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The New 4Ps of Marketing: Process
Manage episode 447533269 series 2864318
Contenuto fornito da Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the evolution of the Four Ps of marketing—Product, Price, Place, and Promotion—originally established before the digital age. Isn't it high time we adapt these principles to modern marketing challenges? In this third episode of a four part series, we move to the next New 4 Ps with 'Process.' Our processes must be customer-centric, fostering a culture in shaping these processes with a deep understanding and empathy for our customers. Processes should balance consistency and adaptability with the goal of delivering exceptional customer experiences.
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