I migliori Sbm podcast (2024)

1
Fight or flight 35:40

5d ago35:40

35:40

First we turn our attention to the Central Bank of Nigeria, which has made headlines by raising its Monetary Policy Rate for the fifth time this year. Next, we’ll discuss Coca-Cola Nigeria Limited and its bottler, Nigeria Bottling Company, which has unveiled a plan to inject $1 billion into the Nigerian economy over the next five years. And finally…

1
Birth pangs 33:30

13d ago33:30

33:30

This week, we look first at the NNPC's revelation that petrol prices will vary across the country—ranging from ₦950 ($0.57) in Lagos to as high as ₦1,019 ($0.62) in Borno—depending on logistics costs. Then, the Nigeria Hydrological Services Agency (NIHSA) has alerted Nigerians about potential flooding from the regulated water releases at Cameroon’s…

1
Episodes of Struggle 36:55

20d ago36:55

36:55

Today we discuss the arrest of Joe Ajaero, the leader of the Nigeria Labour Congress. What are the implications of Mr Ajaero's detention for the country's unions and the broader political terrain of the country? Next, a notorious terrorist leader, Bello Turji, has issued a chilling warning to the Hausa people of Northern Nigeria, necessitating a de…

1
Exhausted 37:37

27d ago37:37

37:37

In today's episode, the Nigerian National Petroleum Corporation has hiked the fuel pump price—from ₦617 to ₦897 per litre. This price surge comes just days after the NNPC admitted to owing suppliers over $6 billion. How will this affect Nigerians' daily lives, and is the country any closer to solving its fuel crisis? Next, we look at the health sec…

1
Devil in the details 33:48

1M ago33:48

33:48

Before diving into this week’s topics, we will take a quick look at SBM’s report on kidnap in Nigeria. Then, we'll examine the sudden resignation of Ahmed Abubakar, the Nigeria Intelligence Agency’s Director General. What's behind this surprising move, and what does it mean for national security? After that, we discuss the latest confrontation betw…

1
Who needs sanity? 34:20

1M ago34:20

34:20

In our first story, we dive into Nigeria’s oil sector, where the Nigerian National Petroleum Company has declared a net profit of ₦3.297 trillion for 2023, its largest ever Naira profit. Is this a cause for celebration? Next, we explore a development involving the Nigerian government as a French court authorises the seizure of three presidential je…

1
A wicked wicket 37:01

2M ago37:01

37:01

The MTN Group is facing a financial storm as it predicts a half-year loss due to the devaluation of the Nigerian naira and operational hurdles in Sudan. With earnings per share plummeting and business activity in Nigeria hitting an eight-month low, we'll explore how these economic shifts reshape the region. Then political drama is unfolding in Nige…

1
Swoon 30:48

2M ago30:48

30:48

Today we explore the Nigerian National Petroleum Company’s ambitious move to secure a $2 billion loan in Europe. With soaring petrol prices and liquidity issues at Dangote Industries, what does this mean for Nigeria's economy? Next, we examine the controversial increase in the Ways and Means advances okayed by Nigeria's House of Representatives. Wh…

1
Protest season is back 37:02

2M ago37:02

37:02

First, apologies for the less than 100% quality of this recording. Nigeria has been experiencing poor network connectivity for some days now, allegedly to prevent protestors from communicating and organising, and it is to the protests we turn to first. Nigeria is currently engulfed in waves of protests, causing unrest and deaths. What are the roots…

1
To the brim 34:08

2M ago34:08

34:08

Uganda is on edge as security forces clamp down on opposition protests even as President Yoweri Museveni faces mounting discontent. We’ll unpack the latest developments. Next, West African criminal networks are feeling the heat. Interpol’s Operation Jackal III has dealt a significant blow to these syndicates involved in financial fraud, human traff…

1
Sword of Damocles 33:57

3M ago33:57

33:57

Today we discuss the recent landmark rulings of the ECOWAS Court of Justice against Nigeria and Ghana and the significance of both rulings for human rights in the region. Then, both Ghana and Nigeria are facing a cost-of-living crisis which continues to bite hard. Nigeria recently ranked among the worst-hit countries in Africa, while in Ghana, a re…

1
A mixed bag 38:41

3M ago38:41

38:41

First, we consider Nigeria's debt burden, which has ballooned to a staggering ₦121 trillion, raising concerns about the country's ability to service its loans and invest in vital areas. Next, we look at a potential source of conflict in West Africa. Burkina Faso, Mali and Niger have left ECOWAS and formed the AES. Alliance of Sahelian States. Final…

