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Craft Beer & Brewing Magazine Podcast

Craft Beer & Brewing Magazine

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Listen to the podcast for those who make and drink great beer. Every week we talk to professional brewers and industry experts about practical brewing advice, in-depth coverage of brewing trends that matter to you, and tips for getting the most out of your homebrew.
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Drinking With Robots

Drinking With Robots

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Drinking With Robots pits human vs AI in a quest to make the better beverage based on a timely and topical prompt. In every episode our human bartender, and the AI, are given the same prompt and provide cocktail specs which are then taste tested by our judge to decide on the winner. We then sit down with our human bartender to learn more about them!
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Restaurant & Bar Marketing

Erik Shellenberger

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THE EXPERTS ARE LYING TO YOU! Tired of wasting time and money on marketing strategies that don’t deliver? Sick of being fed empty promises by so-called ”gurus” who couldn’t sell a drink in a desert? Want to use AI and the internet to increase sales without coming off sounding like a robot? Erik Shellenberger has written 4 books in the Restaurant & Bar Marketing series including his latest book - ”Restaurant & Bar Marketing IV: If I Could Give It Zero Stars, I Would” Through this no-nonsense ...
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Bards Tavern Talk

Vitrail Entertainment

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Step into The Bards Tavern, where fantasy meets conversation. Owned by the charismatic Dwarven bard Tyler Stonebeard and tended to by the quick-witted Elvish rogue-turned-bartender JB Moonshot, this vibrant establishment sets the stage for captivating discussions on "The Bards Tavern Talk" podcast. From literature to anime and beyond, Tyler and JB delve into every corner of media, sharing their insights and adventures with listeners each week. So pull up a stool, order a drink, and join them ...
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Two rival tech companies compete for the chance to bring AI to Mars in this workplace drama full of corporate espionage, high-stakes science, and, yes, robot dogs. Ever since two DevLok employees left the company to start Watchover, the companies have been bitter enemies. So when a government competition to bring AI to Mars is announced, both teams begin vying for the honor. Perilous workplace romances, corporate espionage, and shady ethics mean even blowing off steam at the local bar is rif ...
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0-2 Heroes

BDE Network

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All fists, no facts. A fighting game podcast hosted by your favorite 0-2 shitter. Join Mikey every month as he and a guest pick a fighting game they have 0 experience in, get good over the course of 2 weeks, duke it out, and discuss/review the game Feel like hanging out without subscribing? Join our official BDE Broadcast Network Discord! https://discord.gg/mmksNZmgk9
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Tech Bites

