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Tropical Social Podcast | Social Media Management & Strategy

Shannon Segall, Social Media Manager + Mentor

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Welcome to the Tropical Social Podcast! The podcast for social media managers who are looking to stand out online & live the laptop lifestyle. Join your host Shannon Segall every Tuesday for real conversations that will help you navigate the ups and downs of entrepreneurship & pursue your version of living the laptop lifestyle. Whether you want to work online + live abroad, road-trip across the country, or simply be your own boss from the comfort of your home, The Tropical Social Podcast is ...
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Kiss My Aesthetic Podcast

Michelle Wintersteen

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The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs. The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle lives ...
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Welcome to Carolina Reeper with Jon Reep! A weekly podcast by comedian Jon Reep and his pals from Hickory. Jon lived in Los Angles for 18 years, but after his dad suffered a stroke, he moved back home to take care of his folks in Hickory, NC. Jon has spent half of his life in North Carolina and the other half in California. He's the Urban Cowboy of podcasting. Each week Jon chats with his Hickory friends, his parents, other comedians & even celebrity guests. He has ongoing segments such as " ...
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In today’s episode, I’m joined by Natalie Barbu, content creator, entrepreneur, and founder of Rella—a VC-backed startup that’s raised over $1M. With over 400K followers across platforms, Natalie has mastered the art of monetizing as a micro-influencer and building a personal brand that stands out. We dive into her journey from consulting to becomi…
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Stick around because this week, Michelle is joined by KB from StickerGiant to discuss why branded stickers could be your business' next secret weapon. From tips on designing the perfect sticker to leveraging stickers as a low-cost marketing tool, you'll learn how stickers increase brand loyalty. KB is the Content Marketing Manager at StickerGiant.c…
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Welcome to an all-new Carolina Reeper show! Today’s episode is one Big Blow Out Bash, a Seriously Social Shindig, and Full-on-Fall Festivities! In this episode, we’re going to talk Hickory's Oktoberfest, high school reunions, and Halloween parties. Plus! Marc Hunt is here so we're going to play Goodwill Hunting, as we unbox gifts we got each other …
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Have you ever wished someone would just tell you where you’re going wrong with your content? In this episode, I share behind-the-scenes insights from my Instagram audits and explore why your posts might not be achieving the engagement or results you desire. I’ll walk you through my top strategies for auditing your social media, from setting clear g…
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Ever wondered how to make your brand as memorable as Starbucks' green or Target's red? Discover the secrets to creating brand visuals that look good and stick in everyone's mind. From color schemes to fonts, you'll learn how to build timeless brand visuals. ------------------------ In today's episode, we cover the following: The impact of your bran…
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Welcome to an all-new Carolina Reeper Show! This episode is one big beneficial high school reunion fundraiser for a good cause. Are you coming to the high school reunion? Have you ever crashed one? Well, you should. Have you been to any hurricane benefits lately? There’s plenty to choose from and we will fill you in. What does it sound like when a …
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If you’ve been feeling like there’s too much competition or not enough clients to go around, let me tell you—you couldn’t be more wrong! In today’s episode, we’re diving into the million-dollar question: How do you land your first social media management client when you’re just starting out? I’ll guide you through essential steps to help you stand …
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Step onto the green and join Michelle and Kendall Kinsman in discussing women's activewear and Lily Par's branding project with MKW Creative Co. From lessons as an early-stage entrepreneur to brand vision and the secrets to creating a brand that’s not just a store but a destination, get ready for a hole-in-one episode. Kendall Kinsman is the founde…
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Welcome to an all-new LIVE episode of the Carolina Reeper show! Today’s episode is like an Apocalyptic, Appalachian, Appendix Surgery in October. Happy October 1st everybody. Hurricane season is here and Hurricane Helene wreaked Havoc up in the Hills. We’ll talk about that.. It's Breast Cancer Awareness Month! Everyone, guys and gals give yourself …
