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Discover the captivating art of perfumery and learn how to turn your passion into a business. Join Karen as she shares step-by-step instructions and occasional interviews, guiding you through the intricacies of fragrance creation. This podcast goes beyond the technical aspects of perfumery. Explore the fascinating connections between scent, mindset, and wellbeing. Learn about scent psychology, meditation practices, and the profound impact of fragrances on our emotions and overall wellness. W ...
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NUDGETALK ASIA

OGILVY ASIA

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Can Behavioral Science be good for your business? For the past 10 years, The Behavioral Science Practice of Ogilvy Consulting has proven time & again that indeed behavioral insights can lead to business growth, innovation and organizational transformation. The Ogilvy Consulting Behavioral Science Practice proudly presents ‘NudgeTalk Asia’. This show provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, design ...
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Get your calculators, beakers and bottles ready because this week Karen is tackling the often talked about subject of perfume math, or more simply, the basic calculations involved in creating and scaling up perfume formulations. The idea of perfume math can fill most first timers with dread, especially when considering ratios, scaling up and concen…
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This week’s show is inspired by a question Karen received from one of her listeners - “Can you give me your top tips on how to overcome the overwhelm of starting perfume making?” This is a problem that most first timers encounter. That initial adrenaline rush of creating something new can easily be dampened when you start to dive into the world of …
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This week Karen is talking to Anne Onwusowulu, an alumni of Karen’s Artisan Perfume Mastermind course. Anne is the founder of fragrance company House of Purple Rose and, along with her husband John, runs a second company, the Skin and Hair Manufacturing Hub. However, both of Anne’s companies, and all the services they offer, were born out of person…
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This week on the show Karen is joined by Michael Paul from Day 3 Fragrances. From childhood Michael was fascinated by magic. Supported by his father, he became a professional magician and toured the world. However, he would always turn to his hobby of perfumery when he was stuck. In time he realised that magic and perfumery were one and the same. D…
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In this week's episode Karen is joined by Jaclyn Bellomo, a cosmetic industry professional with over a decade of experience in regulatory compliance. In the USA, up until now, the FDA has managed and maintained all fragrance industry regulations. However, the biggest overhaul in these regulations is about to occur with the introduction of MOCRA. Bu…
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On this very special one year anniversary episode of the Perfume Making Podcast, Karen is joined by Micheal Edwards, author and founder of Fragrances of the World and author of "Fragrance Legends" and his latest book "American Legends" Micheal, who has worked in the fragrance industry for over 4 decades is the creator of one of the first classifica…
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This week on the show Karen is joined by Natalie Napoleon, a world renowned visual branding strategist and product photographer with over 25 years of experience. An expert at creating strong, unique visuals for brands, Natalie is always asked by indie brands “How can I compete with the big companies?” Luckily, that’s where Natalie’s passion lies. I…
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This week on the show Karen is joined by Liz Moores, founder of Papillon Perfumery. When Liz started her brand she was taking a huge gamble. Self-taught, inexperienced and jumping into an already heavily populated marketplace, Liz’s view was “I’ve got nothing to lose.” If her venture didn’t work out, she was prepared to sell her initial batch of fr…
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This week on the show Karen is giving a history lesson on the life and work of Jean Carles. Founder of the first ever perfumery school, today known as the Givaudan, and the father of the most influential method of perfume making, his influence is still felt far and wide in the perfume industry today. Jean Carles lived an incredible life, created so…
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Karen is in the process of writing a new book on the many challenges that await those who want to create perfumes or set up their own perfume business. Inspired by this, Karen has decided to go over eight of the most crucial points in this week's episode. Looking at some of the myths of the perfume industry, such as a need for a chemistry degree or…
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This week on the show Karen is joined by one of her Artisan perfumery mastermind alumni, Earl Williams, founder of ESW Perfume Bar. Through Earl’s unique business he creates bespoke scents for private clients as well as hosting pop up perfume bars at public and private events. But what really sets Earl apart is his determination and drive to keep m…
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As regular listeners will know, one of Karen’s favorite materials is sandalwood, that’s why she’s genuinely excited to welcome Sophie and Vanessa from Quintis on the show this week. Certain varieties of sandalwood become endangered over the years, so, 30 years ago, Quintis decided to create new plantations so that sandalwood could thrive. In this i…
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This week on the show Karen is joined by one of her Artisan Perfumery Mastermind Alumni, Nicole Brannan. Nicole has had a lifelong passion for fragrance and perfume which started when she was gifted a perfume making kit as a child. After a life of working in other creative areas, her passion for perfume never died but, it was during covid, when she…
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Karen is away on a yoga retreat this week and it has got her thinking about how important it is to incorporate mindfulness practices into perfume making. In this episode, Karen explains how adopting mindfulness practices can open up new avenues for creativity and expression in your work, as well as improve your mental and physical health. Sharing t…
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This week Karen is joined by Josh and Samuel from Fiole, an online fragrance store for artisan brands. Having had previous careers in the entertainment world, the boys both drifted into the world of perfume and instantly fell in love with it. Four years ago they joined forces and launched Fiole, an online store with a difference. In this interview …
