The past few months has been eye opening for me in terms of proposal writing and what makes a good Business Proposal. I started writing Business Proposal for friends as a means of sharpening my writing skills and earning extra income. I’ve been hooked ever since. I have now transitioned to working for various business clients by helping them write …

3 Reasons Why You Should Start a Business Today

How I Gain Time by Using Less of My Smartphone Music Courtesy: Squares

Many many years ago human beings used to form close tribes and communities as a way to bond, survive harsh conditions and to fight off predators and invasions from other tribes. Fast forward hundreds of years later and tribes continue to a be a big part of human existence and experiences and bonds. People in the same tribe share experiences, joy so…

Every beginner entrepreneur has worries, some of which are warranted others's are not. This articles looks at the top three unwarranted worries of every beginner entrepreneur Obsession with Branding Entrepreneurs often obsess over branding, Logo, marketing strategy etc in the beginning of the business. Building a decent brand imagery and perception…

One thing I’ve been battling with ever since I made a conscious effort to pay attention to my levels of productivity, discipline and focus is how to get back unto my grind after an interruption. In this case an interruption means the slightest inconvenience that messes with my workflow. For example going for lunch, a phone call, a quick meeting etc…

My blog post on Monday talked about the important 5-year rule that recurred in the various articles about what it takes to be successful which your small business. The theory states that, it takes a minimum of 5-years to be successful. Within that time frame the business idea had been further developed to the level where you have a true sense of ho…

The goal of this website is to help you as an entrepreneurs, consultants and small business owner to succeed. Especially in your Marketing, Public Relations and Customer Development. As digital media growth and we continue to have access to a world that is more connected than ever, it is important to acquire certain basic Marketing skills that will…

Ever since Seth Godin popularized the term permission marketing, its been one of my favourite strategy to use in terms of building my personal brand and helping my clients brand grow and develop. Yes we know Marketing is about promotion and hyping but it has to be helpful. In its helpfulness its impact is fully felt in many ways. Imagine 2 brands e…

Over the past few months, I’ve read many blogs post, articles and books about small businesses and how they become successful. I've also been reading about the concept of "solopreneurship" and the time frame to be a successful solopreneur or a consultant. In most instances the time frame that appear to be continually persistent in the articles and …

There’s a close link between success and discipline which has been a point of fascination for me. Why does it take self discipline to be successful? Why can’t we do whatever we want and just hope success comes our way? Why are there so many articles on the internet talking about why we need discipline and self mastery to be successful and why we sh…

Money is evil The love of money is the root of evil. You’re passing through this world. Your reward is in the afterlife. If you do not de-link all these assumptions from your head, it will be hard for you to allow yourself to make money. This might seem trivial but its an important part of the success process. Adages like “Money doesn’t grow on tre…

Good Marketing is Good Entertainment Highlights of all my social media feed has to do with entertainment. On twitter the tweets that have the highest retweets and likes have some semblance of entertainment Likewise Facebook and Instagram Offering featuring reality TV, Music, the Kardashians latest family drama etc. People are looking for entertainm…

Ditch the analytics and focus on creation Entrepreneurs reach out to me frustrated. Why are they frustrated? They’ve been doing social media marketing for a month or 2 and they’re not gaining any results, what it is they’re doing wrong? How come they’re not successful? I take a quick scan through their content and it becomes obvious. No storytellin…

Apple is a beloved and respected global brand. One of the outstanding Marketing and Public Relations tools for the brand are their their live events. Steve Jobs before his demise comes on stage and introduces global audiences to Apples’ latest products and service offering. Speaking with conviction and passion and how Apple is changing the world of…

Anytime I have been consistent and persistent in my goals, success has come to me. Although this seem like a straight forward habit to have, it comes with its trials. Because we all look at people who have achieved it and assume its an easy walk to the top. Now I dwell on consistency and persistency because they are 2 key outlooks needed for succes…

For many years I was part of the crowd, writing New Years resolutions and looking for big moments where I could take a big initiative and everything will be better. The number of times I’ve failed at achieving my new years resolutions are uncountable. I even wrote a post about it on Medium. After taking a step back and doing an assessment of my res…

Building a brand in this day and age is easy and difficult at the same time. Its easy because one can have a well thought out and put out social media presence in a matter of minutes replete with what they do and have to offer. The harder bits is the shouting match that social media has become and the fact that your account is a single profile in a…

Digital and social media has presented an avenue where every entrepreneur is essentially a content creator in their own right. Often, it appears as entrepreneurs we’re always looking for validation on digital channels and we measure our worth in metrics such as “Likes”, “Comments”, “Reaction” etc. These metrics most of the time does not have any di…

Ask any wannabe entrepreneur why they’re not in business and the answer will be “lack of capital”. Lack of capital has often been cited as the key challenge and reason by many potential entrepreneurs as the reason they have not started their business. Although this may be a genuinely honest reason for some type of businesses, lack of capital should…

Welcome to the club if you always feel like this. One minute you want to start a business that will champion a world changing product that will make you a billionaire. The next minute you believe you can get into pro sports and retire a legend. The next moment, you want to write a book that will that will set a record as the book with the highest r…

These 3 powerful words inscribed on Nike products have something important to teach us. My understanding of “Just Do It” is simple. It basically means take the Smallest Possible Steps towards your goal. I do this by breaking tasks that appear huge into simple bit-sized exercises. For example, when I set a goal to write a 1,000-word article. I do no…

This articles is a follow up on my immediate previous article about who a social media influencer is, I’ve also written about how to be a social media influencer in the past. The rule book hasn’t changed much. It still plays by the rules of creating specialized content for a particular audience. Find the Audience you seek to serve As a rule, many d…

Who’s an Influencer? The exponential growth in the usage of social and digital media has led to the rise of a new type of celebrity called “The Influencer” Influencers create content purposely for social media and are noted for a certain type of content. They create content in a wide range of areas Food Fashion Vehicles Comedy Art etc. are examples…

2,000 Cedis in dollar term is about $350.00 (using the current Exchange Rate) which is not much of a capital to begin business. Also note that new businesses have a high risk of failure in their early stages and most businesses fail within the first 10 years of opening. I’ve noticed the answers on questions like the this is generally geared toward …

The goal is to create podcast daily. Make daily podcasts for where I talk about all things startups, marketing, effective living and the regular Productivity Discipline and Focus stuff I have been getting into cryptocurrency lately and I want to make podcasts for cryptocurrency and its rapid growth but I’m not sure whether that will be part of this…

This episode is focused on digital marketing strategies for 2019 has presented several successful paradigms in the world of digital marketing Marketing Budgets 95% of organisations have increased their Digital Marketing Spend, 9 out of 10 marketing professionals expect their Digital Marketing budget to grow 41% of marketing professionals expect to …

Social Media has become an ubiquitous part of daily business and it’s being used to drive strategy. Many growing businesses have made a conscious effort to make social media an integral part of their marketing strategy. For upcoming entrepreneurs working hard to grow their business, Social media can be a hazy place whether there are many options fo…

In this episode, I take a look at content marketing and how the internet has disintegrated media to the extent that each person with an internet connection is a media platform in his/her own right. This poses a challenge to Marketers to do more since targeted audiences are segregated against many platforms. Content Marketing plays a key role in cre…