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Travelcast

Naully Nicolas

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"Travelcast" is the podcast is for travel enthusiasts, bloggers, professionals, digital nomads who are seeking the latest insights, personal development resources, and actionable tips in the industry. The episodes will be released every two weeks in both French and in English. The mission of each show is to interview people who will share their personal insights on travel, personal stories, expertise insights, and actionable steps that you can immediately apply in your own career or brand.
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#Travelcast

Naully Nicolas

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From the dawn of the jet age to the uncertain early days of the first scrappy OTAs, travel innovation's pace may not be consistent, but its forward motion is constant. New technologies and bold ideas fuel startups, spark pivots and alter strategies. But when do we reach that future our visionaries promised us? The mission of "Travelcast" is to interview experts from across the travel, tourism and hospitality industry together for a regular dose of chat about the digital travel economy, techn ...
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Over the last four years, travel content has grown steadily. Travelers share their stories on social media, continuously producing high-quality videos, images, and diaries. Engaging with travel influencers has become an important way for companies within the travel industry to create brand awareness and for tourist boards to promote new destination…
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When it comes to travel, the timetables are constantly changing, and people are in constant motion. Location-based services, triggered by real-time local users, will play a key role in shaping the next generation of travel technology. There are two types of use cases according to Gartner for location-based services: static and dynamic. In the case …
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Chatbots, chatbots all over the place... every travel web site wants to have a chatbot these days, so it seems; similarly, there is a difference between simply having a chatbot and deploying a chatbot in such a way as to achieve higher levels of customer engagement and, indeed, better business outcomes. In this #Travelcast, I had the opportunity to…
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Customer experience is everything in the hospitality field. Ensuring that guests are pleased is crucial to the success of a market that is increasingly competitive and where poor customer reviews can be disastrous for a brand. Technology is a key component of helping hotels provide the best guest experience, from the moment the reservation is made …
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According to Julián Guerrero Orozco, Vice-President of Tourism, PROCOLOMBIA : “Music is one of the greatest motivations for tourism. Whether live or recorded, experiencing the music of the world is celebrating its rich diversity and talent, promoting intercultural dialogue and encouraging exchange.” Music is one of the biggest motivations for touri…
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According to Julián Guerrero Orozco, Vice-President of Tourism, PROCOLOMBIA : “Music is one of the greatest motivations for tourism. Whether live or recorded, experiencing the music of the world is celebrating its rich diversity and talent, promoting intercultural dialogue and encouraging exchange.”Music is one of the biggest motivations for touris…
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As their numbers continue to grow, Chinese outbound tourists areundergoing significant changes in travel preferences, behaviors, and spending patterns. However, numerous myths and outdated impressions of Chinese tourists persist in the tourism industry. The Chinese digital market has the highest amount of internet users in the world, making it an a…
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The tourism industry still hasn’t discovered that #Itunes, #Spotify, #Soundcloud, TuneIn, Blubrry and Castrex can communicate content. But which content is suitable for audio influencing, and who can produce it? With all of the attention given to grabbing eyeballs with visuals, however, it’s easy to overlook the different ways of reaching your visi…
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The tourism industry still hasn’t discovered that #Itunes, #Spotify, #Soundcloud, #TuneIn, #Blubrry and #Castrex can communicate content. But which content is suitable for audio influencing, and who can produce it?With all of the attention given to grabbing eyeballs with visuals, however, it’s easy to overlook the different ways of reaching your vi…
  continue reading
 
With over 1 BILLION monthly users and growing, Instagram is the place to be in 2019. Thousands of brands are searching for influencers of all sizes to help spread the word about new products and experiences. Learn how you can monetize your passions while helping brands gain awareness. In this episode, I interviewed Kamelia Britton, who is is a full…
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As their numbers continue to grow, Chinese outbound tourists areundergoing significant changes in travel preferences, behaviors, and spending patterns. However, numerous myths and outdated impressions of Chinese tourists persist in the tourism industry. The Chinese digital market has the highest amount of internet users in the world, making it an a…
  continue reading
 