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This week on the show Karen is looking at the importance of running a pilot launch of your product. Launching your product with a full scale production into the market without knowing what to expect can be disastrous. But, Karen is here to help you avoid this major pitfall by sharing her 7 top tips on how to orchestrate a successful pilot and get y…
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This week Karen is joined by Daniela Carrasco, an alumni of Karen’s Perfumery Mastermind course and founder of her own perfume brand, Linen Tutu, a 100% natural fragrance brand. In this interview, Daniela shares her fascinating take on both the production of her fragrances and her branding and marketing. By using only natural materials, having tota…
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This week on the show Karen is covering the topic of creating a fragrance product range. When you make a range of products with the same branding there are so many important factors to consider, such as what materials to use, how different products interact to different scents and how to create and maintain consistency across the range. Karen gives…
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On this week's show, Karen is delving into the topic of bespoke perfumes, which are individual fragrances that cater to the specific preferences of an individual or company. But, there is so much more to them than that. Karen takes a deep dive into the subject, covering the different types of bespoke perfumes, the challenges you will face when crea…
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This week Karen is talking to Helida Dodd from Marbella Perfumes. Helida is an alumni of Karen’s artisan Perfumery Mastermind course and an industrial engineer turned artisan perfumer. In this talk with Karen, Helida shares why she took the leap into the world of perfumery, how she learned an entirely new profession and the challenges she faced alo…
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This week on the show Karen is delving into the subject of pricing your perfume. Pricing is something that may seem straightforward, but is in fact an area that most people fall down on. So how do you put a price on your work? Are you falling into the trap of simply adding the cost of your materials to your time and creating your price point from t…
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This week on the show Karen is joined by Jamie Frater of Frater Works, a company that creates and sells perfume materials and bases. When Jamie bought a bottle of vintage perfume on ebay, that arrived broken, he became fascinated with the scent and how it was created. This led him into a journey of discovery and the realisation that some perfume ba…
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This week Karen is taking a look at the importance of precision when measuring out perfume materials. Most people that are new to perfume making measure in drops or milliliters, but this can lead to all kinds of problems with consistency and accuracy. The tried and tested method is using scales. In this episode, Karen explains in depth why scales a…
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This week Karen is taking a look at the phenomenon of dupes, copycats and designer inspired scents. But what really is a dupe, why and how are they created and, most importantly, why are they bad not just for the perfume industry but for the essence of perfumery. KEY TAKEAWAYS What exactly is a dupe and why are they created? Karen explains. Karen t…
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This week on the show Karen is joined by one of her Artisan Perfumery Mastermind Alumni, Delphine Fant. A French native, Delphine moved to Australia when she was 18 and now runs her own perfume brand, Gandha Temple, as well as running workshops for residents of her hometown. In this chat with Karen, Delphine talks about her inspirations, her journe…
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This week, Karen is continuing on from the previous episode by looking at the main materials that have made an impact in modern perfumery. Focusing on the synthetics ambroxan, hedione, iso E super and calone, Karen goes into depth about their evolution, role in modern perfumery and how you can use them to create beautiful smelling scents. KEY TAKEA…
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Over the next two weeks, Karen is taking a deep dive into the materials that are used in perfumery and how to get started. This week Karen will be focusing on classic ingredients, Bergamot, Rose, Jasmine and Sandalwood. Looking at their history, usage and famous fragrances that use these ingredients, Karen gives you everything you need to start you…
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This week Karen is talking about the concept of a ‘Commonplace Book’, which is a personal journal used to collect knowledge, discoveries and ideas. Karen breaks down how applying this concept to perfume making can really help you grow and learn as a perfume maker. Sharing her top tips, recommendations for equipment and everything you need to includ…
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Perfume making is a perfect balance between science and art. With that in mind, this week's show is all about balancing theoretical knowledge with practical skills when creating fragrances. Karen lays out which rules are set in stone, which are open to interpretation and how you can harness this knowledge to create stunning scents and further your …
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This week on the show Karen is joined by MISKEO founder Marie-Pierre Blanchette. MISKEO is a small batch artisan perfume company founded by Marie after she re-evaluated her life during covid. In this interview, she shares the secrets of her creative approach, her tips to success and the joy she gets from TikTok. KEY TAKEAWAYS Marie talks about her …
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This week Karen follows on from last week's episode around creating your vision for the year ahead. The questions Karen puts to you this week are ‘What is the one thing that would move everything else forward?” and “What does your 5 year, 1 year, 90 day and 30 day vision look like?” Full of practical tips, this episode will help set you up for a su…
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Welcome to the first show of the New Year. The start of the year can be overwhelming with so many promises we make to ourselves and often break or forget within a few weeks. So, to help kickstart your year, Karen is here to share some nuggets of advice about how you can make lasting plans for your year, and your career, without putting too much pre…
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This week Karen is taking a little bit of a side step from perfume making and talking about how you can incorporate scents into your daily rituals to enhance your self care. In this episode Karen covers how the strategic use of scent can transform your daily routines into moments of tranquility and care and how scents affect your mood and well bein…
