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What’s Next for SSPs: Technology, Sustainability, and Privacy
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Manage episode 454789790 series 3490185
In this episode of The PubWay podcast, Mike Villalobos speaks with Jessica Breslav, Chief Customer Officer at Index Exchange, about the evolution of Supply-Side Platforms (SSPs) in the AdTech ecosystem. They discuss the critical role of automation, the importance of value creation for publishers, and the challenges posed by privacy regulations. Jessica shares insights on sustainability initiatives within the industry and offers predictions for the future of ad tech, emphasizing the need for innovation and collaboration.
18 episodi
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 10, 2024 13:08 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 454789790 series 3490185
In this episode of The PubWay podcast, Mike Villalobos speaks with Jessica Breslav, Chief Customer Officer at Index Exchange, about the evolution of Supply-Side Platforms (SSPs) in the AdTech ecosystem. They discuss the critical role of automation, the importance of value creation for publishers, and the challenges posed by privacy regulations. Jessica shares insights on sustainability initiatives within the industry and offers predictions for the future of ad tech, emphasizing the need for innovation and collaboration.
18 episodi
Tutti gli episodi
×1 Ep. 12: The Impact of Vertical Video on Consumer Behavior, with Nii A. Ahene, Chief Strategy Officer at Tinuiti 29:12
1 Ep. 10: Redefining Consumer Privacy and Premium Content, with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson 44:10
1 Ep. 4: How AI Is Changing Strategies to Enhance Our Yield Efficiencies And Outcomes with Robert Applegate, Tubi 29:13
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