1
Minecraft 37:08

3M ago37:08

37:08

Governors from Nigeria's southern region are advocating for state-by-state negotiations for the new minimum wage based on individual financial capabilities. What are the implications of this move on the ongoing debate surrounding worker compensation. Next, we examine the cost of a healthy diet, which has surged by 32% in just a few months, making i…

1
Spanner in the works 35:36

3M ago35:36

35:36

Nigeria's oil production has declined by 30,000 barrels per day. What factors are driving this reduction, and how might it affect the country's economy and its standing in the global oil market? Next, Nnamdi Kanu, the leader of the Indigenous People of Biafra, is seeking an out-of-court settlement in his ongoing legal battle. How could this influen…

1
Break Out 26:01

3M ago26:01

26:01

Nigeria has just sealed a groundbreaking $3.5 billion agreement with Afreximbank. What does this mean for Nigeria's textile industry and the adoption of Compressed Natural Gas (CNG) vehicles? Next, clashes between supporters of Rivers's Governor Sim Fubara and his predecessor, Nyesom Wike, have escalated. What's fueling these tensions? Finally, in …

1
Two roads diverged in a yellow wood 27:06

4M ago27:06

27:06

In today's episode, Nigeria's state governors are sounding the alarm over a proposed ₦60,000 minimum wage, calling it unsustainable. We'll examine why these governors believe the wage hike is economically untenable. Next, we'll focus on the controversy surrounding Nigeria's "cost-of-collection" approach to funding government-owned enterprises. The …

1
High wire act 21:29

4M ago21:29

21:29

In this week's episode, we turn our attention to Sudan's forgotten conflict. Next, we examine a troubling report from Nigeria's Southeast region, where the Eastern Security Network (ESN) is said to have launched an attack on soldiers. Who is the ESN, and what are the ideological splits within the group? How does this internal conflict exacerbate th…

1
...we hail thee 42:04

4M ago42:04

42:04

In a week where we got an old-new anthem, Nigeria’s GDP has taken a hit. Despite showing higher growth than the same period last year, Nigeria's GDP growth has dipped compared to the previous quarter. What’s behind this fluctuation? We’ll also explore the factors that could influence Nigeria's economic performance in the coming months and pinpoint …

1
Quagmire 13:15

4M ago13:15

13:15

Conflicting reports emerged about Nigeria's Federal Government's financial status in the first quarter of 2024. We will examine what a massive budget deficit means for an already inflation-burdened country. Then, Nigeria's Central Bank has raised interest rates yet again. We'll look at the motivations behind this decision and its potential ripple e…

1
Feeling the heat 20:08

5M ago20:08

20:08

One of Nigeria's most reliable businesses, Okomu Oil Palm Plc, is facing a crisis. Recent attacks by criminal gangs have left three employees dead, raising questions about investor safety and government intervention. We explore the complexities of this situation and ask: what are the broader implications of these brazen threats on the immediate com…

1
Rising Tide 39:08

5M ago39:08

39:08

This week Nigeria's central bank asked banks in the country to charge a 0.5% cyber-security level on most transactions. Still on hitting the pockets of Nigerians, Ikeja Electric announced a reduction of its electricity tariff. Finally, we discuss what is happening in Togo as President Faure Gnassingbe looks to consolidate power for life. What is th…

1
Knock, knock 31:31

5M ago31:31

31:31

Recent attacks on the Civilian Joint Task Force (CJTF) beg the question: is the CJTF adequately equipped for the fight against insurgency? A supposed deal with shipping giant Maersk has caused a wave of confusion. Is this just a misunderstanding, or something more concerning? How will this decision impact Nigeria's attractiveness to other investors…

1
SBM 150: Learn To Love Buying an Audience with John Lawson 57:46

4y ago57:46

57:46

Today’s Guest In this episode you will learn about John’s experience running a virtual summit with no previous audience. John Lawson is an expert in Ecommerce and helping speakers grow their careers. This is the 150th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Segment your audience and narrow down subject matter to bring in a better aud…

1
SBM 149: Sell Courses in an Environment Controlled by You with Panos Siozos 35:10

4y ago35:10

35:10

Today’s Guest Panos Siozos is the founder of Learn Worlds (online course platform). This is the 149th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Research shows that people snooze after 12 minutes. 6-10 minute modules work best. TOPICS DISCUSSED The beginning Why a course platform Target audience Making teachers better Customer success A…

1
SBM 148: Build an Audience Around a Purpose Not Around You 49:32

4y ago49:32

49:32

Today’s Guest David has built up a FB group to 5000+ members in around 2 years. He has used it to learn about his audience and find out what to sell them. This is the 148th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Don’t go after a market that doesn’t have an existing FB group unless you’re already really good at what you do. TOPICS DI…