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In this week's episode Karen is talking to Lorraine Dallmeier from Formula Botanica, the world's leading formulation school, who, to date, have taught twenty thousand students from 190 countries. This fascinating interview takes an indepth look at the natural skincare industry including topics such as trends in the organic skincare market, the emer…
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This week on the podcast Karen is focusing on creating the perfect room fragrance. Covering a wide variety of topics including how scent can be used to create different moods in a room, matching the scent to the room itself, safety regulations for room fragrances and the commonly overlooked factors when creating a room scent, you’ll walk away from …
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This week on the show Karen is delving into fragrance oils and their role in perfumery. Most people begin their perfume making journey using fragrance oils, but what are fragrance oils? Why should you try to avoid using them, or why you might want to use them? How can they be harmful and what should you look out for should you choose to work with t…
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This week on the show Karen answers a question that not many people ask themselves… “Should you make your own perfume or should you hire a perfumer?” When entering into perfume making the answer to this might seem obvious, but have you really considered all the pros and cons of each option? Karen breaks down the advantages and disadvantages of goin…
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This week on the show Karen is talking to industry veteran and founder of the Perfume Society, Lorna Mckay. In this wide ranging interview Lorna and Karen discuss the education of fragrance and how Lorna’s interest in that led her to form The Perfume Society, the future of the perfume industry, how AI might play a part in that and the importance of…
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This week Karen is talking about ‘Perfume Business.’ Most people dive straight into making their first perfume and then hope that someone will buy it. But the question they all overlook is “What will my business look like?”. In this episode Karen lays out the key steps to forming your business plan, including how to build a following, how to turn y…
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This week on the show Karen is talking about ‘Fragrance Families’. Karen explains what fragrance families are, how the categorization of them differs from that of materials and why it is important knowledge for all perfume makers to have. Karen then goes on to give a breakdown of each family so that you can identify them with ease. KEY TAKEAWAYS Ka…
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This week on the show Karen is talking about one of the most overlooked elements in perfume making…Mindset. Whilst having technical knowledge and skill is extremely important, so is having the right mindset. In this episode, Karen breaks down the factors that contribute to your mindset, such as self-doubt, perfectionism, procrastination, and the ps…
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This week Karen is joined by Lizzie Brooks. In 2020 Lizzie found herself at a crossroads in her life as she realised that she hated her career. She decided to take a leap and follow her lifelong dream of becoming a perfumer. She signed up for Karen’s Artisan Perfumery Mastermind course and hasn’t looked back. Her fragrance company launched this yea…
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This week on the show Karen is diving into the importance of creating a story for your fragrances. Not only does Karen consider this the single most important stage in perfume making, she also believes it is the most overlooked. So, what exactly is a ‘Scent Story?’How do you create one and how will it take your perfume-making to the next level? Fin…
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This week on the podcast Karen is giving her answers to a recent ‘Ask Me Anything’ session. Karen covers topics such as natural vs synthetic materials, how to reset your smell, how to diffuse oil perfumes, how to make your perfume last, where to source your raw materials and so much more. Get your notepad ready because Karen is about to give you a …
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This week on the show Karen tackles the question she gets asked the most…How do you get into the fragrance industry? What a lot of people don’t realise though, is the fragrance industry has hundreds of potential careers, not just that of the perfumer. Karen breaks down the industry and the many roles within it so that you can have a better understa…
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This week on the show Karen is tackling the question “What is an oil perfume?” Covering this topic, Karen explores why would you want to create one? How they perform differently to alcohol based perfumes and what bases you can use to create them. KEY TAKEAWAYS Oil based perfumes are scents that are made without an alcohol base, but not necessarily …
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This week on the show Karen is taking a deep dive into what you need to do to make sure your products are safe to sell. Karen will cover all the rules and regulations you need to learn and understand as well as giving you an insight into the working methods of various regulating bodies in the perfume industry. KEY TAKEAWAYS Karen talks about the 3 …
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This week Karen is joined on the show by industry expert and Palette Naturals founder Miriam Vareldzis. In this wide ranging interview Miriam talks about her 30+ year long journey in the fragrance industry from working in the heart of New York City to her eventual shift into perfumery and founding her successful company, Palette Naturals. KEY TAKEA…
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This week on the show Karen is taking a look at the science and psychology of scent and how we can use it to shift our state. One of the most overlooked elements of perfumery is the physiological properties of scents and how they can link to our memories to create wellbeing. In this fascinating episode Karen will explore the history and science beh…
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This week on the show Karen answers the million dollar question…How to make a Perfume Last? This is a question that has plagued both amateur and experienced perfumers alike, but is there an answer? Karen goes in depth into the various theories surrounding this question and some of the best practices and tips and hints she has picked up over the yea…
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