I migliori Michael Becker podcast (2024)

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EPS 308 - Where do you make money at these days? War Fighter and Top Apartment Broker; Mark Allen chats about the North Texas market. 31:40

5d ago31:40

31:40

Mark Allen- Executive Managing Director of GREA- has sold over 150 apartment buildings in North Texas. YOU want to know Mark...IF YOU WANT TO BUY APARTMENTS. Mark discusses the number of transactions that have closed in North Texas. It also chats about the limited inventory that’s available today for apartment buyers…and where he sees the investing…

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ASK MIKE MONDAYS: “Will the ½ point FED cut… going to help apartment investors?” 25:03

7d ago25:03

25:03

Just last week the Federal Reserve lowered their short-term rates by 50 basis points. Michael discusses what investors can now expect. It’s been 420 days since the last hike. Over the last few months…many general partners have been waking up in a sweat at 3am and reliving a bad nightmare of higher debt payments on their bridge loans. Today, with th…

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ASK MIKE MONDAYS: Can these LOWER RATES stimulate apartment investors to buy more properties? 32:35

2M ago32:35

32:35

Michael and Paul chat about how these lower interest rates could impact apartment investing. The 10-year treasury in May, hit a high of 4.71%, today we are at 3.90%. Could these lower mortgage rates bring investors back into the market. Michael talks about the HEADLINES of what he is seeing today in apartment ownership and investing. Are you intere…

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Become a linchpin. 28:07

2M ago28:07

28:07

Become an indispensable linchpin. In this episode, I explain how to identify and embrace your unique value, showcase your process, and build a personal brand that stands out. Learn the secrets to decoupling your inputs from outputs and becoming impossible to ignore in your field. This episode is filled with actionable insights and real-world exampl…

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Ep. #120: Monetization, Failing Fast & Lead Management in 2024 17:15

4M ago17:15

17:15

This exclusive episode, taken from my eLearning program (link below), covers several key learnings on various business topics, including monetization timing, failing fast, lead handling, outbound prospecting, exponential thinking, and capitalizing on mega-trends before they become mainstream. Key Takeaways: Monetization Timing: Understanding when t…

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Ep. #119: 10 Things to Consider When Acquiring & Exiting a Business 10:01

4M ago10:01

10:01

This exclusive episode, taken from my eLearning program (link below), dissects 7 critical factors to consider when buying a business and 3 essential steps to take when selling yours. Key Takeaways: Buying a Business: Financial Health: Evaluate the financial statements and profitability. Market Position: Understand the business’s position within its…

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Ep. #118: Sentiment Management, NPS & Stopping Defective Customers 8:57

5M ago8:57

8:57

In this episode, I delve into several key topics related to public perception, reputation management, and churn reduction. Here’s what you’ll learn: Key Takeaways: Combating Negative Reviews: Strategies to address and mitigate negative reviews in the public domain by exceeding customer expectations and going above and beyond what other companies ar…

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Ep. #117: How to Grow CLTV, Drive MRR & Increase Retention 14:44

5M ago14:44

14:44

I want to share three ways to enable monthly recurring revenue and three ways to grow customer lifetime value, regardless of your business model. There are essentially three ways to enable MRR: a full-fledged subscription or membership business; what I call a “perpetual performance-based” pseudo subscription option; or optional add-on recurring pro…

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ASK MIKE MONDAYS: Are we finally at the bottom of the cycle? 28:33

5M ago28:33

28:33

For some apartment investors it feels like we are at the bottom or close to the bottom of the cycle. What are some signs that gives that argument some validity? Mike chats about what he is seeing today with the marketing of two properties that he is currently selling. Are you interested in learning more about how Multifamily Syndications work? Plea…

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EPS 307 - Elvis, Madonna, Bono, Cher, Prince…and now meet Mauricio! 32:33

5M ago32:33

32:33

Rockstars are known for having one name. Not attorneys. If you are currently an apartment investor…you know his name or have seen his YouTube videos. If you are not…you only need to know one name…Mauricio. Mauricio Rauld is a securities attorney with Premier Law Group. He advises entrepreneurs in scaling their business by raising capital through re…

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Ep. #116: From Rock Bottom to $50K Months: Secrets to Abundance [w/ Anton Wisbiski] 1:07:41

6M ago1:07:41

1:07:41

In this exclusive workshop from my first eLearning program, 7-figure entrepreneur Anton Wisbiski shares the stories, principles, and mental frameworks he learned on his journey from rock bottom to consistent $50k months. Key Takeaways: Two Factors for Creating Abundance: Level of Consciousness: Learn how to creatively and strategically manipulate t…

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Ep. #115: Exponential Thinking, High Barrier-to-Entry Businesses & Going Meta 4:22

6M ago4:22

4:22

This episode is an exclusive sneak peek from my new eLearning academy, launched alongside my book, CONTENT CAPITALIST. Key Takeaways: Disruptor Mindset: Aim to bring more value in a more economical, scalable way than others. Go Meta: By encompassing and invalidating all prior iterations of a product, you can create a version that is 10x better. Net…

