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Tune into a chill laid back podcast about everything including Movies, Shows, Music, Sports, anything that is interesting and thrilling. If you're having a bad day tune into The Elijah Way
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Uncharted Entrepreneurship

Brent W. Peterson

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Uncharted Entrepreneurship - hosted by Brent Peterson out of the Minnesota chapter of Entrepreneurs’ Organization – brings you daring stories straight from the trailblazing entrepreneurs who are unmapping business frontiers across every industry. Settle in around our virtual campfire as Brent sits down to pick the brains of startup pioneers, visionary founders, and intrepid CEOs whose origin stories - marked by unexpected twists, lessons, and stumbles along unpaved paths - will inspire your ...
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In this conversation, Brent Peterson interviews Alejandro Salazar, a strategy consultant and author of 'Emergent Strategy'. They discuss the misconceptions surrounding strategy, particularly the confusion between strategy and strategic planning. Salazar emphasizes the importance of emergent strategy, which focuses on action and learning rather than…
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In this brand new episode we cover some hit topics on the VMAS 2024, and how the different tone and vibe has changed since past 10 years. We take a deep dive into some of the hot performances by Chappell Ronan, Sabrina Carpenter, & Shawn Mendes. A very special moment for Katy Perry accepting the Video Vanguard Award and hits medley performance by h…
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Thank you all for listening to "The Elijah Way" in this brand new episode we go over the NFL being back and what do the Kanas City Chiefs have to three peat. We also cover a popular movie that is doing far beyond as expected with its premiere in theaters "Alien: Romulus". We take a deep dive into two powerhouse franchises with "Power: Book 2" & "Go…
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John Willenborg, CEO of Owlvans, discusses his passion for product design and engineering, as well as his love for the outdoors. He shares the challenges of being a CEO, including dealing with constant problems and managing stress. John also talks about the growth of the adventure van industry during the pandemic and the appeal of van life. He expl…
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Matthew Pollard, the rapid growth guy, discusses the power of introverts in sales and networking. He emphasizes that introverts have unique strengths and should not try to copy extroverts. Instead, they should lean into their natural strengths. Pollard shares his own experience of learning how to sell as an introvert and helps introverts realize th…
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Jen Roth is the president and founder of Blue Spark Marketing and Wise Blue Yonder. She specializes in working with mid-sized and enterprise-sized businesses to develop marketing strategies and activate them with a full-service marketing team. Jen is also the president of EO Minnesota, a global entrepreneur organization. In addition, she is the fou…
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Todd Haselhorst, founder and CEO of Healy Labs, discusses his background and the journey of starting his logistics solution company. He explains how Healy Labs solves the problem of data silos in the logistics industry by creating a network that connects all systems and creates a unified data layer. This improves efficiency, predictability, profita…
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Teresa Finn, co-founder of Hammerhead Swimcaps, discusses the unique features and benefits of their swim caps. The swim caps are designed to provide safety and protection for swimmers, particularly during backstroke and open water swimming. The caps have a patented honeycomb system inside that dissipates impact and reduces the risk of concussions. …
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summary Soundarya Balasubramani, also known as Pooja, is the founder of Unshackled, a book and online membership community for high skilled immigrants in America. She shares her journey of quitting her job at Salesforce to pursue her passion for writing and helping immigrants navigate the talent visa process. Pooja discusses the challenges she face…
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In this enlightening episode of Uncharted Entrepreneurship, host Brent Peterson interviews Edith Nwosu, founder and CEO of The Lady E Effect. Edith shares her journey as a purpose-driven entrepreneur, coach, and consultant, focusing on personal development, business solutions, and community transformation. Edith discusses her holistic approach to c…
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Summary Ashley Connell, CEO and founder of Prowess Project, discusses the importance of matching visionary CEOs with integrators or online business managers (OBMs) to maximize business growth and success. She highlights the value of focusing on a niche and the challenges of scaling a business. Ashley also emphasizes the significance of profit over …
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Summary Adele Archer, co-founder and co-CEO of Eterneva, shares her journey of starting a company that turns ashes into diamonds. She discusses the importance of personalization and the experiential side of the end-of-life industry. Adele emphasizes the power of storytelling in building a brand and creating a cultural conversation around a sensitiv…
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Summary In this conversation, Suzanne Reilley, a business coach and marketing strategist, shares insights on streamlining business efforts, troubleshooting marketing issues, and the importance of intentional learning. She emphasizes the need to set goals that align with both income and lifestyle goals. Suzanne also discusses the significance of bei…
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Summary Jesus De La Garza, a member of EO for 25 years, shares his experience as a facilitator and consultant. He emphasizes the importance of clarity on the identity and values of a group or company, as it creates a higher sense of belonging and engagement. Jesus believes in the power of conversations to bring about subtle changes and transformati…
