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In the Wrap Game, life is crazy. Fast cars, stickers, and crazy beards run rampant. We talk about running businesses, doing cool stuff, and not giving in to stress. Kyle owns WrapAbility and runs it with Joey as his right-hand man. Joey owns Wild J's Fishing Adventures and is fishing when not playing with stickers. Stickers and fish. Sounds like fun and games, huh? Well... sometimes.
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Customers are often thrown back when finding out the cost of a wrap for their personal vehicle. We lovingly call this "Sticker Shock". Sometimes, they wish to attempt to try to wrap their vehicle themselves in order to save some money... So we help point them in the right direction for their greatest chance at success.…
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Building a brand is tough. It takes time and lots and lots of great content pushed consistently through multiple platforms (like this podcast). Here I chat about some of the strategies I use to maintain a strong community with deep organic reach for WrapAbility. Car wraps are very visual, which helps a lot. But if you don't create the visuals, it w…
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To start things off, I dive DEEP into the failures of my first year in business. Running WrapAbility has been full of issues which have nearly crippled me along the way. Everything from material failures to hiring and firing to almost closing the doors for good... It has been quite a ride.
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