1
Difficult spirit 3:16

4y ago3:16

3:16

Giving people a small glimpse of how difficult it is to keep fighting when you have past trauma --- Support this podcast: https://podcasters.spotify.com/pod/show/sbm_elyaz638 /support

1
SBM 147: How Fiverr Made a Pivot Into eLearning with Lior Albeck 32:50

4+ y ago32:50

32:50

Today’s Guest Lior Albeck is a business strategist at Fiverr. This is the 147th session of Smart Brand Marketing. TOPICS DISCUSSED Why did Fiverr pivot into courses? Which skills to teach? How do you introduce elearning without messing up the core business? What has been the experience so far? Lessons learned Mistakes made Tips on production How is…

1
SBM 146: How to Create Your Masterpiece in a Distracted World with Derek Sivers 42:42

4+ y ago42:42

42:42

Today’s Guest Derek Sivers is a musician, producer, circus performer, entrepreneur, TED speaker, and book publisher. He started CD Baby. This is the 146th session of Smart Brand Marketing. TOPICS DISCUSSED How to use your time wisely? How to choose your battles (decide what to focus on)? When to push through obstacles and when to give up Importance…

1
SBM 145: Systems, Growth and Why Hustling is Overrated 42:42

4+ y ago42:42

42:42

Today’s Guest In this episode we address the neverending dilemma of hustle and growth. Davis’s business helps coach people on how to get a certain high income job. This is the 145th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The biggest win is not making more money but getting your time back. TOPICS DISCUSSED What systems to create firs…

1
SBM 144: How to Promote Your Online Course Organically 30:10

4+ y ago30:10

30:10

Today’s Guest In this episode you will learn about how Teri has been able to successfully promote her online course with spending a cent on paid ads. Teri Ijemoa is an expert in stock trading and investing. This is the 144th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: If you bring the strategies and techniques from the marketing world in…

1
SBM 143: How to Escape the Services Hamster Wheel with Rand Fishkin 59:49

5y ago59:49

59:49

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1
SBM 142: How To Serve The Most People in The Best Way with Estie Rand 59:49

5y ago59:49

59:49

Today’s Guest Estie Rand is an internationally acclaimed speaker, award-winning business consultant and marketing strategist who helps scale businesses. This is the 142nd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The work-work balance. If you can control your work… you have time to live. How to look at social media platforms: FB is lik…

1
SBM 141: What Would I Tell A Younger Me with John Lawson 1:05:02

5y ago1:05:02

1:05:02

Today’s Guest In this episode we address the things we would tell our younger selves…if we actually would listen back then. This is the 141st session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Your audience is your business. TOPICS DISCUSSED Dealing with coaches and experts Having luck find you How to not be gullible Your follow through The soc…

1
SBM 140: Using Solutions from Your Service to Create an Online Course with Meryl Johnston 25:14

5y ago25:14

25:14

Today’s Guest In this episode we take you through a case study. Meryl used her productized bookkeeping service to figure out the content for her online course. We go over the beta & first launch and her experience marketing the course. Meryl Johnston is an expert in accounting and book keeping.. This is the 140th session of Smart Brand Marketing. M…

1
SBM 139: Eliminating, Automating, Delegating & Scaling with Ben McAdam 37:41

5y ago37:41

37:41

Today’s Guest In this episode you will learn about how to use numbers to grow your business. Ben McAdam is a profits coach and a virtual CFO. This is the 139th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: 33 fulfillment 5-15 marketing 20 profit Pay & Overhead Rest TOPICS DISCUSSED Why numbers are important Hustling and working solo Having…

1
SBM 138: Delegating High End Tasks with Mads Singers 26:49

5y ago26:49

26:49

Today’s Guest In this episode you will learn about delegating high skill tasks. Mads Singers is an expert in hiring and delegating. This is the 138th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The biggest ROI for companies is investing in your management team. TOPICS DISCUSSED The three types of people you can hire What to focus on? Get…

1
SBM 137: The Pressures of Being a Soloprenuer with John Lawson 50:23

5y ago50:23

50:23

Today’s Guest In this episode you will learn about the fun ride we call owning a business. John Lawson is an expert in public speaking and ecommerce This is the 137th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Have people join a FB Group. Easiest way to warm up an audience TOPICS DISCUSSED Online Course launch Bali trip Pivots Re-brandi…

1
Strange black Muslim's 2:02

5y ago2:02

2:02

This poem has a deep meaning within the words itself. Giving my firm beliefs in The oneness of God I'm reaching out to people (my viewers) on how I truly feel about myself the world and mistakes I've made thus far. And trying to create a more positive frequency of speach and honesty. This is what all of my poems are based primarily on which is the …

