098: Do’s and Don’ts of Pitching an Influencer

The Heart Of Marketing

This is probably the shortest headline we've ever written for a Heart of Marketing episode, and rightly so, we're talking about making the pitch, the ask, the sell, the cold call, and whatever else you'd like to say about some kind of sales. Everyone sells every day; from the elementary school kid selling magazines and sorority fundraising for a cause-related campaign to the employee wannabe trying to get a foot in the door. Is your pitch perfect? Probably not, and that's why this episode should give you some tips on: 1. Personalization 2. Research beforehand 3. How to write the pitch 4. Whether a deck is in order 5. Using email -- how about the subject line? 6. Cold calling -- what do you say first? Well, you get the drift, and we often forget that being short, concise, simple, and appreciative are some of the ways to make the best pitch perfect. At the end, there's a final thing you have to do and that's to 'say thanks.'