Heritage Radio Network

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Meet the innovators and influencers at the intersection of food and technology. Tech Bites investigates the profound ways the rapidly evolving digital world is transforming how we discover, produce, and share food in the real world. Are the food revolution and the start-up generation in sync or in conflict? Host Jennifer Leuzzi explores how technology impacts our culinary lives. Get connected @TechBitesHRN on Facebook/Instagram/Twitter or email us TechBites@HeritageRadioNetwork.org. Tech Bit ...
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2 xennial best friends reminisce about the greatest decade in their lives, the 1980s. Join Jay and Tony as they jump back in their Delorean to travel back to a much simpler time in their lives. In each episode, Jay and Tony will “Choose Your Adventure” on a 1980s topic that had a large influence on their early lives and still has a lasting impact today; nearly forty years later. Journey back to initial “Virgin Stories” as the two friends share stories of their favorite toys, movies, and tv s ...
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In this special episode recorded at the recent Craft Beer & Brewing Brewer’s Retreat at Dogfish Head in Milton, Delaware, Khris Johnson of Green Bench (St. Petersburg, Florida), Doug Reiser of Burial (Asheville, North Carolina), and Vinnie Cilurzo of Russian River (Windsor, California) share their answers to attendees’ questions about brewing IPA—f…
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Nick and Kyle are joined on their 100th episode by comedian and the GameMaster JP Bremer to recap the week in Heathcliff! We also discuss Halloween costumes and graveyards, and we hear from some past guets! Send us feedback on twitter @HeathcliffRecap or send us an email at HeathcliffRecap@gmail.com! Our theme song is Heathcliff's Meat Song by Loui…
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Nick and Kyle recap the week in Heathcliff! We also discuss haiku format, gum and other breath fresheners, and parks! Send us feedback on twitter @HeathcliffRecap or send us an email at HeathcliffRecap@gmail.com! Our theme song is Heathcliff's Meat Song by Louie Zong! Check him out at louiezong.com. Comics featured in the episode: October 19, 2024:…
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As a trained food scientist with 20 years of experience in the field, Eric Tennant entered the brewing world with a bit more background than most. And that background has served him well, as he considers both ingredients and processes required to achieve the beer flavors he envisions. Over the past few years, he’s focused Benchtop around foeder-age…
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Erik Shellenberger dives deep into how to blog effectively and get more shares by leveraging AI. Many restaurant and bar owners hear the advice to start a blog, but few understand the real strategies behind making a blog successful. The main goal of blogging is to get found by your target audience on search engines like Google, YouTube, and other p…
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In this video, Erik Shellenberger, a restaurant reputation management expert, takes a bold stand against 1 Star Yelp Reviews and How Restaurant Owners REALLY Want to Respond. He humorously but candidly addresses the issue of unfair negative reviews, which can damage businesses while lacking constructive feedback. Shellenberger begins by acknowledgi…
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Nick and Kyle recap the week in Heathcliff! We also discuss Thanksgiving food, car pranks, and steak temps! Send us feedback on twitter @HeathcliffRecap or send us an email at HeathcliffRecap@gmail.com! Our theme song is Heathcliff's Meat Song by Louie Zong! Check him out at louiezong.com. Comics featured in the episode: October 11, 2024: https://w…
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This second of two episodes recorded live at 3 Sons Lumberjack Day in September includes two separate interviews. First up is Alex Lawes, cofounder of Dublin, Ireland’s Whiplash—a modern brewery known for progressive styles, but also one that focuses on making those styles in low-ABV form for repeat drinkability. Next up is Grzegorz Ziemian, cofoun…
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Optimizing your Google My Business for restaurants is crucial for boosting your local search visibility and attracting more customers. In today’s episode of the Restaurant and Bar Marketing Podcast, Erik Shellenberger discusses effective strategies for improving your restaurant's ranking on Google, starting with a well-optimized Google Business Pro…
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In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger dives into essential strategies for optimizing restaurant websites for better visibility, emphasizing the importance of SEO over aesthetics. According to Erik, many restaurant owners prioritize high-quality photography and sleek design but neglect the crucial eleme…
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In Oakland Park, Florida, Brewlihan meadery sits in rarified air atop Untappd's list of top breweries in the world. Their rabid fan base has propelled them to No. 5—as of this recording—a ranking that founder John Hoolihan doesn't take for granted, as he continually applies science and chemistry to balance flavor, acidity, gravity, and tannin. In t…
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Nick and Kyle are joined by comedian Hayden Hartrick to recap the week in Heathcliff! We also discuss gyms, puppetry and (once again) the Monty Hall problem! Send us feedback on twitter @HeathcliffRecap or send us an email at HeathcliffRecap@gmail.com! Our theme song is Heathcliff's Meat Song by Louie Zong! Check him out at louiezong.com. Comics fe…
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The Best Website Platforms for Restaurants: How to Choose Wisely When it comes to finding the best website platforms for restaurants, it's important to choose a solution that enhances visibility and user experience without unnecessary costs. Website platforms like WordPress, Wix, Squarespace, PopMenu, and BentoBox each have their strengths, but the…
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In this episode of the Restaurant and Bar Marketing Podcast, Erik Shellenberger dives into the crucial role of reputation management for bars and restaurants. Discover expert tips on how to effectively respond to reviews on Yelp, Google, and TripAdvisor, and why managing your online presence is more important than ever with the rise of AI. Erik sha…
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Nick and Kyle recap the week in Heathcliff! We also discuss Thanksgiving dinner, astronaut bathrooms, and ostentatious clothing choices! Check out Brad Mrock's Heathcliff zine at radioactiveskeletons.com Send us feedback on twitter @HeathcliffRecap or send us an email at HeathcliffRecap@gmail.com! Our theme song is Heathcliff's Meat Song by Louie Z…