1
Poetic pressure 2:11

5y ago2:11

2:11

This poem has a deep meaning within the words itself. Giving my firm beliefs in The oneness of God I'm reaching out to people (my viewers) on how I truly feel about myself the world and mistakes I've made thus far. And trying to create a more positive frequency of speach and honesty. This is what all of my poems are based primarily on which is the …

1
SBM 136: Creating The Perfect Value Ladder with Joe Sanok 27:09

5+ y ago27:09

27:09

Today’s Guest In this episode you will learn about how Joe grew his business over the last 7 years. The challenges he overcame. The succeses he had and more…. Joe Sanok is an expert in helping grow private practices. This is the 136th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Create a resource page with all of your lead magnets and let…

1
SBM 135: It Is Incredibly Hard To Make a Dollar Online with Tommy Griffith 32:29

5+ y ago32:29

32:29

Today’s Guest In this episode you will learn about an 8 year journey Tommy took creating his online course company. Tommy Griffith is an expert in training SEO through online courses. This is the 135th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: You have to be annoying to get those Emails. Clickminded uses a welcome mat that covers the e…

1
SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall 1:04:29

5+ y ago1:04:29

1:04:29

Today’s Guest In this episode you will learn about course marketing. Perry Marshall is an expert in marketing. This is the 134th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The number of unsolved problems never goes down… it only goes up. An oz of prevention is worth a lb of cure but People will pay 16x more for an oz of cure than a lb o…

1
SBM 133: Advertising on Linkedin with AJ Wilcox 32:31

5+ y ago32:31

32:31

Today’s Guest In this episode you will learn about the ins and outs of LinkedIn advertising. AJ Wilcox is an expert in LinkedIn advertising. This is the 133rd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The targeting is similar to FB but you can also upload a list of company names. Sponsored content

1
SBM 132: How to Build an Engaged Community with Rob Balasabas 38:46

5+ y ago38:46

38:46

Today’s Guest In this episode you will learn about the best way to build a community. Rob Balasabas is an expert in social media and community manager expert. This is the 132nd session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: It’s like anything else. You have to build systems around this or it won’t be sustainable. TOPICS DISCUSSED Managing a…

1
SBM 131: How to Step Away From Your Business with Yvonne Heimann 24:33

5+ y ago24:33

24:33

Today’s Guest In this episode you will learn about how to make sure that your outsourced team is a success. Yvonne Heimann is an expert in business efficiency. This is the 131st session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Have your apprentice record as much as they are doing so that the next one they have a starting point. TOPICS DISCUSS…

1
SBM 130: Growing Social Media For Celebrities with Spectacular Smith 36:24

5+ y ago36:24

36:24

Today’s Guest In this episode you will learn about the pivot Spectacular had to do from an artist to a business person. Sticking with one thing for almost a decade and why you should grow your social media following even if you have zero interest in doing so. Spectacular Smith is an expert in growing social media for celebrities. This is the 130th …

1
SBM 129: Email Copywriting Best Practices from a 100 Top Marketers with Brandon Olson 24:10

5+ y ago24:10

24:10

Today’s Guest In this episode you will learn about a 4-month-long research project on email copywriting. Brandon Olson works at Aweber. This is the 129th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: 80/20 of findings: 430 words in email copy longer emails > provide value shorter emails > drive traffic 43-44 characters in subject line shor…

1
SBM 128: How to Successfully Sell to Enterprise Clients with Alex Berman 25:43

5+ y ago25:43

25:43

Today’s Guest In this episode you will learn about the ups and downs of selling to large client. Alex Berman is an expert in finding enterprise clients in b2b. This is the 128th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: Enterprise people are easier to sell to. It’s not their money and they are actively looking to spend their budget and…

1
SBM 127: A Decade of Outsourcing to the Philippines with John Jonas 31:58

5+ y ago31:58

31:58

Today’s Guest In this episode you will learn about what it’s like working with an outsourced team. John Jonas is an expert in outsourcing. This is the 127th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: I’ve always wondered how important it is for me to go to the Philippines. John’s been running a company there for over a decade and went o…

1
SBM 126: Get a Student to Help You Market Your Business with Moe Abbas 32:58

5+ y ago32:58

32:58

Today’s Guest In this episode you will learn about hiring a student to help you market your business. Moe Abbas is an expert in digital marketing. This is the 126th of Smart Brand Marketing. MY BIGGEST TAKEAWAY: The site genm.co is like Tinder for finding apprenticeships. [sc name=”SBM Lead Magnet 1″] TOPICS DISCUSSED internship vs apprenticeship w…

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