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In this brand new episode we cover topics from NBA to Movie Central. We say congrats to the "Boston Celtics" on a great season, and we also cover the summer's top shows from "House of the Dragon" to "Power: Book 2 Ghost". This is an exciting episode and can't wait for you guys to listen. If you're having a bad day, just tune into "The Elijah Way"…
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Summary Ravi Karani, President of Sutro, discusses the importance of water quality and how Sutro is revolutionizing the way pool and spa owners maintain their water chemistry. Sutro is a floating laboratory that measures pH, chlorine, and other chemical levels in pools and provides real-time recommendations for maintaining safe and clean water. Rav…
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Summary Greg Kerr, owner of Alchemy Merch, discusses his role in creating fully custom merchandise for independent artists, brands, and licensed properties. He emphasizes the importance of creating intentional and high-quality products that align with a brand's vision and values. Greg shares his experience in hiring and managing a team, implementin…
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Summary In this episode, Brent Peterson interviews Patrick Donohue, the CEO and co-founder of Hill Capital. Patrick shares his background in finance and his passion for understanding what builds value for businesses. He also discusses his day-to-day role at Hill Capital, which involves investing in growing founder-led small businesses. Outside of b…
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Summary Bob Moore, CEO and co-founder of Crossbeam, discusses the concept of ecosystem-led growth and the role of partnerships in business. Crossbeam is a software-as-a-service product that acts as an escrow service for data, allowing companies to securely compare and collaborate on their data sets. Moore explains that the idea for Crossbeam came f…
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Summary Sean Nelson, the CEO of Lovesac, shares the story of how the company started as a side hustle making giant bean bags and evolved into a successful furniture business. He emphasizes the importance of designing products for life and sustainability, allowing customers to buy better stuff and buy less stuff. Lovesac's innovative products, such …
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Welcome back to season 5 of "The Elijah Way", very happy to keep the podcast going and hope to keep the vibes going. In this episode we cover all topics from sports to movies, and in this episode we go over popular today topics. Movies like "I know what you did last summer", & "Strangers" are mentioned after we talk scary movies. We also cover the …
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Summary Caleb Webster, founder of Webster Fulfillment, discusses the role of a 3PL and the benefits of outsourcing logistics and shipping. He highlights the challenges and solutions in apparel fulfillment, the expansion into other verticals, and the importance of customer service and customization. Caleb emphasizes the value of a 3PL in saving time…
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Summary Julie Keyes, president of Key Strategies and author of 'Poised for Exit,' discusses the importance of exit planning for business owners. She highlights the common reasons why business owners regret their exits, such as lack of planning for what comes next and not having a clear understanding of their financial situation post-exit. Keyes emp…
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In this episode we cover the finale of the hit show "Invincible" and how epic the ending of Season 2 was. Also we talk about the exhilarating, thrilling, and mind twisting adaptation of Jordan Peele & Dev Patel "Monkey Man". Capping it off with "X-Men 97" recap, we cover episodes 3-7 and get you guys up to date! Remember if your having a bad day ju…
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Yancy Wright, founder of Casa Alternavida, discusses how his retreat center helps leaders reduce stress and anxiety through nature-based activities and conscious communication. He shares his experience with burnout and how it led him to create a space for leaders to reconnect with themselves and their purpose. Yancy emphasizes the importance of bei…
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Summary Caleb O'Dowd, a direct response marketer with 19 years of experience, shares insights on direct response marketing and creating killer offers. He emphasizes the importance of creating offers that are designed not to fail by addressing all the reasons why someone would say no. Caleb also discusses the significance of monetization in business…
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On this week's special episode, I'm welcoming a good friend to the podcast to go over a few topics. First things first is of course "Dune 2" reviews and how this second installment really captures the essence of cinema of today's times. Also we cover the first few episodes of "X-Men 97", & Invincible Season 2 episode 6 and coming to the end of seas…
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Summary Tim Porth, founder and president of FiixBOD, discusses his journey as an entrepreneur and the solution his company provides for tennis and golfers elbow. He shares his passion for helping people and his interest in business and entrepreneurship. Tim explains how their product replicates a treatment called scraping to break up scar tissue an…
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Summary Jennifer Maxwell, CEO and founder of JamBar, shares her journey in the energy bar industry, starting with her involvement in PowerBar in the 80s. She discusses the need for a high-quality, organic energy bar and the inspiration behind creating JamBar. Jennifer emphasizes the authenticity and quality of JamBar, using real food ingredients an…
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Summary In this episode, Brent interviews Chris Volk, a serial entrepreneur who has taken three companies public on the New York Stock Exchange. Chris shares his experiences and insights on starting and growing successful businesses, the importance of business models, and creating wealth. He emphasizes the six variables of a business model and how …
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Summary Bryan Clayton, CEO and co-founder of GreenPal, discusses his experience building a successful online marketplace for lawn care services. He shares that the journey of building a tech company is much harder than he anticipated, as it involves inventing something new and overcoming the challenges of acquiring both customers and service provid…