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It’s been a hot minute since my last episode, and life has been a whirlwind since moving back to California! After a marathon travel journey and getting sick, I’ve been navigating the chaos of adulting—finding an apartment, fixing my car, and sorting out health insurance. Now that I’m finally settling in, I want to chat about something many of you …
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Flip the script on boring website design and create a binge-worthy online presence. Join Michelle and the duo behind Inkpot Creative, KP and Jessie, who are here to inspire you to uplevel your about, portfolio, and landing pages. Unlock the secrets to using personal stories and just the right dash of bold colors to keep visitors hooked. Whether you…
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Today’s episode is like a well-oiled, juiced-up Ginger at a P-Diddy Freak Off Party. That’s right, Keep your puffy combs in your pants, and pull that red rocket outta your pocket! First up... Our ginger hero, Andy Dalton gets the Carolina Panthers their first win. And on behalf of all gingers, you’re welcome. Also, I’m going to be an Alpha Wolf. Wh…
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In part 1 of this 4-part series, Michelle takes you through the branding presentation she created for the Fit Boss Blueprint Summit. Stick around if you want to elevate your re-brand to the next level. Today, you'll learn about defining your brand architecture, from your mission and values to structuring your offers to attract your dream clients an…
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Welcome to another episode of the Carolina Reeper Show! This episode is like a Nasty Cat Fight in Springfield where Biting, Spitting, Hocking, and even Cooking are allowed. We’ve all heard the saying "There’s more than one way to skin a cat". Well, how many? I guess we have to ask the citizens of Springfield. Plus! The Hickory Hammer strikes again!…
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Get ready to streamline your strategy and elevate your brand game with the PR powerhouse Jess Windell. Her and Michelle dive deep into the art of prioritizing tasks, planning holiday campaigns like a pro, and mastering the agile world of PR and marketing. Learn how to seize trends, craft relevant pitches, and draw inspiration from unexpected source…
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Welcome to an all-new episode of the Carolina Reeper Show! Today’s episode is like a Poisonous, Pick Pocketer who Poaches Other People's Property! Are you down with OPP? Have you ever sold somebody else’s stuff without their permission? Let's ask Isaiah? This one is hilarious. Our intern really has outdone himself this time! Also! Do you know what …
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Today, I’m breaking down the myth that the social media management industry is too saturated—and showing you why there’s still plenty of room for YOU to stand out and succeed in 2024. Tune in to hear: Why the idea of 'oversaturation' is holding you back from carving your own path. How following too many social media managers can make the industry f…
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Unlock the secrets to a decade of entrepreneurial insight? Join Michelle as she shares the 10 powerful lessons learned from 10 years of running her own business. From riding the unpredictable waves of creativity to building a community that actually gets you, get the lowdown on hiring the right people, juggling work-life balance, and battling impos…
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Welcome to an all-new jam-packed Carolina Reeper Show! Today’s episode is like a Crazy Dehydrated Chimpanzee who gets the Cramps on Labor Day. Too much Labor on Labor Day sent me to the ER. Listen to hear this! Comedian (and the original Carolina Panthers Sir Purr mascot) Tommy Donovan makes a guest appearance on the "Who's Zoomin' Who" segment and…
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If you’ve ever felt pressured to lower your prices to land clients as a social media manager, this episode is a must-listen. Undervaluing your services might seem like a way to attract more business, but it can actually hurt your success and the social media management industry as a whole. In this episode, I share why setting low prices can lead to…
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Ever wonder why your social media posts aren't getting the action you desire? Today, Michelle is joined by Alexa Phillips of Bright Eyes Creative Co. to challenge you to infuse boldness and authenticity into your online presence. Plus you'll hear all about her recent career pivot and top inspirations. Hit play to turn your ideas into gold and leave…
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Welcome to an ALL NEW Carolina Reeper Show! This episode is gonna be downright peachy. When was the last time you ate a peach? Wes and Isiah are in the house... We've got updates from the Food Lion Fire Lane and with College Football returning we have to revisit The Rules and Regulations on Rooting in College Athletics. Plus! I've got more unopened…
