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How to Change the World, Actually
Manage episode 184720325 series 1525232
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Save the planet or recycle? Make someone happy or make someone smile? Stick it to the man or change policy? What is more effective: big, lofty goals or concrete, actionable ones? In this episode of 7 Minutes in Heaven with a Scientist, we talk to Dr. Melanie Rudd, marketing scholar, about the power of concrete goals and calls to action in making people happy and driving social change. Featured Scientist: Dr. Melanie Rudd, marketing scholar at the University of Houston. The show was produced by Lauren Griffin, Annie Neimand and Brandon Telg. For more information, email: frankresearchteam@gmail.com Or, visit: frank.jou.ufl.edu
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