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As Andrew Foss of Human Robot says in this episode, “Perfection is pretty easy. To make something interesting is hard.” Those are easy words to say and harder words to brew by, but the Philadelphia brewer strives for character over lager “cleanliness,” eschewing the “crispy” moniker while searching for something more substantial. To accomplish that…
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In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger shares expert strategies for holiday promotions. Learn how to effectively pivot your marketing efforts to make your bar or restaurant stand out during the holidays. From over-the-top decorations to creative drink presentations, Erik explains how to generate free pr…
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In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger shares a hilarious yet eye-opening account of a nightmare Yelp reviewer targeting one of his clients, La Antica Pizzeria de Michele in Hollywood, California. Erik dives into how to handle serial complainers, like Alexander Mendoza, who leave multiple one-star revie…
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Nick and Kyle are joined by comedian and filmmaker Dalton Allen to recap the week in Heathcliff! We also discuss the Costco Guys, wrestling theme songs, and sports! Send us feedback on twitter @HeathcliffRecap or send us an email at HeathcliffRecap@gmail.com! Our theme song is Heathcliff's Meat Song by Louie Zong! Check him out at louiezong.com. Co…
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While Garrett Oliver of Brooklyn Brewery and Vinnie Cilurzo of Russian River need little introduction, the grain they’ve grown fond of brewing with—an African millet known as fonio—may be unfamiliar to many brewers. In this episode, these two brewing legends discuss the grain’s background, as well as how and why they’ve used it in a series of new b…
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Join us on an epic 3-month RV road trip from Scottsdale, Arizona, to San Diego, California! Join us as we explore the country's most unique restaurants and bars starting with the California coast, with stops in Yosemite, San Francisco, Malibu, Newport Beach, and more. From tiki bars like Smuggler’s Cove to hidden gems like Mothership, and top picks…
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Welcome back to the Restaurant and Bar Marketing Podcast with Erik Shellenberger, recorded in Los Angeles, California! In this episode, Erik breaks down the recent changes to Google's algorithm and how it impacts your restaurant or bar’s Google Business Profile impressions and clicks. If you've noticed a drop in your numbers, you're not alone! Erik…
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Welcome to the Restaurant and Bar Marketing Podcast! In this episode, Erik Shellenberger dives deep into how AI will revolutionize how your restaurant or bar is found online. Learn about SEO, search engines, and AI's role in ranking your business above the competition. By 2026, Google is expected to lose 25% of its search volume to AI-driven tools …
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Nick and Kyle are joined by comedian Xaria Coleman to recap the week in Heathcliff! We also discuss green guys, chairs, and AJ and Big Justice! Send us feedback on twitter @HeathcliffRecap or send us an email at HeathcliffRecap@gmail.com! Our theme song is Heathcliff's Meat Song by Louie Zong! Check him out at louiezong.com. Comics featured in the …
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Paul Schneider of Cinderlands is an optimist and a realist—but first and foremost he’s an analyst, studying the evolution of consumer trends and working tirelessly in the brewhouse to find creative and process solutions. He’s not afraid to use all the tools at his disposal—pulling solutions from food science, where necessary—while testing, honestly…
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In this episode of the Restaurant & Bar Marketing podcast, Erik Shellenberger dives into the elusive concept of the "It Factor" that makes some bars and restaurants irresistibly appealing. Drawing parallels with Apple products and the emotional appeal they create, Erik explains how aesthetics, service, ambiance, and layout contribute to the success…
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In this episode of the Restaurant & Bar Marketing podcast, host Erik Shellenberger shares a powerful speech designed for front-of-house staff, showing them how to increase their tips by adopting a “ruthlessly self-serving” mindset. This episode is all about putting more money in your pocket—not just improving the business. Erik explains how being p…
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In the next episode of the Restaurant & Bar Marketing podcast, Erik Shellenberger discusses a key concept from his first book: the Fishbowl vs. the Ocean. Erik explains why relying solely on social media and existing databases (the "fishbowl") isn't enough to drive new business. Instead, he emphasizes the importance of targeting all potential custo…
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Today on the Restaurant and Bar Marketing Podcast, Erik Shellenberger reveals how Yelp's algorithm can hurt small businesses by flagging positive reviews and favoring negative ones. Using real examples like the Peach Cobbler Factory in Cincinnati, Erik explains how Yelp’s flawed system filters reviews, impacting businesses' online reputation and Go…
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In this episode of the Restaurant and Bar Marketing Podcast, host Erik Shellenberger dives deep into how AI is shaping the marketing and operations of restaurants and bars. Erik discusses both the benefits and drawbacks of using AI tools like ChatGPT for marketing, customer engagement, and dynamic pricing. He highlights concerns about AI creating b…
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Great Lakes in Cleveland is an American craft beer institution—a brewery that got its start in the late ’80s, when the concept of smaller breweries still seemed foreign to most drinkers. Now, 36 years later, the scale is much larger than it was in those early days on the seven-barrel pub system—yet some of those early brands persevere. While those …
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In this episode, we show restaurant and bar owners how to boost their business using AI, specifically ChatGPT. Learn practical and easy-to-understand ways to leverage artificial intelligence for improving your marketing strategies, customer engagement, and overall operations. This guide breaks down AI technology in simple terms, making it accessibl…
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Erik Shellenberger has been in the restaurant and bar industry since he was thirteen years old and worked for his mother in the food and beverage department at a Utah ski resort. Since then, he has held every position from dishwasher to bartender to marketing director and everything in between. With well over a decade of corporate marketing experie…
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