I migliori Trademark Law podcast (2024)

1
Trademark Essentials: Protecting Your Brand with Vincent LoTempio 19:38

12d ago19:38

19:38

In this episode of "Guardians of Innovation," host Matt Sky speaks with trademark expert Vincent Lotempio about the essential steps individuals and businesses must take before pursuing trademark registration. Vincent emphasizes the importance of conducting thorough searches to ensure that a proposed trademark is distinctive and not already used by …

1
Patent Essentials: Navigating the Patenting Process with Vincent LoTempio 22:08

2M ago22:08

22:08

In this episode of Guardians of Innovation, Vincent Lotempio shares crucial insights into the common pitfalls new inventors and entrepreneurs face when navigating the patent process. He emphasizes the importance of keeping inventions confidential and taking proactive steps to secure intellectual property before disclosing ideas. Vincent likens the …

1
Why You’re the Expert: Vincent LoTempio's Journey in IP Law 22:41

2M ago22:41

22:41

Vincent Lotempio, a patent and trademark attorney, shares his unique journey to specializing in intellectual property law from a finance and criminal law background. He discusses the challenges and rewards of managing corporate patent and trademark portfolios, highlighting the importance of helping inventors and entrepreneurs secure and profit from…

1
Autumn’s manifesto: why legal matters for your business (S5E171) 33:46

4y ago33:46

33:46

If you listen to just one episode of the Legal Road Map® podcast, let this be it. In the final episode - at least for the foreseeable future - Autumn shares takeaways from the past 5 years of running her own law firm, what all online business owners need to know about legal protection to build a sustainable, profitable business, and more. In this e…

1
Behind the scenes: 5 day list building challenge (S5E170) 28:29

4y ago28:29

28:29

We love helping our clients get their legal house in order, but sometimes when we introduce a new service, contract template, or marketing initiative at the AWB Firm, we have to be our own lawyers, too! We recently hosted our very first 5 day list building challenge that brought up some questions around our terms and conditions, protecting a potent…

1
How to build your email list legally (S5E169) 30:12

4y ago30:12

30:12

If you’ve been in business for any amount of time, you’ve probably heard about (or seen firsthand) the value in building your email list. No matter how large a following you may build on a social media platform, that following isn’t owned by you - it’s owned by the platform, and they can change who sees your content on a dime. But an email list? Th…

1
Planning for 2021 financial success with Stephanie Skryzowski (S5E168) 32:15

4y ago32:15

32:15

Finances and legal are like four-letter words for most entrepreneurs. You know you need to have a grasp on them to run a successful business, but the amount of things you don’t know about finances and legal makes you want to bury your head in the sand. In this episode, I brought on CFO consultant and founder of 100 Degrees Consulting, Stephanie Skr…

1
Don’t forget this in your 2021 budget! (S5E167) 37:32

4y ago37:32

37:32

Planning for next year is in full swing. You may be planning new products or services, epic launches, new training series, and more. And you’re probably also working on your budget with line items all geared toward helping you facilitate those rollouts. While most people forget to add legal into the budgeting equation at all, the good news is that …

1
The TOP 4 reasons to start your 2021 legal plan NOW (S5E166) 25:31

4y ago25:31

25:31

We’re here… finally. Down to the final weeks of 2020 and there’s no better time to start creating your business’s legal plan for next year. If you’ve got your sights set on building a successful business, creating a legacy, launching a new product or service, or simply maintaining your current side hustle, this episode is for you. In this episode, …

1
DON’T launch before you do this one thing (S5E165) 31:36

4y ago31:36

31:36

Preparing to launch or run a year-end (I see you coming Black Friday / Cyber Monday) promotion involves a lot of moving parts. It can be easy for things that may seem less important to fall through the cracks, but tightening up your contracts shouldn’t be one of them. Learn what you need to know about getting your contracts in shape before your lau…

1
You can’t say that! Use testimonials the right way (S5E164) 34:54

4y ago34:54

34:54

Testimonials, endorsements, and more. Whatever form it takes, you know that being able to share your customers’ success from purchasing your product or online course is one of the most powerful ways to drive sales, especially during year-end promotions. But the Federal Trade Commission (FTC) actually has quite a few guidelines about how your custom…

1
BYE 2020: preparing your year-end promotions (S5E163) 26:18

4y ago26:18

26:18

Most everyone I know will not shed one single tear when it’s time to bid 2020 farewell. We’re all ready for a new year and a new start after everything that’s been thrown at us this year. But there’s still plenty of opportunity to run a successful year-end promotion in your business. Going through a launch, running a challenge, or doing a Black Fri…

