pitfalls

10:29 - Top 3 Uses of Video Ad

14:43 - Technical Components of Video Ad on LinkedIn

15:58 - Pros and Cons of Video Ad on Mobile & Desktop

17:46 - Video Duration and File Size Limits

20:56 - Chargeable Clicks on Video Ad

21:54 - Personalized the Video Ad with a Thumbnail & Captions

24:16 - Functionality of Video Ad: Mobile Viewing Experience & Video Looping

25:56 - Creative Strategy on Video Ad

27:27 - Great Video Ad Ideas

29:20 - Video Editor for Non-Video Editor

30:00 - Measurement Analysis and Optimization

32:43 - Episode Recap

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🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 Linkedin: https://t2m.io/LAR-LinkedIn

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