With over 1 BILLION monthly users and growing, Instagram is the place to be in 2019. Thousands of brands are searching for influencers of all sizes to help spread the word about new products and experiences. Learn how you can monetize your passions while helping brands gain awareness. In this episode, I interviewed Kamelia Britton, who is is a full…
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Un grand remerciement à Laurène Philippot pour sa dernière interview pour la rubrique #mynomadlife dans le podcast #Travelcast. Si vous ne la connaissez pas encore, Laurène, c’est la voyageuse aux deux blogs qu’on ne présente plus : Mon week-end en Alsace et Carnet d’escapades. Ce dernier a remporté un Golden Blog Award en 2012 et a été cité par le…
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Over the past few years, the appearance of blockchain has caused fervor across a plethora of interest due to its potential to drastically transform the way we store and use data and other information sources. This technology promises to improve transparency and security in transactions, leading the tourism industry to start to experiment with it. I…
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Il est connu comme un de plus connu évangélisateur des dans le domaine du digitale en Suisse romande. D'ailleurs, La RTS et le CICR lui doivent la réussite de leur virage digitale. On a discuté sur plusieurs sujets en particulier qu'est-ce qu'il l'a poussé vers un mode de vie de semi-nomade entre la Suisse et le Vietnam. Ou encore comment son choix…
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Not a good brand. Not a successful brand… a great human brand? The number of digital travel touchpoints grows rapidly, as travelers look for better offers via search engines, booking apps, online travel agencies, and deal sites. Yet the travel industry must adapt to newer digital marketing strategies to win over potential customers. The key to succ…
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What is a brand identity? Is it your logo? Your color palette? It’s all that—and more. Your brand identity is the “face” that interacts with the entire world. Whatever you create should accurately communicate who you are. However, one common misconception is that a brand identity is exclusively informed by what your brand wants to present. This isn…
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Dans le cadre de la thématique #Mynomadlife, je reçois comme invité: Frederick Kermisch, coach de vie & business. Non seulement, nous allons discuté de son expérience personnel sur le nomadisme digital mais aussi de répondre à ces questions: - Pourquoi tant de frustation dans nos "carrières" professionnelles ? - Est-ce que le fait de devenir un nom…
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In this #travelcast episode, I had the pleasure to receive Caroline Sande who is not only vivid traveler but also founder of TravelEatSlay. Her aim is to share travel experiences, explore global food cultures while expressing a fashion statement within a growing community of travelers. We discuss his experience with digital nomadism, but also to an…
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Today’s travelers are looking for more personalization and convenience during their hotel stays, and hoteliers are seeking out new solutions to help meet those needs. Akia is an artificial intelligence messaging platform that allows communication between a hotel and guests and learns to anticipate guests’ needs. In this episode, I had the pleasure …
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Over the last few decades, innovations in aviation — wider, more efficient jets and the rise of low-cost airlines — significantly reduced the cost of flying. Bigger cruise ships capable of holding many thousands of passengers now take entire floating cities to coastal ports (which is why Venice recently banned these). Then there are the many splend…
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C’est désormais une évidence pour tous que l’ intelligence artificielle va transformer le marché. Tout a commencé, avec l’impulsion donnée par Amazon Go, où l’intelligence artificielle a complètement réinventé l’expérience shopping des clients en retirant les files d’attentes en caisse. D’autres industries ont rapidement suivi le mouvement. Tesla u…
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In recent years, the topic of "Independent Hotels vs Brand Hotels" has become more and more popular. It's now being discussed in every industry conference.In this episode, I had the pleasure of interviewing Carlos Aquino, Co-Founder of Magnum Leap Business Intelligence and VP Sales & Business Development at Tafer Hotels & Resorts. We spoke on: How …
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The blockchain technology is slowly and steadily carving out a prominent space for itself across different industries. Ideally, blockchain can be recognized as a decentralized, invulnerable ledger system that keeps track of economic transactions that can be implemented to record anything that holds value, other than just financial transactions. Wha…
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In less than two decades China has grown from travel minnows to the world’s most powerful outbound market, leapfrogging the US – and leaving it in its wake. According to the United Nations World Tourism Organisation (#UNWTO) Chinese tourists overseas spent $261.1bn in 2016, up from around $10bn in the year 2000 (the figure for 2017 is likely to top…
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Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience?I was pleased to receive Gilad Berenstein…