1
Adventures in new business with photographer Layra Marte (S5E162) 36:17

4y ago36:17

36:17

Navigating the world of LLCs, bookkeepers, and legal can be tough when you’re new to the business world. But doing it in the middle of Covid? That’s a lesson in patience and perseverance! Boudoir and personal branding photographer Layra Marte shares how she navigates the world of online business and in-person connections to grow her photography bus…

1
Picture perfect legal for your photography business (S5E161) 31:07

4y ago31:07

31:07

It seems there are more ways than ever to grow a thriving photography business. Mini-sessions, branding photography, wedding and events, to name just a few. But each of these revenue streams presents its own unique set of considerations to make sure you and your photography business are protected legally. While the barrier of entry to the photograp…

1
Consistent 5-figure months with course creator Jacques Hopkins (S5E160) 37:55

4y ago37:55

37:55

There’s an online course for just about everything these days. And for good reason. More people are learning online than ever, and online courses can be wildly profitable if you play your cards right. Jacques Hopkins is a bit of an anomaly in the online course world because he took a subject he’d never taught before (piano) and turned it into an ex…

1
How to safeguard your online course (S5E159) 25:57

4y ago25:57

25:57

Online courses are quickly becoming one of the most popular points of entry to the online world. They can cover nearly any topic and the online format makes them accessible to a broader audience. Online courses can be a lot of work to put together with many moving parts ranging from copywriting to video editing, which is all the more reason you wan…

1
Diversifying revenue in your web design business with Shannon Mattern (S5E158) 37:42

4y ago37:42

37:42

If you’re a service provider -- like a web designer or copywriter -- you might feel like you’re tethered to a single revenue stream: designing websites or writing copy. But the online world now offers more opportunity than ever to diversify your revenue streams. A mix of affiliate marketing, memberships, and online education can all be perfect comp…

1
How to avoid 99% of legal issues in your web design business (S5E157) 32:46

4y ago32:46

32:46

Web design is one of the most collaborative creative service relationships we see at the AWB Firm. Because of this unique relationship, it can be especially easy to find yourself dealing with things like scope creep and delays caused by your client. The best way to avoid these issues altogether is… you guessed it… to use a rock solid client contrac…

1
Growing your membership site with Britt Seva (S5E156) 35:20

4y ago35:20

35:20

Losing sleep worrying over your business is no fun. But Britt Seva, founder of Thrivers Society, found herself in that exact situation before she decided to take care of the legal blindspots in her business. Learn how Britt has built an extremely successful membership business model by starting small and growing smart. In this episode, we’ll cover:…

1
What’s the real cost of your membership site? (S5E155) 38:02

4y ago38:02

38:02

Membership sites and online communities are some of the most popular business models in the online world. They allow your business (and consistent revenue) to grow quickly and reach more people without necessarily adding more work to your plate. But to anyone who’s ever seen a discussion around social issues turn ugly, or found your own resources p…

1
Designing your business with interior designer Kendall Simmons (S5E154) 44:31

4y ago44:31

44:31

Interior design can transform the dullest of spaces in your home into an inspiring retreat. But there’s a lot more to a gorgeous design concept than meets the eye. Managing client expectations, coordinating countless vendors, and even a little marriage counseling from time to time. A designer’s work is complex and requires a lot of focus on process…

1
How your interior design business can cost you BIG (S5E153) 38:29

4y ago38:29

38:29

To an outsider, interior design or decorating can seem like a fun and easy gig. You pick paint colors, recommend a few pieces of furniture, top your vision off with a few accessories. Done! But actually, interior design and decorator contracts are some of the more complex contracts we work on at the AWB Firm, with moving parts like who’s responsibl…

1
Scaling in copywriting with Ashlyn Carter (S5E152) 41:23

4+ y ago41:23

41:23

Copywriting can be intimidating to a lot of online business owners. It seems like an elusive yet necessary skill to running your business successfully and increasing sales. But copywriting genius Ashlyn Carter joined us in this episode to give a behind-the-scenes peek at what starting and growing her agency/curriculum-based business looks like, inc…

1
Can your words get you sued? (Copywriters - must listen!) (S5E151) 31:47

4+ y ago31:47

31:47

The words you write help business owners sell their products or services like hotcakes. Word of mouth is starting to do its thing and you’ve got a waitlist of people dying to have you write copy for their emails, sales page, or website. So how do you make sure you grow your copywriting business legally? Do you really need to form an LLC or get busi…

1
Disrupting ecommerce with Vivian Kaye (S5E150) 48:22

4+ y ago48:22

48:22

Ecommerce can be intimidating to a lot of entrepreneurs, because they have misconceptions about needing tons of startup capital or product to get started (myself included!). But ecommerce business owner and business coach Vivian Kaye has debunked all those myths on her way to 7 figures. In this episode, in addition to a lot of inspiration and laugh…