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Ep. #114: My 8 Marketing & Business Growth Principles 8:11

6M ago8:11

8:11

In this episode, I break down eight essential marketing and growth principles for business success: Delay Gratification: Invest in building your audience, creating valuable content, and enhancing long-term brand equity over chasing vanity metrics or quick cash-outs. Give More Than You Get: Maximize consumer surplus to encourage word-of-mouth referr…

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Ep. #113: Pricing Strategy is the Key to Maximizing Sales 9:43

6M ago9:43

9:43

In this episode, I explain why it's best to compete on value and brand rather than on price. Discover why premium pricing is often the most effective strategy, especially when targeting affluent buyers. I also compare models for high-ticket investments and monthly membership programs, providing insights on how to craft a pricing strategy that ensur…

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Ep. #112: Adapting to the New Marketing Landscape [The Thoughtful Entrepreneur Podcast w/ Josh Elledge] 6:41

6M ago6:41

6:41

I'm sharing a snippet from a recent interview I did on Josh Elledge's podcast to promote CONTENT CAPITALIST. We chat on the changing marketing landscape. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ ====…

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Ep. #111: Goodbye Marketing Funnel, Hello Content Continuum 20:21

6M ago20:21

20:21

The Content Continuum is not only the most accurate but also the most mutually-beneficial model for both company and customer. In this episode, I chat with Hernan on The Business Bros Podcast to share my new model for modern marketers. Whereas a quick sale was the goal before, the new strategy is built to house and help as large an audience as poss…

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Ep. #110: Move to a Decentralized, Distributed Branded Newsroom 13:29

6M ago13:29

13:29

It's time to move to a distributed brand newsroom. An emergent opportunity for entrepreneurs building companies is to decentralize the content function by moving to what I call a participatory publishing model. Here, your entire team is responsible for content (not one or two marketing people). In a creator-centric model, the system constraint is t…

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Ep. #109: Our Simulation, Spiritual Ascension & Tech Innovation [PT II] 13:17

6M ago13:17

13:17

In this episode, I offer thoughts on connected technologies like brain computer interfaces. Note, I am no longer a part of the project mentioned here. We parted ways due to misalignment on vision and values, but the overall message shared still holds true. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLe…

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Ep. #108: Our Simulation, Spiritual Ascension & Tech Innovation [PT I] 20:30

6M ago20:30

20:30

In this episode, I explain how humans are poised to evolve with, and, ultimately, through technology. I share how my view on technological mergence has shifted 180-degrees from where I was three or four years ago. The transhumanist dystopia many are fearful about is only one (and a very unlikely) scenario. The truth is that ascension—a divine and s…

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EPS 306 - The “Legend” CHARLIE YOUNG, with Madera Residential, sure can tell a story. 46:24

6M ago46:24

46:24

Do you think a guy that has bought over 120 apartment buildings could teach you something? Yes…that’s 120 buildings, not units. Madera Residential is one of the largest and most active apartment buyers in Texas. You will love Charlie’s down-home charm and wisdom, but don’t let that fool you. Charlie and his team are experts in finding opportunities…

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EPS 305 - MEET REAL ESTATE GURU- Steve Davis with TOTAL WEALTH ACADEMY. 31:12

6M ago31:12

31:12

Do you have exposure to real estate in your personal balance sheet? Going from ZERO to ONE is the most challenging part of investing in real estate. When you start investing in apartments you don’t know- what you don’t know, right? Steve Davis and his team at Total Wealth Academy will give you the confidence to invest. Listen to Total Wealth Academ…

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Ep. #107: I Got Accepted to Antler MENA ’24 (with a 0.2% Acceptance Rate) 20:01

6M ago20:01

20:01

I was selected to participate in Antler's Spring '24 MENAP cohort, their first in Dubai. Getting invited into Antler is statistically more difficult to do than gaining acceptance into Harvard. For context, Antler accepts about 3% of applicants across their 12 global locations, and the acceptance rate for their MENAP arm is even less than that (0.2%…

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Ep. #106: How to Build Your Company into a Content Machine [w/ Ray Voice] 17:15

6M ago17:15

17:15

Content is changing, and consumers are changing how they consume it. In this episode, I explain how to parlay personal brands to scale your company, how to enroll employees in creating and sharing, and how to shift to a distributed branded newsroom. This episode is best for startup founders or sole proprietors. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONT…

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ASK MIKE MONDAYS: “DEFAULT INTEREST- A lending phrase you must learn!” 24:51

6M ago24:51

24:51

When a property fails, and the borrower stops making payments…that’s a problem for the lender and the borrower. What you may not know- is that when you stop making mortgage payments- this will cause the lender to accelerate your interest cost. Yikes!! In your loan documents there is specific language that aids the lender by increasing your current …

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EPS 304 - How do you QUALIFY FOR A LARGE APARTMENT CONSTRUCTION LOAN? Who’s on your team matters! 51:50