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In less than two decades China has grown from travel minnows to the world’s most powerful outbound market, leapfrogging the US – and leaving it in its wake. According to the United Nations World Tourism Organisation (UNWTO) Chinese tourists overseas spent $261.1bn in 2016, up from around $10bn in the year 2000 (the figure for 2017 is likely to top …
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Airlines are being fostered to transform their businesses, to catch up with or be ahead of technological trends, such as social media, cloud computing, mobile connectivity or big data. Considering the current pace of market penetration, we can observe a huge difference in today’s market from a decade ago. For instance, the complete travel experienc…
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Pour de nombreux secteurs, la transformation digitale n’a pas grand-chose à voir avec des vacances au soleil. Mais qu’en est-il du tourisme et des voyages ? Quelles sont les tendances digitales dans ce secteur qui a priorisé dès le départ l’expérience client ? Selligent Marketing Cloud dévoile les leçons à suivre pour les marketeurs souhaitant amél…
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The SMEQ (Social Media Emotional Quotient) is the art and influence of creating, attracting and building better business relationships through digital media. We need to understand the importance of keeping our online activities interactive and with a human feel.In this #travelcast episode, I was pleased to receive Elise Quevedo, Author, Global Key …
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Guests now rely on peers and online recommendations rather than traditional star ratings to make their booking decisions. Today, 95% of leisure travelers report spending an average of 30 minutes reading reviews prior to booking a hotel and they are quick to say what they think on social media platforms. They expect their hosts to provide them with …
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COMMENT COMMUNIQUER SUR LES RÉSEAUX SOCIAUX ?/ Panorama des réseaux sociaux:connaître les usages et les comportements à adopter en fonction des différents réseaux sociaux/ Fondamentaux du Community Management : les bonnes pratiques,les conseils organisationnels, la stratégie de contenu et comment mesurer les résultats pour être efficaces ?…
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Entre les évolutions technologiques et les nouveaux comportements des consommateurs, le secteur de l’Hôtellerie fait face à une véritable révolution. Les voyageurs exigent aujourd’hui des services personnalisés et une expérience unique durant leur séjour. Face à la standardisation des grandes chaînes hôtelières, certains établissements se sont diff…
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Leo Tolstoy once said, “All great literature is one of two stories; a man goes on a journey or a stranger comes to town.” Anytime a traveler embarks on an adventure, they return home not only with memories of where they went, but with stories of being changed by their experiences. In no other vertical is the possibility for rich and engaging storyt…
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Tomorrow’s travelers will want to travel the world in just one way – their own way. They'll want to put together their own unique travel experiences, tap into inspiration from other travelers and then share their own personal plans with friends. That’s how they see the future of travel.In this #travelcast episode, I was pleased to receive Juanjo Ro…
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I was pleased to received Gwen Miller who is Vice President, Content Strategy at Kin CommunityIn this #travelcast episode, we spoke on: How to build a corporate culture of data-driven strategy?Data is a fundamental element of digital media. It’s intertwined with everything we do and when you harness it right you can uncover incredible insights that…
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In this #travelcast episode, I was pleased to receive Amir Segall who is VP of Global Supply at HotelTonight (https://www.hoteltonight.com/).We discussed on: What is the Future in the Hospitality Industry?For the longest time, the hospitality industry has been this stable, undisturbed market where progress is steady and revenue is pouring in consis…
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If you are new to the China market, or in the process of creating a digital strategy to reach your Chinese consumers, there is one tactic you just can’t ignore: KOL (key opinion leader) endorsement.I was pleased to received Lauren Hallanan who is an influencer, Chinese social media marketerIn this #travelcast episode, we spoke on: Why Influencers a…
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In this #travelcast episode, we spoke on: How Facial Recognition Makes Your Travel Experience A Smooth OneAfter mobile technologies became an integral part of daily life, the offering of services that utilize mobile platforms turned into a necessity for service providers.Companies were forced to either enhance their service offering with the mobile…
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I was pleased to receive Paul Bulencea who has published the book Gamification in Tourism.In this episode, we spoke on: How to Design Extraordinary Travel Experiences thru Gamification.The travel industry is at a point where market differentiation has become more crucial than ever.Tourism is extremely accessible. More and more tourists have become …
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