1
Is your online store legal? (S5E149) 28:36

4+ y ago28:36

28:36

Ecommerce is booming, with more brick-and-mortar stores taking their products online. And while there are tons of online store platforms that make the transition to online selling easier than ever, there are many pitfalls to not setting up your ecommerce store legally that you might never see coming. Get our best legal tips for ecommerce businesses…

1
Preparing for Brené Brown with Braid Creative (S5E148) 1:00:55

4+ y ago1:00:55

1:00:55

Signature offers, growing a team, landing big clients, proprietary methods, taking care of legal, and more. This interview with Kathleen Shannon and Tara Street of Braid Creative will give you a behind-the-scenes peek into growing a successful graphic design and branding agency, and how a contract helped them feel confident enough to stick to their…

1
Stop losing sleep over your graphic design or branding business (S5E147) 30:29

4+ y ago30:29

30:29

You obviously have your logo design skills nailed down (hello, graphic designer!) and word of mouth about your gorgeous branding packages is starting to spread. You’re ready to make things business-official. But what about legal for your new graphic design or branding business? What do you even need to tackle and when? What are the things that coul…

1
Your contracts WON’T WORK without this one simple thing (S5E146) 20:15

4+ y ago20:15

20:15

The only thing worse than not protecting your business at all is putting legal protections in place -- but not following through so that they’re actually effective. You probably know by now that I think contracts are the simplest, best way to protect your online business. But if you don’t get them signed, they won’t do you any good if you run into …

1
The quickest way to lose your house because of your business (S5E145) 34:08

4+ y ago34:08

34:08

As much as we don’t want to think about things going wrong in our business, calculating risk is part of being a responsible business owner. So how can you set up your business when you’re just getting started to make sure your personal home, car, bank accounts, and other assets are protected if something happens later? What role does insurance play…

1
The BIG costs of building your team the wrong way (S5E144) 29:03

4+ y ago29:03

29:03

For many business owners, arriving at the point of needing to hire someone because you have more work than you can handle is an absolute dream come true. But loose hiring practices can lead you to make some extremely costly mistakes -- like hiring an independent contractor who really should be classified as an employee, or not using a contract to m…

1
Being anti-racist in your business with Erica Courdae (S5E143) 59:22

4+ y ago59:22

59:22

The online space is its own unique ecosystem - no other industry does things quite the way we do them here. And never has that been more evident than over the last weeks and days as we have seen the outcry about the death of George Floyd unfold and the subsequent flood of activity calling out racism and police brutality (and each other) in online f…

1
Are you ready to scale? with Lisa Princic (S5E142) 44:05

4+ y ago44:05

44:05

You’ve started your business, created your products, and maybe even made a few sales. Think you’re ready to scale? Not so fast… Messaging and marketing expert Lisa Princic joins the podcast to talk about the importance of nailing down value proposition BEFORE you scale, the most common marketing mistakes she sees businesses make, and more. In this …

1
I can just use this picture from Google, right? (S5E141) 27:16

4+ y ago27:16

27:16

Building a beautiful website and creating compelling content takes time and resources (financial or otherwise). And when you’re just getting started, you may be short on both. It’s tempting to just “borrow” a bit here and there and hope no one notices. But the consequences can be severe… not to mention potentially devastating to your business. So w…

1
Taking your business online (part 2) (S5E140) 30:02

4+ y ago30:02

30:02

You’ve made the plans to take your business online, and decided on the basics we covered in part 1 of this series. Now what? Part of the beauty of starting an online business is that you can get up and running quickly, but there are still a few more things you need to tackle before you open your virtual doors. In this episode, we’ll cover: How the …

1
Taking your business online (part 1) (S5E139) 32:27

4+ y ago32:27

32:27

From retail to restaurants, businesses in every industry are flocking to the online space. Navigating the ins and outs of online business can add another layer of unclear rules and laws to sift through as you set up your business. So, how do you know where to begin? In this episode, we’ll cover: How to choose the right model for your online busines…

1
Every business owner must do THIS before your first $5k (S5E138) 32:31

4+ y ago32:31

32:31

When you’re just starting out, it’s easy to let legal fall to the bottom of the priority pile. It can be much more exciting to work on your branding or website, or work up some new product ideas. But if you skip a few basic protections now, it could lead to big problems later. In this episode, I walk through the three actions I think every business…

1
You wish your bookkeeper would tell you this - with Danielle Hayden (S5E137) 40:01

4+ y ago40:01

40:01

Financials can either be exciting or depressing, depending on how your business is doing. But no matter how you feel about them, reviewing and understanding your business’s numbers is critical to growing a successful, sustainable business. Danielle Hayden with Kickstart Accounting and The Profit Planner shares her tips for making bookkeeping more m…