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Today, we’re doing something a little different with Flashback Tuesday. I recently moved back to San Diego after 4½ years as a digital nomad, and the transition has been anything but smooth. I’m dealing with jet lag and a virus, so instead of a new episode, I’m revisiting one of our most popular ones: 'What to Charge for Social Media Management in …
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Do you feel stuck on how to stand out in the oversaturated social media landscape? Buckle up because Michelle is joined by fellow social media expert Shannon Segall to chat about nailing your brand positioning, creating content that's actually useful to your clients, and how to adapt to the ebbs and flows of user behavior online. Plus, hear Shannon…
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Welcome to an all-new episode of the Carolina Reeper Show! Today’s episode is like a Secret Agent Food Critic who Plays the Sweet Potato Pipe! Did you know there was a sweet potato pipe? Yeah, me either but we’re gonna learn about it. And we have a new segment with the Carolina Foodie Wesley Hawn, where did he eat recently? What did he eat? Was it …
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Are you struggling to fill your client roster despite all the hard work you’re putting in? In this episode, we’re uncovering the five key reasons you’re not attracting the social media management clients you want—and, more importantly, how to fix them. From building confidence and refining your messaging to leveraging your online presence and being…
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Pop the prosecco and let’s toast to bella Italia! Join Michelle as she chats with Luigia, a real estate lawyer turned property manager, and owner of Piano C Property Management. Get ready to uncover the ins and outs of rebranding with MKW Creative Co, short-term letting, and the delicate dance of balancing tradition with modern tourism. Whether you…
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Welcome to an all-new Carolina Reeper Show! In this episode, our friend Doug Rink is in the house... we're going to be discussing the infuriating phenomenon of people parking in the Fire Lane at Food Lion. Plus, Jon and the gang get into the Australian Break Dancer making waves at the Olympics... are the Australians mocking break dancing? We'll als…
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Ready to wave goodbye to your branding project and send it off into the world with a bang? Michelle is here to unwrap the secrets of her offboarding process for branding. Learn how to hand off files like a pro, keep everything organized, and ensure your client feels like they just received a branding treasure chest. Let's iron out your creative pro…
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Today’s episode is brought to you by my signature course, The Tropical Social Accelerator—a hybrid group coaching program and course specifically designed for new and aspiring social media managers who want to build a standout brand, craft a marketing strategy that converts, and create a business that aligns with their dream lifestyle. Whether your…
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In this brand new LIVE episode of the Carolina Reeper show we give a salute to Vice President Hurricane Debby who’s also a dentist from Memphis with Sleep Apnea and a Swimming Pool! So...I’m getting a pool, I just got back from Memphis, I had a dentist appointment, Hurricane Debby is coming, and Kamala Harris selects a running mate, all that and it…
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If you’ve been wondering whether the digital nomad life is right for you, then this is the episode for you! After nearly five years of living as a digital nomad, I’m considering a return to the States. While I’m not certain if it will be permanent, I want to share the reasons behind this decision and how it might resonate with you if you’re at a si…
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Ever wondered how to create a buzz in the neighborhood or throw a killer open house? Today, Michelle talks with Sarah from Falk-Ruvin Gallagher to discuss their rebrand with MKW CREATIVE CO. and spill the secrets to crafting a brand that doesn't just sell but connects. From managing high-stakes visuals to making events unforgettable, we're diving i…
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LIVE from Hickory! It's an all-new Carolina Reeper Show! This episode is a Totally Request Live Hour. It’s like a better-looking episode of TRL on MTV but instead of Carson Daily, it’s me Jon Reep, and my pal Marc Hunt. In this episode, we get to the bottom of "Is Diet Mountain Dew Racist?", talk about the hot topic of the Olympics Opening Ceremony…
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Get ready to light the torch and join Michelle as she dives into brand predictions at the Paris Olympics! With the games kicking off, Michelle breaks down why we love the Olympics, the psychological benefits of watching sports and influencer predictions. From historic partnerships like Coca-Cola and Visa to the luxury twist of LVMH at Paris 2024, d…
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Today’s topic was inspired by a fellow listener who is worried about meeting client expectations, especially as someone just starting her social media management business. I thought it would be the perfect time to share how I set expectations for my clients from the get-go so we're both on the same page moving forward. In this episode, I’ll take yo…
