Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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Contenuto fornito da BBH Labs: A podcast about marketing and Bartle Bogle Hegarty. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da BBH Labs: A podcast about marketing and Bartle Bogle Hegarty o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Is Voice Bad for Brands?
Manage episode 200815592 series 2088348
Contenuto fornito da BBH Labs: A podcast about marketing and Bartle Bogle Hegarty. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da BBH Labs: A podcast about marketing and Bartle Bogle Hegarty o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
‘Voice’ is this year’s most hyped technology and a fresh front in the clash of the tech titans. But is the rise of the ‘virtual assistants’ an exciting new dawn for brands or a terminal threat? IN THIS EPISODE ? From 1' 30: Henry Cooke, Head of Voice for BBC R&D - Interaction and interface design for Voice - Use cases and the BBC’s Voice interactive radio drama ‘The Inspection Chamber’ - Feeling out the creative space - What brands can learn about Voice from the BBC - How a brand talks and the sound of a BBC station - Design and branding problems with Voice - Discoverability and attribution on Virtual Assistants - The Voice hype bubble and the narrowing gap between hype and promise - The BBC’s role on Virtual Assistants and flying the flag for audiences - The Cambrian explosion of new tech From 10' 10: Marcel Kornblum, Head of Creative Tech at BBH London - Reaching the human threshold in voice recognition - What the data says about uptake and usage of virtual assistants - The opportunities and dangers for brands from virtual assistants - The problems for brands of consumers shopping by Voice - The existential threat to brands from Amazon/Alexa - Is your virtual assistant listening to you? - The creepy thing about contextual data - Google’s failed experiment in Voice advertising - Telling your virtual assistant you love it - The space for branded content, branded entertainment and branded utility - The PR value of new tech - How brands should develop for Voice From 17' 30: Sarah Watson, BBH Global Chief Strategy Officer - Literally giving brands a voice - What creative agencies can bring to the party - The new era of AI marketing - How brands can filter the hype from the reality around Voice - Changing consumer behaviour through voice control - The pitfalls of Voice for brands - Paring back your creative and avoiding making digital landfill - The skills of the new age marketer From 23' 40: Renowned futurist Brian David Johnson, Professor of Practice at Arizona State University - Effects-based modelling: what it is and how to use it - Science fiction prototyping and how brands can use storytelling to change the future - Being more human with our devices - Defining the AI for your brand - Towards an age of sentient tools and relationship-based interactions with our tech - Why tech disruption will always be with us in marketing - Why we shouldn’t be worried about the rise of tech - How brands can innovate for new technology: if you can imagine it, you can build it - Adam Steltzner and how to land a rover on Mars - Being the hovercraft person - Writing ‘Wizards and Robots’ with Will.i.am - Empowering young minds
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5 episodi
Manage episode 200815592 series 2088348
Contenuto fornito da BBH Labs: A podcast about marketing and Bartle Bogle Hegarty. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da BBH Labs: A podcast about marketing and Bartle Bogle Hegarty o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
‘Voice’ is this year’s most hyped technology and a fresh front in the clash of the tech titans. But is the rise of the ‘virtual assistants’ an exciting new dawn for brands or a terminal threat? IN THIS EPISODE ? From 1' 30: Henry Cooke, Head of Voice for BBC R&D - Interaction and interface design for Voice - Use cases and the BBC’s Voice interactive radio drama ‘The Inspection Chamber’ - Feeling out the creative space - What brands can learn about Voice from the BBC - How a brand talks and the sound of a BBC station - Design and branding problems with Voice - Discoverability and attribution on Virtual Assistants - The Voice hype bubble and the narrowing gap between hype and promise - The BBC’s role on Virtual Assistants and flying the flag for audiences - The Cambrian explosion of new tech From 10' 10: Marcel Kornblum, Head of Creative Tech at BBH London - Reaching the human threshold in voice recognition - What the data says about uptake and usage of virtual assistants - The opportunities and dangers for brands from virtual assistants - The problems for brands of consumers shopping by Voice - The existential threat to brands from Amazon/Alexa - Is your virtual assistant listening to you? - The creepy thing about contextual data - Google’s failed experiment in Voice advertising - Telling your virtual assistant you love it - The space for branded content, branded entertainment and branded utility - The PR value of new tech - How brands should develop for Voice From 17' 30: Sarah Watson, BBH Global Chief Strategy Officer - Literally giving brands a voice - What creative agencies can bring to the party - The new era of AI marketing - How brands can filter the hype from the reality around Voice - Changing consumer behaviour through voice control - The pitfalls of Voice for brands - Paring back your creative and avoiding making digital landfill - The skills of the new age marketer From 23' 40: Renowned futurist Brian David Johnson, Professor of Practice at Arizona State University - Effects-based modelling: what it is and how to use it - Science fiction prototyping and how brands can use storytelling to change the future - Being more human with our devices - Defining the AI for your brand - Towards an age of sentient tools and relationship-based interactions with our tech - Why tech disruption will always be with us in marketing - Why we shouldn’t be worried about the rise of tech - How brands can innovate for new technology: if you can imagine it, you can build it - Adam Steltzner and how to land a rover on Mars - Being the hovercraft person - Writing ‘Wizards and Robots’ with Will.i.am - Empowering young minds
…
continue reading
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