1
Four ways to legally protect your business NOW (S5E136) 32:50

4+ y ago32:50

32:50

Hiring a lawyer for one-on-one help to protect your business probably seems like an impossible goal for a lot of business owners I know, especially in the midst of a pandemic. But did you know there are steps you can take on your own that will have you worrying less about things like refund requests, scope creep, and clients stealing your content, …

1
Mike Michalowicz wants you to fix THIS next in your business (S5E135) 39:19

4+ y ago39:19

39:19

The new AWB Firm website got a facelift recently - if you’ve discovered that your contract isn’t quite doing what you need it to (i.e., protecting you and your business), check out our new contract template shop at www.awbfirm.com. All templates and bundles are 40% off through April 30. No code needed. If you know your way around the business secti…

1
You won’t believe how these 7-figure rockstars run their courses (S5E134) 27:16

4+ y ago27:16

27:16

Looking up to some of the most successful people in your industry can either motivate you or make you feel like you’ll never get there. But one of the best ways to find success in your own business is by learning from those who are a few, or even many, steps ahead of you. Autumn is dishing on some of the simple ways her 7-figure + online course roc…

1
Need cash? COVID episode - financial relief for small businesses (S5E133) 48:36

4+ y ago48:36

48:36

This episode was recorded April 1, 2020. If you’re a small business owner, you may feel like you’ve been dealing with the effects of the COVID-19 pandemic for months already. You may have had to lay off employees, temporarily close your business, and more. Times are leaner and cash is oxygen for your business. So what do you do when it comes time t…

1
What Amy Porterfield wishes she’d done sooner in her business (S5E132) 42:52

4+ y ago42:52

42:52

When it comes to online marketing, there’s one name that stands above them all: Amy Porterfield. She worked with some of the biggest names in the business before striking out on her own and growing into a multimillion dollar online course business, now supported by a team of 15. Amy is a client and friend of the AWB Firm, and in Autumn’s interview …

1
Special: Covid-19 + your business (S5E131) 32:25

4+ y ago32:25

32:25

This episode was recorded on March 17, 2020. Find all of our Coronavirus resources here: www.awbfirm.com/covid19 There’s no denying it, we’re all in the same uncharted waters as the global Coronavirus (Covid-19) pandemic touches each and every one of us. Everyone is asking new questions and thinking through new scenarios, especially when it comes t…

1
You’ll NEVER launch your online course without this one thing (S5E130) 31:58

4+ y ago31:58

31:58

When you’re already running a business, carving out the time to actually work on your online course can seem utterly impossible. Your clients always come first, so how do you balance continuing to provide them with the stellar service you’re known for, and make time to draft your course outline, record your modules, write copy for your student work…

1
Is your online course draining your business, or a profit generator? (S5E129) 27:45

4+ y ago27:45

27:45

Putting together an online course is a huge undertaking. There are so many moving parts - writing copy, sourcing or creating images/video, making sure your tech is working, marketing + sales, and more. I’m tired just thinking about it! If you’re not careful, all of those pieces can take you away from the parts of your business that are making you m…

1
Is your business course-ready? (S5E128) 23:42

4+ y ago23:42

23:42

It seems like everyone is adding a digital course to their arsenal of offerings these days. With tools like plug-and-play platforms and even courses on how to create your course, it’s easier than ever to start earning serious income from these popular products. But what about the legal side of digital courses? In the rush to get your course up and …

1
Jasmine Star was SO embarrassed to tell me this (S5E127) 41:41

4+ y ago41:41

41:41

Growing your Instagram following can be tricky business. If you’ve ever struggled with your IG account, you know my guest is an expert on the platform: Jasmine Star! Jasmine is a law school dropout, turned photographer, turned business strategist, who has transitioned from offering 1:1 services, to digital courses, to now a membership model to help…

1
How FB groups can be BIG trouble (S5E126) 31:10

4+ y ago31:10

31:10

If you’ve been paying attention to Facebook over the last couple of years, you’ll know that FB is making a big push for users to engage in groups. So, not surprisingly, FB groups have been popping up everywhere, whether they’re free and open to anyone, or private and part of a paid membership or online course. But what happens if someone’s behavior…

1
Avoid losing your FB ads account (S5E125) 19:39

5y ago19:39

19:39

If you rely on Facebook or Instagram ads to make sales in your business, losing your ads account is probably one of your biggest nightmares. A shut-down account could cripple your next launch and have a serious effect on your bottom line. I’m sharing juicy stories from online business owners who have dealt with this super frustrating situation, and…

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