7M ago51:50

51:50

It seems like every other investment sales flyer we see today…offers the opportunity to buy land. Land to BUILD an apartment building. Many investors are now focused on construction. How do you finance? Should you consider a 35-40% down conventional Bank loan that is full recourse? Or should you consider a 15% down…government backed, non-recourse F…

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EPS 303 - Loan Officer Roundtable: 1st Quarter 2024- What are lenders approving today? OR… NOT!! 40:40

7M ago40:40

40:40

So…You want to buy an apartment building? Who is your biggest financial partner in the transaction: it is your lender! Get to know your lender and what they can offer you. Know what the lender expects today and their “hot” buttons for approval. It’s completely different than 24 months ago. We will speak with the top producing loan officers at Old C…

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EPS 302 - Coaching and Counseling: The INFAMOUS Buyer/Seller Call. What to expect! 50:44

7M ago50:44

50:44

Imagine this. You are in BEST and FINAL and about to be awarded a huge apartment building. It’s you and two other buying groups. You made the cut and now the seller must make the right decision. Who to choose? Are you the right buyer? Can you close? The seller has too much on the line to make the wrong pick. They want to talk to YOU! It’s the BUYER…

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EPS 301 - Nashville is ROCKIN’ in multifamily! Have you explored central Tennessee? 43:38

7M ago43:38

43:38

Brian Truman with SVN- Accel Commercial Real Estate sells lots of apartments in Tennessee. Did you know that Health Care Management is the top industry in the Music City Capital and not tourism. Brian discusses why 75% of his investment sales business comes from out-of-state investors buying apartments around Nashville and where the best places you…

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Ep. #105: How to Monetize Your Audience & Build a Sellable Content Business [w/ Joe Pulizzi] 13:48

7M ago13:48

13:48

Over the last decade, Content Marketing Institute has become the leading informational resource in the world for marketers looking to leverage content to spur and support business growth. CMI was founded in 2007 by Joe Pulizzi, now widely recognized as the Godfather of Content Marketing. In this mini masterclass, Joe shares the genesis of Content M…

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Ep. #104: Personal Brands, Influencers, Evangelists & Earned Media 17:26

8M ago17:26

17:26

Today, nearly everyone in your company needs to become an evangelist, publicizing and advocating for the company in the public domain. We’re also beginning to see a real blurring of the lines between “influencers” and “evangelists” (as I define the term, which is basically a B2B influencer working for a company). In the future, companies will hire …

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Ep. #103: How to Sell High-Ticket Offers (PT II) 59:11

8M ago59:11

59:11

In this special one-hour episode, I'm sharing an exclusive training from an eLearning program I ran in 2022. In it, I break down the entire high-ticket sales call structure top to bottom. As a note, this type of call assumes the lead came in "cold" and there had not been detailed rapport established for weeks prior. A small portion of this content …

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Ep. #102: How to Sell High-Ticket Offers (PT I) 12:26

8M ago12:26

12:26

How should you be thinking about structuring your sales approach when deploying high-ticket products into the saturated social media market? In this episode, I'm sharing an exclusive training from my 2022 eLearning program. In part II, publishing right after this episode, I'll give you the sales script. First, we have to set the tone. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 …

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Ep. #101: Turn Marketing into a Cash-Producing Machine in 2024 7:51

8M ago7:51

7:51

For most businesses, marketing is an expense. But what if it could be a revenue-producing machine for your business? In this episode, I offer a framework for how to create a profitable marketing organization. We've entered an era where content ought to 'house' marketing as a sub-function - not the other way around. Your whole business can and shoul…

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EPS 300 - Your BRIDGE LOAN is coming due! What can you do? Can you qualify for an extension? Can those BRIDGE TERMS be modified? 41:14

8M ago41:14

41:14

These bridge loans are quirky…because all loan documents initially agreed upon (between lender attorney and borrower attorney) are like snowflakes. Every set of loan documents are different…they are not promulgated forms like Fannie loan documents. Some language added…some language subtracted. What does that mean when you are negotiating an extensi…

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Ep. #100: 5 Ways to Become More Respected 5:36

8M ago5:36

5:36

In this episode, I share five actionable paths toward gaining status and respect that you can incorporate into your disposition and decision-making right now. These strategies will help you enhance your presence and influence in both personal and professional settings. Key Takeaways: Articulate Thoughts for Maximum Potency and Impact Become More Un…

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Ep. #99: 4-Step Framework to Alter Human Behavior (Psychology of Action) 12:20

8M ago12:20

12:20

In this episode, I share the 4-part framework that all humans undergo before we make a decision to act. The purpose of marketing is to facilitate the flow of an audience from indifference to enrollment to devotion... which leads to a stark recognition of a dire need which can't be ignored, thus requiring immediate action. Your job is to break throu…

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Ep. #98: 5 Types of Cold Emails Guaranteed to Trigger a Response 6:57

8M ago6:57

6:57

In this episode, I'm sharing an exclusive snippet from my upcoming master course. I share five different kinds of cold emails that you can use to cut through the clutter and trigger a response in 2024. These include: The Jewel is offering to shoot over a "pre-made" customized gift The Obviously Non-Automated Touch includes elements like a voice not…

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