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Summary Sol is the founder of Booksie.com, a website for writers, and he is involved in various aspects of running the business, including marketing, product development, accounting, and finance. He is passionate about reading and writing, and Booksie was initially a passion project for him. Sol discussed the use of AI in the writing process, empha…
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Summary Bobbilee Hartman, the founder of Lodged Out, shares her background and passion for trail running. She discusses her approach to running and competing, expressing a preference for shorter races. Bobbilee explains the evolution of Lodged Out, which offers custom events and unique venues for off-site retreats. She highlights the challenges of …
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Summary In this episode, Jeff Campbell from Scale Bank discusses the bank's focus on entrepreneurs and how it helps them with their financial needs. He emphasizes the importance of peer groups, such as Entrepreneurs' Organization (EO), in supporting business owners. Jeff also highlights the bank's commitment to providing personalized and proactive …
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Summary Heidi Olson, CEO of All-In-One Accounting, discusses her passion for serving entrepreneurs and nonprofits. She shares the importance of training like a corporate athlete and staying mentally, physically, emotionally, and spiritually fit. Heidi talks about starting her accounting business and the impact of accurate financials on entrepreneur…
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In this episode we go over all fun and enjoying tv shows that are popular in today's culture. Now recently out, "Avatar: The Last Airbender, and shows like "Outer Banks". Also introducing reality shows "Traitors USA" & popular by demand "The Challenge" Then finally a breakdown on what's going on in the NBA, with "NBA Talk". Come on and join the pod…
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Summary Brian Cox, an entrepreneur and partner at Traction Capital, shares his journey and insights into entrepreneurship. He discusses the importance of implementing EOS (Entrepreneurial Operating System) and the impact it has had on his businesses. Brian emphasizes the value of education, mentorship, and volunteer organizations like EO (Entrepren…
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Summary In this episode, Mikhail Zabazinsky, the owner of Ocean Tech and WipeOS, shares his entrepreneurial journey in the IT asset disposition space. He discusses the innovative approach his company takes in refurbishing and reselling old technology, as well as the benefits and challenges of having a co-CEO. Mikhail also talks about implementing E…
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Summary In this episode, Greg Keating, CEO of Hangar 12, shares his journey of taking over the family business and the transition to remote work. He discusses the communication tools they use to stay connected and the importance of work-life balance. Greg also talks about his decision to join Entrepreneurs' Organization (EO) and his expectations fo…
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Summary In this episode, Tim Barsness, founder and CEO of fjorge, shares his journey in building his business and his involvement with EO Minnesota. He discusses the challenges of talent attraction and retention in the tech industry and the importance of values in building a team. Tim also highlights the benefits of implementing EOS and the role of…
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Summary Jeremy Miller, founder of PAX Solutions, shares his entrepreneurial journey and his involvement with EO Minnesota. He discusses his passion for sports and outdoor activities, including ice fishing. Jeremy explains that PAX Solutions provides custom packaging solutions and talks about the gradual growth of his business. He highlights the cha…
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Summary In this episode, Luke Komiskey, the founder of Data Drive, shares his journey from being an employee to becoming an entrepreneur. He discusses the importance of taking risks and living a great story. Luke also highlights the value of joining Entrepreneurs Organization (EO) and its impact on his personal and professional life. He emphasizes …
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In this podcast episode, the host interviews Jose Jose Meneses, a Latino entrepreneur from Minnesota. They discuss Jose's immigrant experience, his entrepreneurial journey, and the cultural differences in work expectations between Latin America and the U.S. The role of the Entrepreneurs' Organization (EO) in supporting entrepreneurs and the importa…
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Welcome to a new episode of Uncharted Entrepreneurship, where we delve into the intricate world of commercial real estate with industry expert Patrick Corbett from Caspian Group. Patrick offers a comprehensive overview of Caspian Group's investment-focused commercial real estate services in this enlightening discussion. He delves into key decision-…
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In this episode, Jamin Arvig, co-founder of AIC Brands, discusses the importance of multi-channel marketing and the role of branding strategy in e-commerce. He explains how Amazon is expanding beyond its platform with initiatives like Buy with Prime, and the advantages of adding this feature to Shopify and BigCommerce sites. Jamin also emphasizes t…
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Summary In this episode, Connor Oak from WorkOptional discusses the importance of wealth management for entrepreneurs and how WorkOptional caters to their unique needs. He shares his background growing up in an entrepreneurial family and his journey to becoming a strategic partner of Entrepreneurs Organization Minnesota. Connor emphasizes the value…
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Uncharted Entrepreneurship - hosted by Brent Peterson out of the Minnesota chapter of Entrepreneurs’ Organization – brings you daring stories straight from the trailblazing entrepreneurs who are unmapping business frontiers across every industry. Settle in around our virtual campfire as Brent sits down to pick the brains of startup pioneers, vision…
  continue reading
 
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