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Ghetto Gastro's Jon Gray On His Journey From Hustler To Food Mogul

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Manage episode 330953938 series 3296104
Contenuto fornito da NPR. Tutti i contenuti del podcast, inclusi episodi, grafica e descrizioni del podcast, vengono caricati e forniti direttamente da NPR o dal suo partner della piattaforma di podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
When New York multi-hyphenate Jon Gray set it upon himself to bring the Bronx to the world through food, he faced two battles: establish a successful business at the tail end of a recession, and overcome the high-end culinary world's historically white gaze.
Now, Ghetto Gastro, the food collective he co-founded, is connecting the dots between fashion, design, hip-hop and the culinary arts. They've created unforgettable food experiences and products in collaboration with Nike, Microsoft, Airbnb, Beats By Dre and more. They're known to bill corporate giants well into the six figures for just a few dozen dinner guests.
Jon was raised in a nurturing, education-forward household in the Bronx. As a teenager, he sold drugs to afford things his peers couldn't. In conversation with Jay, he talks about how he transitioned from that lifestyle--and applied some of those same skills--to a multidisciplinary career in the arts that he "reverse-engineered," in his words.
He also explains how Ghetto Gastro is not only about creating value, it's about capturing that value, circulating it back to Black people through donations, and thereby channeling new opportunities into the community directly.
For sponsor-free episodes, weekly bonus content, and more, subscribe to The Limits Plus at plus.npr.org/thelimits. On this week's Plus episode, Jon discusses his personal and spiritual connection to the late designer Virgil Abloh.
Follow Jay on Instagram and Twitter. Email us at thelimits@npr.org.
  continue reading

55 episodi

iconCondividi
 
Manage episode 330953938 series 3296104
Contenuto fornito da NPR. Tutti i contenuti del podcast, inclusi episodi, grafica e descrizioni del podcast, vengono caricati e forniti direttamente da NPR o dal suo partner della piattaforma di podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
When New York multi-hyphenate Jon Gray set it upon himself to bring the Bronx to the world through food, he faced two battles: establish a successful business at the tail end of a recession, and overcome the high-end culinary world's historically white gaze.
Now, Ghetto Gastro, the food collective he co-founded, is connecting the dots between fashion, design, hip-hop and the culinary arts. They've created unforgettable food experiences and products in collaboration with Nike, Microsoft, Airbnb, Beats By Dre and more. They're known to bill corporate giants well into the six figures for just a few dozen dinner guests.
Jon was raised in a nurturing, education-forward household in the Bronx. As a teenager, he sold drugs to afford things his peers couldn't. In conversation with Jay, he talks about how he transitioned from that lifestyle--and applied some of those same skills--to a multidisciplinary career in the arts that he "reverse-engineered," in his words.
He also explains how Ghetto Gastro is not only about creating value, it's about capturing that value, circulating it back to Black people through donations, and thereby channeling new opportunities into the community directly.
For sponsor-free episodes, weekly bonus content, and more, subscribe to The Limits Plus at plus.npr.org/thelimits. On this week's Plus episode, Jon discusses his personal and spiritual connection to the late designer Virgil Abloh.
Follow Jay on Instagram and Twitter. Email us at thelimits@npr.org.
  continue reading

55 episodi

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