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How did a simple passion for pickles evolve into the vibrant brand Hot Girl Pickles, captivating Gen Z and dominating social platforms like Instagram and TikTok? That's exactly what we're unpacking in today's episode! Join me as I dive into the journey of Leah Marcus and Yasaman Bakhtiar, co-founders of Good Girl Snacks. With no prior experience in…
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Welcome to an all-new Carolina Reeper Show! This episode is like a Gorgeous Grandma wearing a Tin Foil hat drinking a Citrus Vanilla Ice Cream Float. Did you know today is Gorgeous Grandma Day? Who’s the hottest grandma you know? Also, who is Ken Speeracee and what are his theories? Where is Joe Biden? Who’s the next Democratic Presidential Candida…
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Ever dreamed of fusing fabulous food with stunning visuals? Join Michelle as she slices into food and beverage photography with Katie Wann. Discover your foodie fanbase, nail your preproduction process, and brush up on your networking game. Whether you're an entrepreneur craving variety or someone looking to elevate your brand imagery, this convo s…
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It's an all-new Carolina Reeper Show! In this episode...Former President Trump got shot by a misguided 20-year-old dork with bad aim. So we’ll talk about it. Celebrity deaths are in the news! Jon and the gang will take time to remember Richard Simmons, Shannon Doherty, Dr. Ruth Westhiemer, and Joe Bonsall of the Oak Ridge Boys. Also, pal Marc Hunt …
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Get ready to optimize your content to its fullest potential. Get the secrets on teasing, releasing, and launching your products with a bang. With tips on creating a content flood to getting the user-generated content you desire, Michelle's insights will help you drive your business toward your goals. ------------------------ In today's episode, we …
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Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is my hybrid group program and course designed to help new and aspiring social media managers build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive disc…
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Welcome to an all-new Carolina Reeper! This episode is like a chaotic caption this contest with Kurtis while eating a hotdog in a hurricane at a Hickory Crawdads game! In this episode, Jon and the gang talk about Hurricane Beryl, Jon shares some of his new favorite Idiotic TikToks, we celebrate Shark Week, get a Mystery History Lesson from Intern I…
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Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLI…
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Ever wondered how to transform a mere Airbnb into a guest's dream escape? Join Annette and Sarah of Thanks for Visiting as they dish on the secrets to creating Instagram-worthy stays, reframing your property as a brand, and making every detail count. Whether you're dreaming of buying land or wanting to design properties, this is your go-to guide fo…
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It's an all-new Carolina Reeper Show! This episode is where Patriotism, Performance, and Pyrotechnics, Collide in a Cacophony of Loud Kabooms that produce Mushroom Clouds! We’re gonna give you fuel, give you fire, give you that which you desire. We're celebrating the 4th of July.. Happy Birthday, America! We’re gonna look at some fireworks gone wro…
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You've arrived at your mid-year accountability checkpoint. How are the goals you set back in January going? This week, Michelle dives into the nitty-gritty of transforming major milestones into reality. Taking you through the 11 goals she and her team have hit and the 13 they have their eyes set on for the second half of the year, this episode is a…
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Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is my hybrid group program and course designed to help new and aspiring social media managers build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive disc…
  continue reading
 
Welcome to an all-new Carolina Reeper Show! This episode is like Jamaican Jambalaya of Jerk Chicken and Catfish Goulash with Cornball Nuggets. I’m back from Jamaica, I survived and we’ve got stories to tell. Also, we’re gonna talk about the Hawk Tuah Girl and how Mike Judge predicted the future. Plus, I have more residual checks to give away. Who w…
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We're talkin' about AI again, and this time, we're diving deep into Claire Xue on AI wearables, digital twins, and the controversy around data security. Curious about how AI avatars could ace your client meetings or the pitfalls of Instagram's opt-out options? We've got you covered. You'll learn about AI-created assets, their impact on creative ind…
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